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Say Goodnight to Wasted Power: Citrix Drives Energy Efficiency Through the Datacenter with HP.


New PowerSmart Feature of Citrix Presentation Server Software from Citrix that provides a timeshared, multiuser environment for Unix and Windows servers. Formerly MetaFrame, Citrix Presentation Server uses the ICA protocol to turn the client machine into a terminal and governs the input/output between the client and server.  Helps Customers Reduce Datacenter Energy Consumption and Costs by up to 50 Percent

LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  -- Today at Citrix iForum[TM], the world's largest application delivery conference, Citrix Systems Citrix Systems' (NASDAQ: CTXS) is an American technology company, based in Fort Lauderdale, Florida, with subsidiary operations in California and Massachusetts, with additional development centers in Australia, India and the UK. , Inc. (Nasdaq: CTXS CTXS Citrix Systems (NASDAQ stock ticker symbol) ) announced a unique new PowerSmart capability designed to help customers reduce datacenter power consumption as a core property of their application delivery infrastructure. The new PowerSmart feature, which will be available as part of the company's flagship Citrix Presentation Server[TM] product line, will enable customers set policies that automatically dial server power down based on application traffic levels, allowing companies to more effectively manage power during non-peak hours.

HP is the first server vendor to demonstrate support for the new PowerSmart feature in conjunction with its power management tools for the HP ProLiant portfolio of servers. By combining Citrix's market-leading application delivery infrastructure with HP's ability to help customers achieve better datacenter efficiency, customers can support green initiatives by increasing utilization of their existing infrastructure and lowering their consumption of power and cooling resources. As a result, they can go green while saving potentially millions in datacenter costs.

As companies of all sizes become increasingly dependent on applications to run their businesses, the cost and power consumption of datacenters has grown rapidly. In fact, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

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 Gartner, "most large enterprise IT organizations typically spend in the region of four to eight percent, in some cases 10 percent, of their total IT budgets on energy. But the twin factors of power hungry hardware and rising energy costs could lead to this figure rising by up to four times within five years."1 Using Citrix application delivery infrastructure helps IT organizations overcome these challenges by virtualizing servers in the datacenter, consolidating application workloads more efficiently and optimizing application traffic over the network. The addition of new features like PowerSmart improves this even further by enabling more intelligent server provisioning and load management based on specific knowledge of how applications are being used.

"The key to any effective response to green IT challenges is to be able to maintain, and even increase, the capacity of IT infrastructure while reducing its energy consumption. By powering down unused Presentation Servers during off-peak usage, we are helping our customers be more green and at the same time putting money right back into their wallets," said Scott Herren, vice president and general manager, Application Virtualization A smaller umbrella term within the larger umbrella term of "virtualization." It refers to several techniques that make running applications more protected, more flexible or easier to manage. See virtualization, network virtualization and storage virtualization.  Group, Citrix Systems. "We are poised to work with HP to further develop our green computing Green computing is the study and practice of using computing resources efficiently. Typically, technological systems or computing products that incorporate green computing principles take into account the so-called triple bottom line of economic viability, social responsibility,  initiatives and enable customers to enhance their IT operations while reducing power requirements."

"Working with Citrix, HP is helping customers achieve better business outcomes through reduced energy consumption, power costs, and the overall carbon footprint A carbon footprint is the total amount of carbon dioxide (CO2) and other greenhouse gases emitted over the full life cycle of a product or service. ," said Scott Farrand, vice president, Industry Standard Server Software, HP. "Our collaboration with Citrix on power management makes our server management tools even better for the user, the business and the environment."

Availability

PowerSmart is compatible with all current versions and editions of Citrix Presentation Server and iLO-enabled HP servers. It will be available in December to all Citrix Presentation Server customers as a free download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer.  at www.citrix.com/cdn.

Citrix PowerSmart at iForum 07 The App Delivery Expo

A panel of industry experts from Citrix, HP, Intel and the Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field.  will be discussing Green Computing initiatives, including the benefits of the PowerSmart feature in Citrix Presentation Server during two 50-minute sub-keynotes at iForum 07, the App Delivery Expo. The discussions will be held on Tuesday, Oct. 23 at 10:30 a.m. and 11:30 a.m. PT. The Citrix App Delivery Expo offers IT executives and technical professionals the opportunity to network with the world's most respected leaders in the application delivery infrastructure space.

About iForum 07 - The App Delivery Expo

Now in its tenth year, the Citrix App Delivery Expo is the industry's largest conference focused entirely on application delivery infrastructure, bringing together thousands of business leaders, IT managers and technology leaders from around the world. Application delivery infrastructure best practices will be highlighted in more than 60 sessions, including keynotes keynotes,
n.pl in homeopathy, con-cise characteristic indications for a remedy.
 and general sessions from analysts at Gartner, Forrester, IDC and Yankee Group, as well as industry leaders like Accenture, Dell, Microsoft, HP, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Intel, Oracle and SAP. The conference also features 15 enterprise customer presentations, vendor exhibits, technology labs, hands-on technical workshops, panel discussions, and product demonstrations. The event will present thought leaders and cutting-edge technology behind some of the hottest trends in the market, including virtualization An umbrella term for enhancing a computer's ability to do work. Following are the ways virtualization is used.

Hardware Virtualization
Partitioning the computer's memory into separate and isolated "virtual machines" simulates multiple machines within one physical computer.
, desktop delivery and application networking. Held at the Mandalay Bay Resort and Casino Mandalay Bay Resort and Casino is a 39-story hotel casino on the Las Vegas Strip in Las Vegas, Nevada, USA. It is owned by MGM Mirage. The top five floors (floors 35-39) of the main hotel building are used by the Four Seasons Hotel Las Vegas.  in Las Vegas, NV, from October 22-25, 2007, the Citrix App Delivery Expo will also feature keynotes by Citrix executives including Mark Templeton Mark Templeton (b. 1975) is Principal Trombone of the London Philharmonic Orchestra.

Mark studied at the Guildhall School of Music and Drama 1994-1998 with Eric Crees, Simon Wills and Peter Gane. During this time he became principal of the Gustav Mahler Youth Orchestra.
, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . More information is available at http://www.citrixiforum.com.

About Citrix

Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader and the most trusted name in application delivery infrastructure. More than 200,000 organizations worldwide rely on Citrix to deliver any application to users anywhere with the best performance, highest security and lowest cost. Citrix customers include 100% of the Fortune 100 companies and 99% of the Fortune Global 500, as well as hundreds of thousands of small businesses and prosumers. Citrix has approximately 6,200 channel and alliance partners in more than 100 countries. Annual revenue in 2006 was $1.1 billion.

For Citrix Investors

This release contains forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 which are made pursuant to the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with revenue growth and recognition of revenue, products, their development and distribution, product demand and pipeline, economic and competitive factors, the Company's key strategic relationships, acquisition and related integration risks as well as other risks detailed in the Company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.

Citrix[R], Citrix iForum[TM] and Citrix Presentation Server[TM] are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.

1 Gartner press release: "Gartner Says Look Beyond Power Issue As Pressure Mounts for 'Greener' IT," November 7, 2006.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Oct 22, 2007
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