Schaeffer's Daily Market Blog Features: Amazon.com, Bristol-Myers Squibb, Nicor, United Parcel Service, and FedEx.

CINCINNATI -- Among the stocks featured in the July 25 edition of Schaeffer's Market Blog are Amazon.com (NASDAQ:AMZN), Bristol-Myers Squibb (NYSE:BMY), Nicor (NYSE:GAS), United Parcel Service (NYSE:UPS), and FedEx (NYSE:FDX). Schaeffer's Market Blog is just one of the many free market commentaries written every day at www.SchaeffersResearch.com - the home of Bernie Schaeffer and Schaeffer's Investment Research. The Market Blog is written throughout every trading day by Schaeffer's financial analysts and traders. They are quick insights to the day's most notable market activity from an options perspective. For additional information about this report or to have it delivered to you free via email every day click on the following link. http://www.schaeffersresearch.com/redirect.aspx?CODE=PROB12M&PAGE=1 .

Schaeffer's Market Blog for Tuesday, July 25, 2006:

Below are just a few of today's Market Blog entries. Click here to read all of today's Market Blog. http://www.schaeffersresearch.com/redirect.aspx?CODE=PROB1C&PAGE=1 .

8:00 AM Free Stock Picks in our Podcast Interviews

Don't forget that many of our observations are available as audio presentations that you can hear on your computer or download from Apple's iTunes Music Store to play on a portable device such as an iPod. To see the full menu of observations, please visit http://www.schaeffersresearch.com/commentary/podcasts/.

9:34 AM Amazon Enters the Movie Business

In hopes of competing with Apple's (AAPL) iTunes service, Amazon.com (NASDAQ:AMZN) is reportedly seeking to ink agreements with Hollywood studios in order to sell television shows and full-length feature films over the Internet. The weekend edition of Advertising Age said that Amazon Digital Video is scheduled to launch next month.

The service will work in two ways; AMZN will offer a subscription service, where a flat fee is paid to view movies over a certain time period. Additionally, users can select programming on a pay-per-view basis.

In yesterday's action, AMZN shares tacked on more than three percent, finishing above its 10-day moving average for the first time since July 3. On an Expectational Analysis(R) basis, AMZN struggles with a Schaeffer's Equity Scorecard rating of 2.0. Short interest represents 11.7 percent of the stock's float, amounting to a short-interest ratio of 5.6 days to cover, but is likely to take more than one strong day to shake the bears from their positions. Out of the gate this morning, the stock has slipped more than one percent.

10:58 AM NYSE & NASDAQ New Highs/New Lows with Schaeffer's Equity Scorecard

Each day we look at stocks that have achieved new annual highs or lows while sporting an "extreme" Schaeffer's Equity Scorecard rating (close to zero or close to 10). Today we have 47 picks in our list. Three of the bullish picks are Bristol-Myers Squibb (NYSE:BMY), Nicor (NYSE:GAS), and Avista (AVA). All three stocks earn a rating of 8.0 on our scale, indicating that the path of least resistance leads higher. Additionally, all three stocks have reached new annual highs in today's trading.

11:28 AM UPS Delivers a Disappointment

One of the biggest earnings disappointments today is United Parcel Service (NYSE:UPS) , which trimmed its earnings growth outlook looking forward. The package-delivery concern said it banked 97 cents per share, or $1.06 billion, in the second quarter, up from $986 million (88 cents per share) in the year-ago period. Revenue rose 15 percent during the reporting period to $11.74 billion. Analysts were expecting per-share results of $1.00 and $11.61 billion in sales. Looking forward, UPS officials expect third-quarter results of 87 cents to 91 cents per share, below the consensus view of 97 cents. Additionally, the company said 2006 earnings growth would be toward the lower end of its original 11-to-16 percent outlook.

UPS shares plunged lower out of the gate and have continued to slide into the red. In midday action, the stock is off more than 15 percent. This drop has taken the stock below its 10-month and 20-month moving averages, below which UPS has not endured a monthly close since September 2005. Federal Express (NYSE:FDX) shares are sliding lower in sympathy, dropping nearly four percent but clinging precariously to their 10-month moving average.

Options players have descended upon the company's short-term calls, with notable volume at the now out-of-the-money August 70 and 75 strikes. Activity is also brewing in the January 2007 series, especially at the 75 and 80 strikes. Put action is lively as well, with nearly 11,000 contracts trading hands at the January 2007 65 strike.

For more information on these stocks or any stock in your portfolio, feel free to visit our Schaeffer's Equity Scorecard feature. Click here to read all of today's Market Blog: http://www.schaeffersresearch.com/redirect.aspx?CODE=PROB1C&PAGE=1 .

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About Schaeffer's Investment Research (www.SchaeffersResearch.com)

Schaeffer's Investment Research, founded by Bernie Schaeffer in 1981, is a financial information and trading resources company. It publishes Bernie Schaeffer's Option Advisor, the nation's leading options subscription newsletter. The firm's contrarian approach focuses on stocks with technical and fundamental trends that run counter to investor expectations. The firm's website, http://www.SchaeffersResearch.com , is recognized as one of the leading information sources for stock and options traders and was cited as the top options website by both Forbes and Barron's. Click here for more details about Schaeffer's trading methodology: http://www.SchaeffersResearch.com/method .