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Scaff Joins PowerLinx As Director Of Software & Information Technology; Leads Software Development For New Security Products.

TIERRA VERDE Tierra Verde may refer to:
  • Tierra Verde, a housing complex connected to Maritime Square, a shopping center in Hong Kong
  • Tierra Verde, Florida, a census-designated place in the United States
, Fla. -- PowerLinx, Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:PWLX), the leader in powerline communication products, announced the hiring of Marvin D. Scaff as Director of Software & Information Technology. Mr. Scaff brings extensive experience and expertise to the Company and is well respected in the industry. He has been very involved in the development of the Company's new home monitoring systems and new digital security systems. He joins our current Director of Digital Engineering, Steven R. Rumbaugh in leading our product engineering group.

Mr. Scaff is a software entrepreneur and technologist. In his 25 years of experience, Scaff has served as a founder, chief executive officer and chief technology officer. Scaff has shipped six 1.0 products, and played a significant role in several successful companies.

--Vertical market CAD / marketing automation tools for the kitchen and bath industry, Auto-Graph Computer Design Systems. Company was acquired by MASCO MASCO Medical Academic and Scientific Community Organization, Inc.  Corporation, a Fortune 250 company in 1992;

--Macintosh end-user technical support product, Help and Help Network by Teknosys, company was acquired in 1997;

--Java-based intelligent agent application framework, VIA (Versatile Intelligent Agent) by Kinetoscope ki`ne´to`scope   

n. 1. An instrument for producing curves by the combination of circular movements; - called also kinescope ltname>.
1.
. VIA was acquired by PowerMarket, a Kleiner Perkins backed Silicon Valley startup developing supply chain event management software.

In addition to these achievements, Scaff has served in a long list of roles and positions starting at the early age of 15 years old. He served as an Entrepreneur-In-Residence for SVIC SVIC Shock & Vibration Information Center , a Silicon Valley venture capital firm. He was co-founder and CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey.  of abeama, a developer of wireless marketing automation tools and BrainBuzz.com, a vertical portal A Web site that provides news, articles and services to a particular industry such as IT, finance and retail. It is the industry-specific equivalent of the general-purpose portal on the Web. Also called a "vortal." See portal, corporate portal, business intelligence portal and Web hub.  for information technology professionals. He founded and served as CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Kinetoscope, Inc., one of the nation's pioneers in Java-based intelligent agent development. Kinetoscope's clients included General Motors International, US West and Visa International. Kinetoscope did project work for Real Time Knowledge Systems, collaborative strategy tools for Gary Hamel Gary Hamel, a graduate of Andrews University and the Ross School of Business at the University of Michigan is the CEO of Strategos, an international management consulting firm based in Chicago, and a visiting Professor of Strategic Management at London Business School. , Chairman of Strategos, and Customer Value Management tools for Dr. Bradley Gale, author of "Managing Customer Value" and "The PIMS PIMS Pacific Institute for the Mathematical Sciences
PIMS Penalty Minutes (hockey)
PIMS Pakistan Institute of Medical Sciences
PIMS Profit Impact of Market Strategy
PIMS Project Information Management System
 Principle." He also served as the director of engineering for hands-on technology (HOT), a publisher of business multimedia applications based in Burlingame, California and founded by Regis McKenna. And, he was the director of development for Image Technologies, a multimedia development company where he led development of interactive multimedia projects for BLOCKBUSTER, Johnson & Johnson, Nokia, and Apple Computer. As the director of engineering at Teknosys, Scaff designed the rule-based expert system An expert system based on a set of rules that a human expert would follow in diagnosing a problem. Contrast with model-based expert system.  used in solving system configuration problems for Help! and Help! Network products. Lastly, at the age of 15, he developed a hardware and software based diagnostic system for the Apple //, elements of which were subsequently implemented by Apple Computer.

Also, a published author, Scaff co-wrote the book "The Human Side of Intranets," has written numerous articles for industry publications and co-authored a patent granted in the area of enterprise knowledge portals. Scaff is a member of the editorial board of "Journal of Knowledge and Innovation", published by the Knowledge Management Consortium. Scaff was the author of a monthly column in Interactivity Magazine, a Miller-Freeman Publication, on interactive multimedia development and extending multimedia authoring tools.

About PowerLinx, Inc.:

PowerLinx, Inc., www.power-linx.com, develops, manufactures, and markets, among other devices, products, and applications developed to transmit voice, video, audio and data either individually or any and all combinations over power lines, twisted pair wires and coax in AC and DC power environments, on any and all power grids. The Company has also developed, manufactured, and marketed different kinds of underwater video cameras, lights and accessories for the marine, commercial and consumer retail markets.

Web site: http://www.power-linx.com

E-mail: investor@power-linx.com

This press release may contain "forward-looking statements" that involve risks and uncertainties, including statements regarding our plans, future events, objectives, expectations, forecasts, or assumptions. Any statement in this press release that is not a statement of historical fact is a forward-looking statement, and in some cases, words such as "believe," "estimate," "project," "expect," "intend," "may," "anticipate," "plans," "seeks," and similar expressions identify forward-looking statements. These statements involve risks and uncertainties that could cause actual outcomes and results to differ materially from the anticipated outcomes or result, and undue reliance should not be placed on these statements. These risks and uncertainties may include: the adoption of our new products by customers; our ability to identify, develop, and commercialize new applications for our products; the ability to manage our anticipated growth; scaling-up our manufacturing capabilities; protecting our intellectual property; and other risks and uncertainties discussed in filings made with the Securities and Exchange Commission (including risks described in subsequent reports on Form 10-Q Form 10-Q

See 10-Q.
, Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
, Form 8-K Form 8-K

The form required by the SEC when a publicly held company incurs any event that might affect its financial situation or the share value of its stock.


Form 8-K

See 8-K.
, and other filings). PowerLinx, Inc. disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 13, 2004
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