Sapient Launches New Brand Identity; New Web Presence and Logo Promote the New Sapient Fusing Studio Archetype, Adjacency And EXOR Into One Brand.CAMBRIDGE, Mass.--(BUSINESS WIRE)--June 14, 1999-- Sapient sa·pi·ent adj. Having great wisdom and discernment. [Middle English, from Old French, from Latin sapi Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :SAPE SAPE Sapient Corp (stock symbol) SAPE Substance Abuse Prevention Education SAPE Survivable Adaptive Planning Experiment SAPE Sexual Assault Prevention and Education ), an innovative e-services consultancy, today announced that it has fused its Studio Archetype archetype (är`kĭtīp') [Gr. arch=first, typos=mold], term whose earlier meaning, "original model," or "prototype," has been enlarged by C. G. Jung and by several contemporary literary critics. , Adjacency and EXOR EXOR Exclusive-Or Gate divisions into one corporate brand under a new Sapient logo and Web site located at www.sapient.com. The brand will promote Sapient's commitment to delivering end-to-end e-services with an integrated, multidisciplinary focus. "Over the past nine months, we have worked very hard as an organization to fully integrate our recent acquisitions, Studio Archetype and Adjacency, as well as our first acquisition, EXOR, into a single united brand," said Jerry A. Greenberg Jerry A. Greenberg is the Co-Founder and former Co-Chairman and Chief Executive Officer of Sapient (NASDAQ:SAPE), a business consulting and technology services firm headquartered at Cambridge, MA. He, along with J. Stuart Moore, founded Sapient in 1991. , Sapient's co-chairman and co-chief executive officer. "As a result, our clients are benefiting from integrated and fluid delivery of industry-specific business strategy, transformation consulting, user-centered creative and technology implementation." By bringing together the expertise in each organization under one brand, Sapient is able to provide a single, enterprise-level partner that understands each component of transforming or creating a business in the networked economy. Sapient's capabilities include business strategy, organizational transformation, brand strategy, user research, creative design, content management, program management and technology services. "It's been Sapient's primary goal to assemble the right team that can deliver on creating, deploying and managing e-services for our clients," said Sapient Senior Vice President Mark Crumpacker. "Now that we are one company with one voice and infrastructure, we believe that the new Sapient is one of the few professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. firms that can provide a truly integrated approach to understanding and capitalizing on the networked economy paradigm." About Sapient Sapient Corporation is an innovative e-services consultancy. Through the delivery of integrated services, from business strategy and organizational transformation consulting through user-centered design and technology implementation, Sapient helps emerging and evolving businesses transform themselves into e-businesses. Founded in 1991, Sapient has experienced strong and consistent revenue growth in each of the last eight years. The company currently has more than 1,600 employees in offices in Cambridge, Mass., the company's headquarters, as well as London, Sydney, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , San Francisco, Chicago, Atlanta, Dallas and Los Angeles. More information on Sapient can be found at www.sapient.com. For more information about Sapient's new identity or to request electronic artwork, contact Leann DiDomenico. Sapient, EXOR, Studio Archetype and Adjacency are registered trademarks of Sapient Corporation. |
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