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Schaeffer's Midday Options Update Features Apple Computer.


CINCINNATI -- Today's Schaeffer's Midday Options Update features Apple Computer (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:AAPL AAPL Apple Computer, Inc. (stock symbol)
AAPL American Association of Professional Landmen
AAPL American Academy of Psychiatry and the Law
AAPL Advance Audiovisual Presentation Limited
AAPL Advocates for Arkansas Public Libraries
). The Midday Options Update contains a brief commentary on the day's most notable activity and a table listing the most-active calls and puts for the day. The Midday Options Update is published every day at www.SchaeffersResearch.com - the home of Bernie Schaeffer and Schaeffer's Investment Research.

Take advantage of the timely Schaeffer commentaries by signing up for their free e-newsletters -- Opening View, Market Recap and Monday Morning Outlook. Click here to have the Schaeffer's commentaries delivered to you free via email every day and get entered to win an iPod Nano A flash-based digital music player from Apple, introduced in 2005. Like larger iPod models, the nano has a color screen. Although the nano name suggests ultra-small "nanotechnology," the iPod shuffle is actually smaller. See iPod. . http://www.schaeffersresearch.com/redirect.aspx?CODE=PRMOU13M&PAGE=1

Options Update: Bullish Positions Mounting on Apple Computer

As we head into the latter half of the trading session, there appear to be quite a few traders who are happy to be back on trading floor. The major market indices are all headed higher, though cautiously so. If you are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 economic data, you will have to wait until at least Wednesday for anything significant, as many on the Street and government are enjoying an extended holiday weekend.

Checking in on the oil pits, black gold has retreated nearly $2 on news from Iran. On Saturday, the U.N. Security Council voted unanimously to implement sanctions against Iran This article outlines economic, trade, scientific and military Sanctions against Iran, which has been imposed by the U.S. government, or under U.S. pressure. Currently the sanctions include a total embargo on dealings with Iran by Americans, threatening the world's oil and gas  for enriching uranium. The resolution will freeze Iranian assets overseas and ban the supply to that country of nuclear materials.

While the Iranian president maintained a defiant stance, telling the BBC BBC
 in full British Broadcasting Corp.

Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927.
 that the 15 countries who voted for sanctions would "regret their votes," a report published in the National Academy of Sciences concluded that Iran was suffering from a sharp decline in oil revenue. The analysis found that the country could be left unstable and vulnerable in less than five years, with its $50 billion a year in oil exports potentially halved.

Most-Active Options Update

At 1:36 pm Eastern Time, the Dow Jones Industrial Average Dow Jones Industrial Average

The best known U.S. index of stocks. A price-weighted average of 30 actively traded blue-chip stocks, primarily industrials including stocks that trade on the New York Stock Exchange.
 (DJIA DJIA

See Dow Jones Industrial Averager (DJIA).
 - 12,380.2) is 36.9 points higher, while the S&P 500 Index (SPX (Sequenced Packet EXchange) The transport layer protocol in the NetWare operating system. Similar to the TCP layer in TCP/IP, it ensures that the entire message arrives intact. SPX uses NetWare's IPX as its delivery mechanism.  - 1,414.72) has advanced four points. The Nasdaq Composite The Nasdaq Composite is a stock market index of all of the common stocks and similar securities (e.g. ADRs, tracking stocks, limited partnership interests) listed on the NASDAQ stock market, meaning that it has over 3,000 components. It is highly followed in the U.S.  (COMP - 2,407.9) has added 6.8 points. At 1:37 p.m. Eastern Time, 1,653,749 calls have changed hands compared to 1,137,623 puts, equaling a single-day put/call volume ratio of 0.68. The CBOE's equity put/call volume ratio stands at 0.70, while the ISE's ratio weighs in at 0.88.

Apple Computer

My favorite My Favorite is an independent synthpop band from Long Island, New York. They released two CDs: Love at Absolute Zero and Happiest Days of Our Lives. My Favorite broke up on September 14, 2005, when singer Andrea Vaughn left the band.  purveyor (World-Wide Web) Purveyor - A World-Wide Web server for Windows NT and Windows 95 (when available).

http://process.com/.

E-mail: <info@process.com>.
 of digital music players Hardware or software that plays audio files encoded in MP3, AAC, WMA or other audio formats. There are several software-based music players that play audio files in a desktop or laptop computer, including iTunes, RealPlayer and Windows Media Player.  is back in our most-active options listing today, as Apple Computer's (NASDAQ:AAPL) January 2007 90 call has seen more than 17,500 contracts change hands on the session so far. You may remember that I have covered AAPL a couple times in this space during the past month, as call activity remained brisk for the security. Today is no different for AAPL, despite the lack of news hitting the wires.

Digging into the activity, two blocks of about 5,000 contracts crossed the tape near the noon hour. The first block of 5,000 contracts changed hands at 11:51 a.m. Eastern time, trading at the ask price of $1.25, or $125 per contract. The total layout for this position would have been $625,000.

The second block of 4,945 contracts changed hands at 12:12 p.m. Eastern time, also trading at the ask price of $1.25, or $125 per contract. The total outlay for this trade was $618,125. We will have to wait until tomorrow to see if this volume translates into new positions.

Looking at a chart of AAPL's January options configuration, the 90 strike is home to peak call activity for the month. Should AAPL reverse course in an attempt to reclaim this level, it could see a considerable degree of options-related resistance.

The remaining sentiment indicators Sentiment indicators

The general feeling of investors about the state of the market, such as whether they are bullish or bearish.
 have changed very little during the past month. Short interest accounts for about three percent of the stock's total float, but this figure is pretty stale, and fresh data should be available any day now.

Meanwhile, analysts have failed to react to the wealth of news regarding AAPL's potential cell phone offering. Currently, Zacks reports that 13 of the 17 analysts offering up opinions on the shares rate them a "buy" or better. Naturally, any downgrades could further deepen AAPL's recent technical troubles.

Speaking of the stock's technical aspects, the shares have been in decline mode since putting in a top in late November. During this time frame, AAPL has dropped more than 12 percent, taking out its 10-week trendline in the process.

Furthermore, the security has dropped below intermediate-term support at the 82 level during today's trading - this region had buoyed AAPL since early November. The last bastions of technical support for the shares arrive at their 20-week trendline and the round-number 80 level.

All in all, AAPL's slow progress on its cell phone offering has allowed Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation).
Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006.
 (CSCO CSCO Cisco Systems Incorporated (stock symbol)
CSCO Chief Supply Chain Officer
) to steal the iPhone label away from the Mac maven, though the reaction on the Street has been muted at best. I would have to agree with Shakespeare on this point, for what is in a name? But will AAPL's cell phone smell as sweet when and if the product ever reaches consumer hands? I find it hard to believe that any device could live up to the hype that the financial media has instilled in this product, which has yet to even be officially announced.

Given the stock's recent decline, it seems that many investors have become disenchanted dis·en·chant  
tr.v. dis·en·chant·ed, dis·en·chant·ing, dis·en·chants
To free from illusion or false belief; undeceive.



[Obsolete French desenchanter, from Old French,
 with the idea of an AAPL cell phone offering as well. Should news of another delay, or any other ill-fated facts or figures emerge from the company, we could see the shares trading below $80 before the end of next month. Such a development would put quite a pinch on our speculative investors who plunked down more than $600,000 on bullish trades for AAPL.

Click here to see a Weekly Chart of AAPL July 2006 with 10-week and 20-week moving averages and a January option configuration for AAPL: http://www.schaeffersresearch.com/wire?ID=17944

The best way to take advantage of the timely Schaeffer commentaries is to sign up to receive their free e-newsletters -- Opening View, Market Recap and Monday Morning Outlook. Click here to have the Schaeffer's commentaries delivered to you free via email every day and get entered to win an iPod Nano. http://www.schaeffersresearch.com/redirect.aspx?CODE=PRMOU13M&PAGE=1

About Schaeffer's Investment Research (www.SchaeffersResearch.com)

Schaeffer's Investment Research, founded by Bernie Schaeffer in 1981, is a financial information and trading resources company. It publishes Bernie Schaeffer's Option Advisor, the nation's leading options subscription newsletter. The firm's contrarian approach focuses on stocks with technical and fundamental trends that run counter to investor expectations. The firm's website, http://www.SchaeffersResearch.com, is recognized as one of the leading information sources for stock and options traders and was cited as the top options website by both Forbes and Barron's. Click here for more details about Schaeffer's trading methodology: http://www.SchaeffersResearch.com/method.
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Publication:Business Wire
Date:Dec 26, 2006
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