SaverCD, LLC Goes Platinum, Helps Environment Go Green; 1.2 Million $averCDs Distributed; Spring Edition Eco-Friendly Direct-Mail CD-ROM Coupon Book Saves Paper and the Environment.

PORTLAND, Ore. -- By replacing pre-printed paper advertising with digital optical media (CD/DVD) coupons and incentive offers, $averCD has effectively replaced tons of paper advertising that would have ended up in consumer households, by distributing 1.2 million $averCDs, replacing hundreds of tons of pre-printed paper ads and coupons. In a further effort to help the environment, $averCD has teamed up with the non-profit environmental group SOLV (www.solv.org) in support of SOLV's mission to help preserve the beauty and natural resources of Oregon. SOLV has harnessed the power of $averCD's interactive multimedia platform to provide consumers with its informational video and educational materials as well as opportunities to participate in various SOLV volunteer programs to preserve Oregon coastlines, rivers and other natural wonders.

"$averCD is truly an innovative product. In addition to being totally recyclable, it helps consumers save money while saving paper, thereby saving trees and our environment," said SOLV Executive Director Jack McGowan. "By saving advertisers on the costs of advertising their products to consumers, $averCD helps advertisers to become more proactive in preventing the excessive use of paper for advertising by condensing paper ads and coupons onto $averCD. And finally through the cooperative efforts of consumers and advertisers using $averCD, our precious environmental resources are preserved."

"Investing in our environment pays big dividends," said William Simpson II, founder of $averCD. "And we're glad we can be of service to SOLV."

$averCD is mailed quarterly to nearly 400,000 households in the Portland/Vancouver market. And consumers are quickly catching on to the big savings and exciting features that are enjoyed exclusively through $averCD. Advertisers that have used $averCD have helped save the needless waste of the hundreds of tons of paper traditionally used in the over-printing of newspaper and direct mail paper ads and coupons in the Portland/Vancouver market.

$averCD's unique interactive CD-ROM advertising is redefining CRM and improving ad response rates and return on investment in the direct-mail incentive-coupon industry. By leveraging the advantages of direct-mail, broadcast media and the Internet into one compelling platform, $averCD has created a totally new "best-of-breeds" advertising medium that effectively reaches consumers using computers at home, office and school in a way that is simultaneously inviting and unobtrusive.

Due to its many unique features and benefits, the $averCD ad-vantage paradigm has quickly attracted hundreds of leading companies including: A&W, Bally Total Fitness, Car Toys, Good Year, Napa Auto Parts, Oregon Ballet Theatre, Oregon Symphony, Orkin Pest Control, Overstock.com, Pizza Hut, PGE Park, PlayFirst, Portland Classical Chinese Garden, Portland International Raceway, Qwest, Quiznos Sub, Riverdeep, Rose Quarter, Sharper Image, Shoe Mill, Street of Dreams, UBISOFT and U.S. Bank, topping out a list of more than 170 Q2 advertisers.

Recently a very important shift in consumer behavior has been observed:

Consumers now spend more time viewing and obtaining information from their computers than from TV, print or radio. Consumers have largely rejected Internet advertising, pop-ups and spam and most are unwilling to devote the time and energy to manage and store preprinted direct-mail advertiser offers and coupons, which is why most of these paper coupons and offers end up in the trashcan. Recent consumer adoption of entertainment technologies that are largely commercial-free, like On-Demand, NetFlix, TiVo, Sirius and XM satellite radio, Apple's iPod and DVR, is rendering traditional advertising methods less effective and obsolete.

The 90-day shelf life of each quarterly edition $averCD makes advertiser offers and incentives always available to consumers. And when a buying decision is being made, the advertiser offer is conveniently viewed and then printed directly from the $averCD CD-ROM coupon book, unlike any other direct-mail ad paradigm known today. $averCD does not require an Internet connection and therefore, business-consumer relationships can be fully developed using only the $averCD CD-ROM. However many of $averCD's features are enhanced through Internet connectivity. $averCD is thoroughly tested and certified virus and spyware free and works on almost any consumer computer with a printer.

Environmental Savings With $averCD

The tremendous over-printing and distribution of paper ads and coupons for newspapers and direct-mail affects the ultimate cost of all advertised products and services to consumers. It's a well-known fact that more than 99% of all pre-printed paper direct-mail ads and coupons are never used, simply being discarded in the trash. The antiquated pre-printed advertising paradigms and their associated inefficiencies create unreasonable costs for advertisers and consumers through wasted materials (trees, paper, ink, energy, industrial pollution, etc.) used in publishing and distributing massive amounts of unused coupons.

Households in America are receiving the equivalent of a truckload of pre-printed paper direct-mail advertising over the course of each year (est. 1,200 lbs.). That environmental impact can be significantly reduced by having a large portion of those preprinted paper ads and coupons condensed (digitized) onto the four recyclable-plastic $averCD CD-ROM coupon books mailed quarterly to each household. Ultimately, this new paradigm could dramatically reduce demand for paper and the burden upon recycling projects and help to minimize the environmental impact and pollution from logging and paper mills. These savings could amount to thousands of tons of paper annually, saving energy and trees in the Portland/Vancouver market alone.

Everyone remembers the old paper volumes of the encyclopedia, which have now been smartly replaced by a single CD-ROM. One can only imagine how many thousands of tons of paper (and trees) that are saved annually by that single conversion. In addition to the reduced demand on timber supplies for paper and the resulting reduction of pollution from paper mills helps protect our air and water supplies.

We must now ask the question: Why print coupons unless someone will actually use them?

By using the eco-friendly $averCD CD-ROM coupon book, consumers only need to print the coupons that they will actually use, when they need them. Therefore advertisers need not engage in the practice of flooding the market with pre-printed paper coupons in a shotgun attempt to provide coupons to relatively few potential users.

To learn more about this eco-friendly advertising revolution, visit www.savercd.com, email: [e-mail], or call SaverCD, LLC at 503-675-6500.