Santa Sleds to the Rescue with VF Denim In Tow.

Business Editors/Apparel Writers

GREENSBORO, N.C.--(BUSINESS WIRE)--Nov. 9, 2001

VF Jeanswear Brands are the Perfect Gifts for the Entire Family

Twas hours after Christmas Eve Dinner and all through the house, not a creature was stirring, not even Uncle Souse. All tummies were round, as full as could be, even the cat was stuffed, he looked like Tom the turkey. A-snooze on the floor, sprawled out on the couch, each of us lay around like a slouch!

Just as I was drifting to sleep, I heard a scratching sound - like hoofed little feet. I turned my gaze to seek out the noise, "Could that be Santa? Is he bringing us toys?" Now I know better than to believe in Ol' Claus, but this noise perked my ears, gave me a reason to pause. As I heaved my gorged body up to its feet, my old denim jeans ripped right up the seat! Of course now my priorities quickly changed, new denim jeans...it must be arranged!

As soon as I turned to check out the damage, in busted Santa, carrying all he could manage. Big boxes and bags he lugged through the door, "My goodness," I thought, "He brought a whole mass market store!" Indeed it seemed he had a wealth of gifts, way too much for St. Nick to lift. So I spoke up quickly and offered assistance, "No need!" he cried, his eyes all a-glisten.

We all soon would learn why folks call him jolly, for in his big sack was everything denim, by golly! But before he could start to dole out his grants, his eyes looked my way and caught a glimpse of my pants. "Let me explain," I started, all red, "No need my dear! I've got something instead!" With that he looked `round at all my kin, his eyes twinkled, he started to grin.

"Here you go, Charlie, put on these new jeans. The Wrangler Hero(R) Trailblazer Cargo is great for your fashion scene."

"Rachael," he cooed to my infant cousin, "Look at these Riders(R) Embroidered Carpenter Flares. The tulip and chick-in-top-hat design will be cute with your curly blonde hair."

"And Ricky," he said to my 5-year old cousin, "You won't fuss about the Wrangler Hero(R) Loose Carpenter. It's got room to romp but your jeans won't look saggy!"

"Sara my dear, why you must now be a teen! At this age, I know it is important to be seen. For you, it's Riders(R) Banded Waist Hipster Flares, they will accent your look, all the boys will stare!"

"Logan, now you're a cool kid with a skateboard and hat. Wrangler Hero(R) Worker Jean with a cell phone pocket will get you noticed in no time flat!"

"Now Mary, as a mom you need style and grace, and Riders(R) Rebecca jean has a flattering Hollywood waist. Or perhaps comfort galore is your main dream...Wrangler for Women(R) Weekend Wear Collection has a Saturday Jean!"

"And Mark, good old dad, there's no reason to blush, we will make your rip a secret, keep it a-hush. The Wrangler Hero(R) Excursion pants are perfect for you; all the pockets hold so much, even I don't have a clue."

"Well, Grandma don't you look like a big huggable gal! Riders(R) Women's carries Misses styles, here's a pair from your old pal!"

"Why, Uncle Souse as I recall you've always loved the outdoors. There's Wrangler Hero(R) Outdoor Gear's waterfowl hunting jean in Advantage Wetlands(TM) pattern...here, it's yours!"

I stared at St. Nick still not quite believing, and I thought to myself, "What a magical evening!" And as I bent over to pick up my loot, I remembered my old jeans weren't looking so cute.

No matter though, for now I had my new denim, the whole family was clad and we looked great in 'em! With styles and options VF Jeanswear brands are great. Ripping my pants just had to be fate!

If we have to return some because of too much turkey, we know the stores are everywhere from Manhattan to New Sturkey. This holiday season, there is no need to break your dear money jar. Gifts like jeans and brands like Wrangler Hero(R) and Riders(R) mean a few dollars can go far. Great value, many styles and comfort to boot, these brands mean you can enjoy your holiday feast and save money, too!

About VF Jeanswear

VF Jeanswear Limited Partnership, is a division of VF Corporation (NYSE: VFC), the world's largest apparel company and a leader in jeanswear, intimate apparel, knitwear, workwear, playwear, daypacks and swimwear. Its principal brands include Lee(R), Wrangler(R), Riders(R), Rustler(R), Chic(R), Gitano(R), Vanity Fair(R), Vassarette(R), Bestform(R), Lily of France(R), Lee Sport(R), Healthtex(R), Jantzen(R), Red Kap(R), JanSport(R), Eastpak(R) and The North Face(R). VF Corporation's press releases, annual report and other information can be accessed through the Company's home page on the World Wide Web, http://www.vfc.com.

A VF COMPANY...WE FIT YOUR LIFE (TM) 2001 VF JEANSWEAR LIMITED PARTNERSHIP

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