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Scenes From a Class Struggle at the Mt. Kisco Target

The New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Times' award-grabbing (and occasionally

criticized) 'Class Matters'

series continues with Alex Kuczynski's 'Critical Shopper' column in today's Thursday Style section (aka, The Metrosectional).

In Consumer Philosophy by Tar-zhay, Kuczynski visits the Mount Kisco Target superstore and looks deep into the heart and mind of the American discount shopper. What she sees there is nothing short of a Cliff's Notes version of Tom Frank's What's The Matter with Kansas:

Sure, Target's image is more sophisticated than Wal-Mart's. But two things seriously bug me about the chain. First, the affiliation with designers like [Michael] Graves and [Isaac] Mizrahi strikes me as a bit of lip service lip service
Verbal expression of agreement or allegiance, unsupported by real conviction or action; hypocritical respect:
. They certainly add a hip note to the store's advertising campaigns, but at the Mount Kisco store, one of 1,351 nationwide, there was not much Graves merchandise on display. I couldn't find a teapot, but I did find an ergonomic paper shredder Paper shredders are used to cut paper into very fine strips or tiny paper chips. Government organizations, businesses, and private individuals use shredders to destroy private, confidential, or sensitive documents.  in the Graves half-aisle beneath a picture of a woman who looked like the actress Felicity Huffman Felicity Huffman (born December 9, 1962) is an Academy Award nominated American actress. She is well known for her role as Lynette Scavo, the hectic busy Super-Mom on the ABC hit show Desperate Housewives which debuted in 2004, and for which Huffman won an Emmy Award.  and the words "I like to coordinate my keyboard with my toaster See intranet toaster and Video Toaster.

(jargon) toaster - 1. The archetypal really stupid application for an embedded microprocessor controller; often used in comments that imply that a scheme is inappropriate technology (but see elevator controller).
." These are dark days for the middle classes if such ambitious, obsessive coordinating is actually taking place.Dark days, indeed. But halogen lamps are 20% off in aisle five.

Also, to the Times copy editor who had the restraint to read Ms. Kuczynski's lede paragraph about Buddha paraphernalia PARAPHERNALIA. The name given to all such things as a woman has a right to retain as her own property, after her husband's death; they consist generally of her clothing, jewels, and ornaments suitable to her condition, which she used personally during his life.  at Target and not write the headline The Buddha of Suburbia: We salute you! —

Matt Haber
Copyright 2005 The New York Observer
No portion of this article can be reproduced without the express written permission from the copyright holder.
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Author:Observer Staff
Publication:The New York Observer
Date:Jul 21, 2005
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