Schematic isn't just leading audience to link to lotion: WPP Group acquires L.A. company for an undisclosed amount.L.A.-based Schematic is a Web design firm, an ad agency and a tech company rolled into one Adj. 1. rolled into one - made up of several components combined into a single entity combined - made or joined or united into one . It is the creator of ABC's online full episode player, Vogue's Shopvogue.tv and Coca Cola Noun 1. Coca Cola - Coca Cola is a trademarked cola Coke cola, dope - carbonated drink flavored with extract from kola nuts (`dope' is a southernism in the United States) Creator. a user-generated art gallery around the popular brand. It has shown that it can create content, draw traffic, build community and optimize e-commerce on Web sites. That impressive track record paid off recently when it was acquired for an undisclosed price by WPP Group WPP Group plc (LSE: WPP) (NASDAQ: WPPGY), based in London, United Kingdom, is one of the world's largest communications services groups (and one of the big six advertising holding companies, the others being Omnicom, Interpublic, Publicis, Dentsu and Havas) employing , an advertising and marketing giant that also owns 243 companies including Ogilvy Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Worldwide and 141 WorldWide. "We invent new ways of doing business. We are rarely brought in to do re-design,'" said Trevor Kaufman. Schematic's chief executive, in a cell phone conversation from a New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of restaurant where he was celebrating the acquisition. Schematic brought in $36 million in the fiscal year ending August and expects $40 million in revenues this year. The company of 275 employees--130 in Los Angeles--includes art directors, writers, marketing managers, information architects and code writers. They've most recently been charged with making Target.com a more compelling destination. [ILLUSTRATION OMITTED] "Rather than just leading an audience to a link for a lotion, for example, we might develop content on spa products that resemble a magazine page," Kaufman said. "Many of our customers are large organizations with a very rich, real-world presence. We help answer the question of why people would want to go online to find them." The client list is exhaustive. It includes Disney. NBC Universal NBC Universal is a media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi Universal Entertainment (part of the French Media Group, Vivendi SA). GE owns 80% of NBC Universal with the remaining 20% owned by Vivendi SA. , Nokia, Coca-Cola. Comcast, CondeNast, Time Warner Inc., Panasonic and TBS. The company is in hiring mode. "We want to be more of the same, just bigger," Kaufman said. |
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