Schaeffer's Daily Market Blog Features: C.H. Robinson Worldwide, Apple Computer, Microsoft, Google, and Ford Motor.

CINCINNATI -- Among the stocks featured in the November 27 edition of Schaeffer's Market Blog are C.H. Robinson Worldwide (NASDAQ:CHRW), Apple Computer (NASDAQ:AAPL), Microsoft (NASDAQ:MSFT), Google (NASDAQ:GOOG), and Ford Motor (NYSE:F). Schaeffer's Market Blog is just one of the many free market commentaries written every day at www.SchaeffersResearch.com - the home of Bernie Schaeffer and Schaeffer's Investment Research. The Market Blog is written throughout every trading day by Schaeffer's financial analysts and traders. They are quick insights to the day's most notable market activity from an options perspective. To have this report delivered to you free via email every day click on the following link and you'll also get an opportunity to win an iPod Nano. http://www.schaeffersresearch.com/redirect.aspx?CODE=PROB13M&PAGE=1 .

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4:49 PM Two Transportation Stocks Move Higher Today

Two transportation stocks were on today's list of gainers. C.H. Robinson Worldwide (NASDAQ:CHRW) and Swift Transportation (SWFT) ended the day up 3.4 percent and 2.3 percent, respectively.

CHRW benefited from positive comments from a brokerage firm. Credit Suisse initiated the logistics/non-asset based transportation sector with an Overweight saying they believe the logistics sector presents an attractive opportunity for growth-oriented investors seeking exposure to the transportation industry, as these companies typically offer both notably high returns and earnings stability during periods of economic softness. It set a 50 price target on CHRW. The stock closed at 44.18.

SWFT stated today that the Special Committee of its Board of Directors has rejected the proposal of its largest shareholder, Jerry Moyes, to acquire all of the company's outstanding common stock in an all-cash transaction at a price of $29.00 per share. That sent the stock higher in anticipation that the company may receive a sweetened offer. SWFT finished at 28.36.

2:55 PM Google Searching for Support

Shares of Google (NASDAQ:GOOG) are still languishing in the red today. The stock has plunged more than three percent and taken out potential support at the 490 level on news that a negative article in Barron's over the weekend that stated that the shares held an "exceedingly rich valuation." This is bad news for GOOG, as the 490 level acted as some pretty staunch overhead resistance for the equity from late October through mid-November. The stock has even taken out support at its 10-day moving average. With 20 of the 21 analysts covering GOOG rating it a "buy" or better, things are not looking positive for this search guru from a contrarian perspective.

1:59 PM Apple's Run May Sputter Out

Apple Computer (NASDAQ:AAPL) call options have become quite popular given the stock's strong upward trend of late. Call volume on the shares has more than doubled put option volume each of the past two trading sessions. Perhaps investors are getting a bit too optimistic on the stock as the equity is down about 1.6 percent today amid strong call activity.

1:06 PM Save Money on Gasoline

Don't miss our daily Schaeffer's Fuel Report video, answering one simple question: if you have half a tank of gas, would it be best to fill up today or to wait? In our two-minute show this morning, we forecast that prices look set to fall during the coming days, and motorists who wait might see some agreeable savings later in the week. Join us each day as we sift through inventory data, crude futures prices, and geopolitical news, looking for ways to save a buck or two on the forecourt. You can find that video at our Audio and Video Center at http://www.schaeffersresearch.com/commentary/podcasts/

12:56 PM Spoiling the Buena Vista

In the days running up to Thanksgiving, Microsoft (NASDAQ:MSFT) was rejected by the 30 level three times. The stock has not closed a month above 30 since March 2002, and a break above this mystical barrier would have been encouraging. Today, partly due to the widespread market decline that we're seeing, the stock has breached the support of its rapidly ascending 10-day moving average, which it has not closed a day below since October 27. However, it has remained well above its 20-day moving average, currently in the 29.20 region. We have not seen a daily close below this trendline since July 20, so a breach today might be taken negatively. At last check, MSFT was trading at $29.50, down 0.87 percent.

10:03 AM Ford Borrowing 18 Billion Dollars

This morning, Ford Motor (NYSE:F) announced plans to borrow roughly $18 billion by the end of the year in order to address short- and medium-term needs, fund its restructuring and cushion against a possible recession. According to the automaker, the financing would take the form of a new five-year, $8 billion revolving credit facility, a senior secured term loan of roughly $7 billion, and $3 billion in transactions that could include unsecured notes that could be convertible into F common stock.

This is unwelcome news this morning, as the shares have shed more than one percent of their total value in the first half hour of trading. While this is an unwelcome development, I want to point out that the stock has found a measure of support from its 10-week and 80-week moving averages. In addition, things can't get much worse for F as far as sentiment goes. The firm's Schaeffer's put/call open interest ratio (SOIR) of 1.08 is higher than 92 percent of those taken during the past 52 weeks. In addition, all 13 of the analysts following F rate it a "hold" or worse. This configuration leaves plenty of room for upgrades, which could push the stock higher. Moreover, there is little chance for downgrades, which would have a negative effect. Watch for the stock to bounce off support, which would be an excellent sign.

For more information on these stocks or any stock in your portfolio, feel free to visit our Schaeffer's Equity Scorecard feature. Click here to read all of today's Market Blog: http://www.schaeffersresearch.com/redirect.aspx?CODE=PROB13C&PAGE=1.

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About Schaeffer's Investment Research (www.SchaeffersResearch.com)

Schaeffer's Investment Research, founded by Bernie Schaeffer in 1981, is a financial information and trading resources company. It publishes Bernie Schaeffer's Option Advisor, the nation's leading options subscription newsletter. The firm's contrarian approach focuses on stocks with technical and fundamental trends that run counter to investor expectations. The firm's website, http://www.SchaeffersResearch.com , is recognized as one of the leading information sources for stock and options traders and was cited as the top options website by both Forbes and Barron's. Click here for more details about Schaeffer's trading methodology: http://www.SchaeffersResearch.com/method .