Schaeffer's Daily Market Blog Features: Google, Apple Computer, Microsoft, Brown Shoe, and Mattel.

CINCINNATI -- Among the stocks featured in the November 21 edition of Schaeffer's Market Blog are Google (NASDAQ:GOOG), Apple Computer (NASDAQ:AAPL), Microsoft (NASDAQ:MSFT), Brown Shoe (NYSE:BWS), and Mattel (NYSE:MAT). Schaeffer's Market Blog is just one of the many free market commentaries written every day at www.SchaeffersResearch.com - the home of Bernie Schaeffer and Schaeffer's Investment Research. The Market Blog is written throughout every trading day by Schaeffer's financial analysts and traders. They are quick insights to the day's most notable market activity from an options perspective. To have this report delivered to you free via email every day click on the following link and you'll also get an opportunity to win an iPod Nano. http://www.schaeffersresearch.com/redirect.aspx?CODE=PROB13M&PAGE=1

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3:15 PM iPhone Speculation Drives Apple Higher

You've heard about it for months, even years, but some analysts believe that Apple Computer (NASDAQ:AAPL) will soon release its own foray into the wireless market with the "iPhone." The iPhone is said to include the iTunes music-playing technology and instant-messaging capabilities. Furthermore, analyst Shawn Wu of American Technology Research said that he expects AAPL to sell about 14 million iPods during the current quarter.

The speculation over the iPhone and anticipation for some solid sales figures for the iPod have pushed AAPL into new all-time high territory today. The stock was last seen higher by more than two percent at $88.37. Despite the equity's meteoric rise, investors remain bearish in the options pits. The stock's Schaeffer's put/call open interest ratio (SOIR) currently rests at 1.36 in the 97th percentile, indicating that investors have only been more bearish three percent of the time during the past year. This lack of respect also hints that AAPL could continue to set fresh all-time highs in the coming weeks.

1:14 PM Mattel Recalls Polly Pocket

This is definitely not the time of year a toy company want to announce recalls. Mattel (NYSE:MAT) is recalling about 4.4 million Polly Pocket dolls and accessories after three children were injured when they swallowed tiny magnets that had fallen off the sets. According to a report from the Consumer Product Safety Commission, the toys, which were sold at discount department stores and toy stores between May 2003 and September 2006, have led to 170 reports centering on the small magnets coming off the toys. About 2.4 million toys were sold in the U.S. Another two million were sold worldwide.

The shares of MAT have pulled back 0.81 percent this afternoon, but are finding support at the 23 level. This region is also home to the stock's rising 20-day moving average, which it has not closed a day below since August 25. The equity has been in a strong uptrend since it gapped higher on July 17. Since that gap, the security has gained more than 31 percent.

1:12 PM Microsoft Looks Tired

Optimism may be getting out of hand toward Microsoft (NASDAQ:MSFT) after a rally in the stock of nearly 40 percent off its June lows. The shares touched $30 today on heavy call option buying, but have since pulled back to the unchanged level. A huge wall of call open interest is building at the 30 strike, and could make it quite difficult for the shares to break through this level. Today's option activity on MSFT has favored the call side by a ratio of more than 10-to-one. Perhaps it is time for the equity to take a breather after reaching the level that it has spent more than four-and-a-half years below.

10:18 AM Brown Shoe (BWS) Sprints Higher

Specialty retailer Brown Shoe (NYSE:BWS) reported third-quarter net income of $26.9 million, or 93 cents per share, up from $19.7 million (70 cents) in the year-ago period. This was well above Wall Street's consensus forecast of 84 cents per share. Sales rose 9.6 percent to $676.8 million. Looking forward, BWS officials expect per-share results of 48-53 cents in the fourth quarter, or 65-70 cents on an adjusted basis. For the full year, the company expects to bank adjusted earnings of $2.38 to $2.43 per share.

In response to this positive earnings surprise, BWS is one of the top-performing stocks on the New York Stock Exchange today, rallying almost 13 percent to reach a new all-time high on above-average volume.

10:11 AM Google (GOOG) Breaks 500

Google (NASDAQ:GOOG) has made light work of another century mark, zooming past $500 per share for the first time in early trading today. Shortly after 10:00 a.m., the stock was trading nearly two percent higher after pegging a new all-time peak near $506 per share. The last time the shares muscled through a similar milestone was about a year ago, when GOOG toppled the $400 mark. The $450 mark eluded the shares until last month.

Today's move took the shares through the site of heaviest call open interest in the front two-months' series; there are more than 16,000 contracts open at the December 500 strike. The next-heaviest site is the January 500 strike, home to about 11,000 calls. The January 600 call is also bustling with activity, as nearly 11,000 calls are in residence there as well.

For more information on these stocks or any stock in your portfolio, feel free to visit our Schaeffer's Equity Scorecard feature. Click here to read all of today's Market Blog: http://www.schaeffersresearch.com/redirect.aspx?CODE=PROB13C&PAGE=1

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About Schaeffer's Investment Research (www.SchaeffersResearch.com)

Schaeffer's Investment Research, founded by Bernie Schaeffer in 1981, is a financial information and trading resources company. It publishes Bernie Schaeffer's Option Advisor, the nation's leading options subscription newsletter. The firm's contrarian approach focuses on stocks with technical and fundamental trends that run counter to investor expectations. The firm's website, http://www.SchaeffersResearch.com, is recognized as one of the leading information sources for stock and options traders and was cited as the top options website by both Forbes and Barron's. Click here for more details about Schaeffer's trading methodology: http://www.SchaeffersResearch.com/method.