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Sapporo Breweries and Sapporo Beverages Show Sapporo Drinks Alleviate Hay Fever Symptoms.


Tokyo, Japan, Sept 11, 2006 - (JCN JCN Japan Corporate News
JCN Journal of Cognitive Neuroscience
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JCN joint communications network (US DoD) 
) - Sapporo Breweries Ltd., and Sapporo Beverages Co., Ltd. have proven that Sapporo beer is effective in mitigating hay fever hay fever, seasonal allergy causing inflammation of the mucous membranes of the nose and eyes. It is characterized by itching about the eyes and nose, sneezing, a profuse watery nasal discharge, and tearing of the eyes.  symptoms. Hop flavonol glycoside extracted from the beer prevents histamine, an allergy-inducing substance.

Sapporo Group conducted a clinical trial of 20 patients with hay fever symptoms and found that 60% them noted less sneezing To verbally tell somebody about a new and interesting Web site. See viral marketing.  and 55% noted less runny nose with significant improvements on their symptom-medication scores.

Sapporo has filed a patent application based on the effect of beer on hay fever symptoms. Going forward, the Group will explore the affect of beer on atopy atopy /at·o·py/ (at´ah-pe) a genetic predisposition toward the development of immediate hypersensitivity reactions against common environmental antigens (atopic allergy), most commonly manifested as allergic rhinitis but also as  and allergy symptoms related to house dust.

Copyright [c] 2006 Japan Corporate News Network. All rights reserved.
COPYRIGHT 2006 Japan Corporate News Network K.K.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:JCNN News Summaries
Geographic Code:9JAPA
Date:Sep 12, 2006
Words:117
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