Santa's Reindeer Grounded for Drinking.TxDOT Unveils New Animated TV Commercial to Curb Drunk Driving AUSTIN, Texas -- Santa's reindeer star in a new animated TV commercial produced by the Texas Department of Transportation (TxDOT) and airing throughout Texas this month. In the spot, Santa's reindeer are grounded for drinking on Christmas Eve, prompting Santa to hook up his sleigh sleigh: see sled. to a quartet of yellow taxis. TxDOT's message to holiday revelers: if you've been drinking, designate a driver or take a cab to get home safely. With holiday revelry Revelry Revenge (See VENGEANCE.) Reward (See PRIZE.) Bacchanalia festival in honor of Bacchus, god of wine. [Rom. Religion: NCE, 203] Boar’s Head Tavern scene of Falstaff’s carousals. [Br. Lit. now in full swing, state officials are urging motorists to take the precautionary step of planning ahead to get home safely when their holiday celebrations include alcohol. "Drunk driving will ruin the holidays for hundreds of families," said Carlos Lopez, TxDOT's traffic operations director. "We can't say it enough: plan ahead and plan not to get behind the wheel if you've been drinking." TxDOT's 9th annual holiday-themed campaign also uses radio commercials based on popular Christmas carols A Christmas carol is a carol whose lyrics center on the theme of Christmas or that has become associated with the Christmas season even though its lyrics may not specifically refer to Christmas. Both types of Christmas carols are included in this list. , billboards along interstate highways, ads at gas stations and festive coasters in bars and restaurants to deliver the reminder to designate a driver. The $500,000 public education initiative extends through New Year's Day New Year's Day, among ancient peoples the first day of the year frequently corresponded to the vernal or autumnal equinox, or to the summer or winter solstice. In the Middle Ages it was celebrated among Christians usually on Mar. 25. . Safety advocates credit stepped-up enforcement of the state's DWI An abbreviation for driving while intoxicated, which is an offense committed by an individual who operates a motor vehicle while under the influence of alcohol or Drugs and Narcotics. laws and ongoing advertising reminding Texans not to drink and drive with the continued decline in impaired driving fatalities. Federal officials report that 135 fewer people died in Texas last year in alcohol-related crashes than in 2004, continuing the trend from 2003. Supporting increased traffic enforcement allows TxDOT to accomplish one of its primary goals of enhancing safety on Texas highways. The Texas Restaurant Association, the Texas Petroleum Marketers and Convenience Store Association, the Texas Alcoholic Beverage Commission The Texas Alcoholic Beverage Commission (TABC, formerly the Texas Liquor Control Board) was created in 1935. The TABC has the task of inspecting, supervising and regulating every phase of business related to alcoholic beverages. , the Texas Municipal Police Association and Valero Corporation are also participating in the holiday DWI-prevention campaign. Penalties for a first-time DWI offense include driver's license suspension for up to one year, a fine of up to $2,000 and up to six months in jail. TxDOT's five goals: Reduce congestion The condition of a network when there is not enough bandwidth to support the current traffic load. congestion - When the offered load of a data communication path exceeds the capacity. , enhance safety, expand economic opportunity, improve air quality, and increase the value of transportation assets. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion