Sanoma Magazines Belgium Counts on Analytic Applications from Business Objects.Business Editors/High-Tech Writers SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--June 12, 2002 Leading Belgian Publisher Uses BusinessObjects(TM) Analytics to Optimize Sales Process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. and Enhance Customer Relationships Business Objects (Nasdaq:BOBJ BOBJ Business Objects SA ), the world's leading provider of business intelligence (BI) solutions, today announced that Sanoma Magazines Belgium, the leading editor of general-interest magazines in Belgium, relies on BusinessObjects(TM) Analytics, an integrated suite of enterprise analytic applications Analytic Applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, Analytic Applications are a type of Business Intelligence solution. . Sanoma Magazines Belgium uses BusinessObjects Analytics to maintain its edge in the highly competitive publishing market through enhanced customer relationships and more productive sales and marketing operations. Sanoma Magazines Belgium, (formerly Mediaxis), which publishes 20 magazines and produces several television shows airing in the Belgian market, uses BusinessObjects(TM) Product Analytics, BusinessObjects(TM) Sales Analytics, and BusinessObjects(TM) Customer Analytics. Using Product Analytics, managers at Sanoma increase profitability and market share by providing insight into all the key factors that Sanoma managers need to consider each day. For example, with Business Objects, the company tracks the performance of each of its 20 magazines, understands the impact of pricing decisions, and assesses the impact of promotions designed to encourage the purchase of specific publications. Through insights from Product Analytics, it can take action to help its business, such as changing the product mix, pricing, or marketing campaigns. With Sales Analytics, the Sanoma Magazines sales force has the latest information at its fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. before visiting clients. For example, Sales Analytics gives Sanoma account representatives the ability to track unsold magazines, inactive customers, and discounting. It then highlights their status, giving better visibility of their key business metrics, and enabling the sales force to take immediate action. In addition, Sales Analytics gives the Sanoma management team the latest information on sales performance, to view how it is doing compared to its plan, and pinpoint where it needs to improve in order to meet its objectives. With Customer Analytics, Sonoma Magazines gains insight into its customer base. For example, the company can see immediate changes in its competitive environment and gain a detailed behaviorial picture of customers who are critical to its revenue. This can guide Sanoma Magazines into acting to support or change its behavior, in acquiring high-value prospects with the greatest chance of success, and in building customer lifetime value. "We chose analytics from Business Objects because their solution offers dozens of prebuilt pre·built adj. Of, relating to, or constituting a structure or a portion of a structure that is constructed or assembled before being transported to its site of installation; prefabricated: a prebuilt home. analytics that help us make fast decisions that have a positive impact on our business," said Olivier Payens, project manager at Sanoma Magazines Belgium. "In addition, Business Objects was an active participant in launching our business intelligence initiatives, and that helped drive our successful deployment." "Successful companies know that to stay competitive today they need more than just a hard working sales and marketing team to reach their market share and profitability goals," said Dave Kellogg, senior group vice president, worldwide marketing, at Business Objects. "BusinessObjects Analytics provides Sanoma Magazines Belgium with powerful tools to help them monitor, interpret, and act on changing customer behavior, as well as monitor key metrics that affect the sales pipeline, close rate, and revenue performance." Sanoma Magazines Belgium is also in the process of deploying an extranet to its wholesale customers. The extranet, based on Business Objects solutions, will give those customers an opportunity to have internet access See how to access the Internet. to the latest sales figures sales figures npl → cifras fpl de ventas . This will help wholesalers evaluate the difference between the money they make from subscriptions sales, versus purchases at neighborhood markets. About Sanoma Magazines Belgium Sanoma Magazines Belgium is part of Sanoma Magazines B.V., the group of companies comprising the magazines publication activities of SanomaWSOY. Sanoma Magazines is the fifth-largest magazine publisher in Europe and publishes over 240 Magazines in 9 countries: Belgium, Croatia, the Czech Republic Czech Republic, Czech Česká Republika (2005 est. pop. 10,241,000), republic, 29,677 sq mi (78,864 sq km), central Europe. It is bordered by Slovakia on the east, Austria on the south, Germany on the west, and Poland on the north. , Finland, Hungary, The Netherlands, Romania, Slovakia and Sweden. In five of these countries Sanoma Magazines is the market leader: Belgium, The Netherlands, Finland, Hungary and the Czech Republic. Sanoma Magazines Belgium is the publisher of the Dutch language Dutch language, member of the West Germanic group of the Germanic subfamily of the Indo-European family of languages (see Germanic languages). Also called Netherlandish, it is spoken by about 15 million inhabitants of the Netherlands, where it is the national women and TV Magazines Feeling, Feeling Wonen, Flair, HUMO HUMO Human Motion Workshop , Libelle, Marie Claire Vlaams, Menzo, Story and TeVe-Blad, and of the French language women and TV Magazines Femmes d'Aujourd'hui, Flair L'hebdo, Gael, Gael Maison, Marie Claire Belgique, Tele Moustique, and Tele-Pocket. SanomaWSOY's pro forma As a matter of form or for the sake of form. Used to describe accounting, financial, and other statements or conclusions based upon assumed or anticipated facts. The phrase pro forma net sales Net Sales The amount a seller receives from the buyer after costs associated with the sale are deducted. Notes: This amount is calculated by subtracting the following items from gross sales: merchandise returned for credit, allowances for damaged or missing goods, freight totalled EUR EUR In currencies, this is the abbreviation for the Euro. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 1.730 billion in 2001 and it employs about 18,000 people. In addition to Sanoma Magazines, which is the Group's largest sector, SanomaWSOY includes four other sectors: Finland's leading newspaper publisher, Sanoma; the TV and new media group, SWelcom, Finland's leading book publisher, WSOY WSOY Werner Söderström Osakeyhtiö (Finnish publishing company) ; and Rautakirja, which operates in the retail, distribution, and entertainment fields in Finland and the Baltic countries. About Business Objects Business Objects is the world's leading provider of business intelligence (BI) solutions. Business intelligence lets organizations access, analyze, and share information internally with employees and externally with customers, suppliers, and partners. It helps organizations improve operational efficiency, build profitable customer relationships, and develop differentiated product offerings. The company's products include BusinessObjects 2000, the industry's leading integrated business intelligence toolset and platform; and BusinessObjects Analytics, an integrated suite of enterprise analytic applications. Business Objects pioneered the modern BI industry in 1990 by inventing a patented "semantic layer" that insulates users from the complexity of databases. In 1995, the company was first to focus on enterprise-scale BI deployments and today supports customers with more than 20,000 users. The company moved aggressively to the internet in 1997 by pioneering the market for BI extranets, a market that it continues to lead today. In 2000, the company delivered the industry's first interactive mobile BI solution. Today, Business Objects continues to innovate, creating and delivering a unique vision for enterprise analytic applications. Business Objects has more than 15,500 customers in over 80 countries. The company's stock is publicly traded under the ticker symbols NASDAQ: BOBJ and Euronext Paris (Sicovam code 12074). It is included in the SBF SBF Studium Biblicum Franciscanum (Franciscan School of Biblical Investigations; Jerusalem, Israel) SBF Small Block Ford (automotive engine) SBF Single Black Female SBF Société des Bourses Francaises 120 and IT CAC See Consumer Advisory Council. 50 French stock market indexes. Business Objects can be reached at 408/953-6000 and www.businessobjects.com. Note to Editors: BusinessObjects is a registered trademark of Business Objects S.A. in the United States and/or other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Business Objects product inquiries should contact 800/527-0580. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion