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Saving for college.

The characteristics of 529
savings plans extremely
or very important to sales,
according to producers:

Performance 79%

Multimanaged
platform 67%

Selling tools,
such as
calculators 58%

Brand
recognition 49%

Wholesaling
support 45%

Source: John Hancock College
Savings, from a survey of 780
producers

Note: Table made from bar graph.


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Ohio National Life Insurance Co. A.M. Best Company # 06852 Distribution: Career agents, personal producing general agents, brokerages, banks

FM Global Group A.M. Best Company # 18502 Distribution: Brokers and direct

Conseco Insurance Co. A.M. Best Company # 06080 Distribution: Career agents, independent producers, direct

For ratings and other financial strength information about these companies, visit www.ambest.com.
COPYRIGHT 2007 A.M. Best Company, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:SNAPSHOT
Author:Panko, Ron
Publication:Best's Review
Article Type:Brief article
Geographic Code:1USA
Date:Feb 1, 2007
Words:110
Previous Article:EIA schedules 'free-out' periods.
Next Article:Best's rating changes.
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