Schaeffer's Daily Market Blog Features: Beazer Homes USA, D.R. Horton, K.B. Home, Reynolds American, and Freescale Semiconductor.

CINCINNATI -- Among the stocks featured in the July 20 edition of Schaeffer's Market Blog are Beazer Homes USA (NYSE:BZH), D.R. Horton (NYSE:DHI), K.B. Home (NYSE:KBH), Reynolds American (NYSE:RAI), and Freescale Semiconductor (NYSE:FSL). Schaeffer's Market Blog is just one of the many free market commentaries written every day at www.SchaeffersResearch.com - the home of Bernie Schaeffer and Schaeffer's Investment Research. The Market Blog is written throughout every trading day by Schaeffer's financial analysts and traders. They are quick insights to the day's most notable market activity from an options perspective. For additional information about this report or to have it delivered to you free via email every day click on the following link. http://www.schaeffersresearch.com/redirect.aspx?CODE=PROB12M&PAGE=1 .

Schaeffer's Market Blog for Thursday, July 20, 2006:

Below are just a few of today's Market Blog entries. Click here to read all of today's Market Blog. http://www.schaeffersresearch.com/redirect.aspx?CODE=PROB1C&PAGE=1 .

11:14 PM Free Stock Picks in our Podcast Interviews

Don't forget that many of our observations are available as audio presentations that you can hear on your computer or download from Apple's iTunes Music Store to play on a portable device such as an iPod. To see the full menu of observations, please visit http://www.schaeffersresearch.com/commentary/podcasts/.

Later today, Jon Lewis will interview Chris Johnson, our Director of Qualitative Analysis and author of our Monday Morning Outlook.

12:06 PM Housing Down Big Again

Not much happening today, as everyone appears to be content to wait on the Fed Minutes release at 2:00 p.m. Eastern time. Right now, housing is giving back much of yesterday's gains, with the ISE Homebuilders Index (RUF) down 2.77 percent. I continue to think this sector is going much lower and the charts show no signs of bottoming. Turning to a few names, Beazer Homes USA (NYSE:BZH) is down 4.21 percent, D.R. Horton (NYSE:DHI) is down 3.07 percent, and K.B. Home (NYSE:KBH) is down 2.88 percent.

12:53 PM Bernanke, the Markets, Winners and Losers

Bernanke's been giving the markets a lot to ponder and, for the most part, they don't seem very certain about which direction they want to go. The tech-heavy Nasdaq has been hit for about one percent thus far today, but most of the other broader market averages are only very slightly in negative territory. Tobacco is one sector that has been on fire today. Reynolds American (NYSE:RAI) is currently benefiting from the bull market in tobacco and is up about three percent. The shares are up nearly 50 percent over the past year. On the other hand, oil service stocks are extremely weak today. The Oil Service HOLDRS Trust (OIH) ETF is down about three percent currently. Next up on the agenda is the release of the FOMC minutes at 2:00 p.m. Eastern time.

2:48 PM Freescale Has a Power Surge

Freescale Semiconductor (NYSE:FSL) is due to report second-quarter earnings after the close this afternoon. The company was originally spun off from Motorola (MOT), which reported strong second-quarter results late yesterday. Analysts expect FSL to report second-quarter earnings of 49 cents per share on $1.55 billion in sales.

The stock has pulled its 10-week and 20-week trendlines to the brink of a bearish cross but its overall uptrend persists. I see that FSL's 10-month moving average has stepped in to offer support last month and this month.

I notice that the stock's Schaeffer's put/call open interest ratio (SOIR) is at an annual high. This kind of sentiment in the options pits suggests that money is waiting on the sidelines, a very reassuring idea if you're bullish FSL. On a day when Intel (INTC) is down more than five percent and the AMEX Semiconductor HOLDRS Trust (SMH) is down two percent, it's interesting to see FSL up by five percent.

For more information on these stocks or any stock in your portfolio, feel free to visit our Schaeffer's Equity Scorecard feature. Click here to read all of today's Market Blog: http://www.schaeffersresearch.com/redirect.aspx?CODE=PROB1C&PAGE=1 .

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About Schaeffer's Investment Research (www.SchaeffersResearch.com)

Schaeffer's Investment Research, founded by Bernie Schaeffer in 1981, is a financial information and trading resources company. It publishes Bernie Schaeffer's Option Advisor, the nation's leading options subscription newsletter. The firm's contrarian approach focuses on stocks with technical and fundamental trends that run counter to investor expectations. The firm's website, http://www.SchaeffersResearch.com , is recognized as one of the leading information sources for stock and options traders and was cited as the top options website by both Forbes and Barron's. Click here for more details about Schaeffer's trading methodology: http://www.SchaeffersResearch.com/method .