Scania Praised for Showcasing Truck Drivers.
STOCKHOLM, Sweden -- Regulatory News:
Scania (STO:SCVA SCVA Southern California Volleyball Association
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SCVB Sarasota Convention and Visitors Bureau ) has won the European Excellence Award 2007 in the Automotive and Transport Category for drawing attention to the truck driving profession through its Young European Truck Driver (YETD YETD Young European Truck Driver ) competition. The awards are given to companies that have carried out especially successful projects, campaigns and other fruitful work in the communications field in Europe.
"It is fantastic that through Scania Young European Truck Driver 2007, we persuaded 17,000 young drivers in Europe to dedicate themselves to the promotion of safe and environmentally sound driving. Many people at Scania have contributed to this success, both here in Sodertalje and in our sales and service organisation in the 27 countries where the competition took place," says Cecilia Edstrom, Scania's Senior Vice President Corporate Relations.
"What distinguishes our YETD project is that it involves and influences its main target group - drivers. Print media, radio and television have been important channels for conveying an image of the professional pride and proficiency demonstrated by the participating drivers," says Mikael Person, who is in charge of Scania's driver competitions.
Nearly 17,000 drivers competed in Scania Young European Truck Driver 2007, which took place with the endorsement of the European Commission European Commission, branch of the governing body of the European Union (EU) invested with executive and some legislative powers. Located in Brussels, Belgium, it was founded in 1967 when the three treaty organizations comprising what was then the European Community and the International Road Transport Union (IRU Iru (ī`r), in the Bible, Caleb's eldest son. ), and with Michelin and Shell as sponsors. Scania runs similar competitions in Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Africa and the Asia-Pacific region. A total of more than 40,000 drivers around the world will have participated in the latest competitions.
"Through the attention we attract, I hope that we will gradually influence perceptions of the truck driving profession and will persuade more people to join it. Drivers are essential to the development of hauliers' core business [?] transport services The collective functions of layers 1 through 4 of the OSI model. . Efficient logistics is not just a matter of smart planning and just-in-time deliveries but also requires highly capable drivers," Ms Edstrom says.
Scania is one of the world's leading manufacturers of trucks and buses for heavy transport applications, and of industrial and marine engines. A growing proportion of the company's operations consists of products and services in the financial and service sectors, assuring Scania customers of cost-effective transport solutions and maximum uptime. Employing 32,800 people, Scania operates in about 100 countries. Research and development activities are concentrated in Sweden, while production takes place in Europe and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. , with facilities for global interchange of both components and complete vehicles. In 2006, invoiced sales totalled SEK SEK
In currencies, this is the abbreviation for the Swedish Krona.
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 70.7 billion and the net income amounted to SEK 5.9 billion.
Scania press releases are available on the Internet at www.scania.com
For more information about the award, see www.excellence-awards.eu
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