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Scent in the (New York) City courtesy of Frutarom.

* New York City residents are used to many smells, but one recent olfactory experience--the scent of maple syrup--caught some off guard and garnered the attention of city officials, including Mayor Michael Bloomberg.

At a Feb. 5 press conference, Mayor Bloomberg addressed the smell, dispelling health concerns about the sweet aroma, which had been wafting over the metropolis. Officials traced the scent to Frutarom USA's North Bergen, NJ factory, which is located just across the Hudson River from New York City.

Frutarom USA manufactures natural flavors and health ingredients derived from plants, including Fenugreek, which caused the maple syrup scent. A natural product, fenugreek has been produced at Frutarom's North Bergen facility for more than 30 years in compliance with all laws and regulations.

"It's just one of the many aromas we're going to have to live with. I can think of a few things worse than maple syrup," Mayor Bloomberg told reporters.

In a statement, Frutarom officials stated, "The naming of our company as one of those potentially contributing to this condition came as a surprise to us."
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Title Annotation:Industry News
Publication:Household & Personal Products Industry
Date:Mar 1, 2009
Words:178
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