Saturation in North American Wireless Voice Services Market Shifts Focus to Mobile Enterprise Solutions.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c50527) has announced the addition of Frost & Sullivan's new report: North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Mobile Enterprise Markets to their offering. This research service titled Mobile Enterprise Markets - North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. provides an overview of the market size, drivers, restraints, and trends influencing the market. It also offers an in-depth analysis of the factors impacting the market, key market trends, competitive landscape, and demand forecasts as well strategic recommendations to increase market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" . In this research service, Frost & Sullivan's expert analysts thoroughly examine the mobile office and mobile CRM/SFA applications. Saturation in Wireless Voice Services Shifts Focus to Mobile Enterprise Solutions Limited revenue maximization opportunities in the wireless voice services markets are driving service providers to focus on mobile enterprise solutions. In North America, approximately 45 per cent of the total working population work remotely or travel out of the office. This represents a significant opportunity for carriers to make a balanced shift from the consumer to the enterprise space by offering value-added data services. Service providers on their part, need to equip the mobile workforce with scalable applications at a low Total Cost of Ownership (TCO (1) (Total Cost of Ownership) The cost of using a computer. It includes the cost of the hardware, software and upgrades as well as the cost of the inhouse staff and/or consultants that provide training and technical support. See ROI. ) and offer a positive Return on Investment (ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). ) for enterprises. Enterprises should select a vendor based on its technology's security, ease of implementation, cost, and scalability while delivering applications over the chosen network in addition to evaluating the benefits and potential drawbacks of various service providers. "The challenge for service providers is to play an active role in presenting a business case to justify the investment," notes the analyst of this research service. "They must identify target markets, expand next-generation network availability, develop advanced applications and devices, as well as formulate profitable and coherent pricing models." Mobile Office Segment Proves to be Strongest Revenue Generator High levels of business interest in a wide range of mobile applications and mobile devices coupled with the availability of ubiquitous network capability are supporting the development of wireless enterprise applications. The mobile office and mobile customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. )/sales force automation (SFA See sales force automation. SFA - Sales Force Automation ) applications, in particular, are two enterprise mobile solutions that stand out in the market. Mobile office is the fastest growing application segment, both in terms of revenues as well as users. "With more and more enterprises understanding the value of mobilizing their workforces and deploying mobile enterprise applications, mobile office is becoming the first step for adopting these solutions," says the analyst. "These applications provide the basic ability for employees to correspond with the enterprise through wireless push e-mail (1) Automatically transmitting e-mail messages that have been received by a desktop or server mail system to a PDA, laptop or other portable device to keep mobile users up-to-date. and manage their work by using the Personal Information Manager (PIM (1) (Protocol Independent Multicast) A multicast routing protocol endorsed by the IETF. Used in conjunction with an existing unicast routing protocol, it comes in two flavors: Dense Mode (PIM-DM) is used when recipients in the target group are in a concentrated ) and calendar tools." The Mobile CRM/SFA applications are also gaining momentum and are likely to be a competitive requirement as enterprises realize the benefits of giving valuable customer information to their sales forces while they are traveling or onsite with the client. For more information visit http://www.researchandmarkets.com/reports/c50527 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion