Sara Lee Fresh Announces the Acquisition of Alfaro's Micro-Bakery Inc.; Specialty Bread Category Leadership Strengthened.LOS ANGELES--(BUSINESS WIRE)--Aug. 12, 1998--Further strengthening its position in the growing specialty bread market, Sara Lee
Sara Lee Corporation (NYSE: SLE) is a global consumer-goods company based in Downers Grove, Illinois, USA. Fresh announced the acquisition of Alfaro's Micro-Bakery Inc.
Alfaro's Micro-Bakery manufactures, distributes and markets specialty Artisan breads. These are premium fresh breads made with highest quality ingredients. Alfaro's breads come in many sizes and shapes that include rolls, loaves, rounds and baguettes. From authentic Santa Cruz Santa Cruz, city, United States
Santa Cruz (săn`tə krz), city (1990 pop. 49,040), seat of Santa Cruz co., W Calif., on the north shore of Monterey Bay; inc. 1866. Sour Dough Rounds to Roasted Garlic Loaves, the range of gourmet varieties appeals to consumers looking for Looking for
In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. full-flavored fresh bread.
Alfaro's was founded in 1988 by Richard Alfaro, who will remain as vice president and general manager. Alfaro's has headquarters approximately 100 miles south of San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden in Watsonville, Calif.
Alfaro's currently markets its products in the Santa Cruz and San Jose San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. area, serving grocery stores, restaurants and wholesale club stores. It also has limited distribution to San Francisco, Oregon, Washington State and Hawaii.
"Sara Lee Fresh has been a leader in the development of the specialty bread category with its fresh bagels, garlic bread and pita bread," said Simon Mani Mani (mä`nē): see Manichaeism.
or Manes or Manichaeus
(born April 14, 216, southern Babylonia—died 274?, Gundeshapur) Persian founder of Manichaeism. , president of Sara Lee Fresh. "We are the fresh bagel category leader by 3 to 1 vs. the competition in our current geography. Our goal with this acquisition is to further build the specialty bread category."
Sara Lee Fresh has state-of-the-art manufacturing facilities in Vernon, Calif. and Arlington, Texas. These two bakeries produce a wide variety of specialty breads including bagels and pita. Sara Lee Fresh distributed markets include: California, Arizona, Nevada, Texas, Oklahoma, and Illinois. Sara Lee Fresh is a division of Chicago-based Sara Lee Corp.
CONTACT: Sara Lee Fresh, Los Angeles Dawn Caldwell, 213/277-8615