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Scent in the (New York) City courtesy of Frutarom.

* New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 residents are used to many smells, but one recent olfactory olfactory /ol·fac·to·ry/ (ol-fak´ter-e) pertaining to the sense of smell.

Of, relating to, or contributing to the sense of smell.
 experience--the scent of maple syrup--caught some off guard and garnered the attention of city officials, including Mayor Michael Bloomberg Michael Rubens Bloomberg (born 14 February 1942) is an American businessman, and the founder of Bloomberg L.P., currently serving as the Mayor of New York City. He was a general partner at Salomon Brothers before founding the financial software service company in 1981. .

At a Feb. 5 press conference, Mayor Bloomberg addressed the smell, dispelling health concerns about the sweet aroma, which had been wafting over the metropolis. Officials traced the scent to Frutarom USA's North Bergen North Ber·gen  

A community of northeast New Jersey north of Jersey City and across the Hudson River from Manhattan Island. Population: 59,500.
, NJ factory, which is located just across the Hudson River from New York City.

Frutarom USA manufactures natural flavors and health ingredients derived from plants, including Fenugreek fenugreek

Slender, annual, herbaceous legume (Trigonella foenum-graecum) or its dried seeds, used as a food, a flavoring, and a medicine. Native to southern Europe and the Mediterranean, the plant is cultivated in central and southeastern Europe, western Asia, India, and
, which caused the maple syrup scent. A natural product, fenugreek has been produced at Frutarom's North Bergen facility for more than 30 years in compliance with all laws and regulations.

"It's just one of the many aromas we're going to have to live with. I can think of a few things worse than maple syrup," Mayor Bloomberg told reporters.

In a statement, Frutarom officials stated, "The naming of our company as one of those potentially contributing to this condition came as a surprise to us."
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Title Annotation:Industry News
Publication:Household & Personal Products Industry
Date:Mar 1, 2009
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