SchemaLogic to Host Taxonomy Management System for International Press Telecommunications Council.

Deployment is First Major Implementation for SchemaLogic's Hosted Service Model

KIRKLAND, Wash. -- SchemaLogic, the leader in business semantics management for Global 5000 companies, today announced that the International Press Telecommunications Council (IPTC) has selected SchemaLogic as the hosted service provider for the organization's taxonomy management system. SchemaLogic's business semantics management solution allows organizations to leverage knowledge and expertise from a variety of sources, including subject matter experts, business users and domain experts, to create, collaborate and manage a unified taxonomy. IPTC's membership, which includes most of the world's largest news agencies, will use SchemaLogic's software to participate in management of the IPTC NewsCodes. The IPTC has signed a three-year engagement with SchemaLogic.

The IPTC consists of more than 60 media companies and system vendors from around the world collaborating on the standard nomenclatures, or NewsCodes, and XML tags that are used by virtually every major news organization in the world. The organization works in committees that are responsible for developing specific solutions, from photo tags to news architecture. SchemaLogic will provide the organization with a central location for semantic data that members can access to develop and maintain the taxonomy for the NewsCodes. The IPTC also creates and maintains sets of topics to be assigned as tagging values to news objects such as text, photographs, graphics, audio and video files and streams.

"The IPTC is the only organization that addresses the news industry concern for standardization of information exchange, and given the size and evolution of the industry, we identified a need for a unified taxonomy and a system to create a structure and manage its changes and growth," said Michael Steidl, managing director of the IPTC. "Our members are spread throughout the world, so it was important to have a hosted solution that would make it easy for everyone to access and contribute to. SchemaLogic's technology will allow all of our members the opportunity to participate in the taxonomy creation and management process. SchemaLogic has proven that it has the leading technology for metadata and taxonomy management, and we now have a technology partner that is as committed as we are to the success of the IPTC and its members."

"Working with the IPTC will provide us a great opportunity to demonstrate the flexibility and breadth of our hosted service," said Jeff Dirks, president and chief executive officer of SchemaLogic. "This will also serve as a proving ground for delivering taxonomy management through a hosted service model, and we are excited to be working with such a reputable organization. IPTC's members impact the efforts of most of the major media organizations in the world, and they need a tool that will truly help them to collaborate effectively and manage a large and evolving taxonomy. We appreciate their trust in our technology and look forward to making this a very successful and rewarding project for both parties."

SchemaLogic's hosted solution will serve as the engine for the development of the standards and framework that will be used to model the NewsCodes taxonomy structure and information relationships, as well as govern and manage change. The SchemaLogic framework will then allow the IPTC to manage its taxonomy as a repeatable business process. SchemaLogic's hosted service supports thousands of business users, provides voting capabilities for dispersed work groups and is easily customizable to meet the needs of the IPTC.

About International Press Telecommunications Council

The IPTC, based in Windsor, England, is a consortium of the world's major news agencies, news publishers and news industry vendors. It develops and maintains technical standards that are used by virtually every major news organization in the world. For more information, visit www.iptc.org.

About SchemaLogic

SchemaLogic is the global leader in providing Business Semantics Management solutions for Global 5000 enterprises. Our solution provides a framework that enables companies to model the structures and relationships of business semantics that define corporate knowledge and content. We facilitate dynamic changes to the business semantic models through a Web-based governance and collaboration process that enables participation across organizational, corporate and industry boundaries.

SchemaLogic enables enterprises to increase competitive advantage and reduce operational costs through better information management, increased data quality and more agile, intelligent business decisions. SchemaLogic has licensed its solution to some of the best-known and largest companies in the world.

For more information about SchemaLogic, call 1-425-885-9695 or visit www.schemalogic.com.