Sane Solutions Teams With Optimal iQ to Offer Customers Marketing Analysis and Interpretation to Accompany Web Site Traffic Reporting.Business/Technology Editors Internet World Spring 2002 LOS ANGELES--(BUSINESS WIRE)--April 23, 2002 NetTracker Web analytics software now available with Marketing Services Sane Solutions, the award-winning developer and marketer of NetTracker Web analytics software, today announced a partnership with Optimal iQ, the interactive division of Marketecture, Inc., a leading Marketing Services Provider, whereby Optimal iQ will serve as Sane Solution's marketing services partner. Optimal iQ will offer NetTracker clients a new level of business intelligence services including interpretation of NetTracker Web analytics reporting and integration of online visitor data with traditional offline customer data sources. NetTracker's strength in providing users with advanced Web site traffic reporting A traffic report is an element of a radio program or TV news broadcast that informs listeners about general traffic conditions, locations and severity of traffic accidents, road construction detours/slowdowns, etc., on roadways within the broadcast area. capabilities, such as customizable clickstream The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web. analysis and analysis of e-commerce server data, complement Marketecture's role as a strategic consultant for all marketing channels. "Our relationship integrates Sane Solutions' best-of-breed technology with our ability to extend this knowledge to answer specific business questions," said Marketecture president Chuck Wall. "With NetTracker, we can turn client Web sites into profit centers and cost efficient channels of distribution while enhancing customer lead generation and communication." NetTracker integration services provided by Optimal iQ include combining visitor clickstream analysis contained within the NetTracker database with other customer data sources such as call centers, transaction servers and back office databases for a 360-degree view of customers across all channels. Optimal iQ integrates the NetTracker database with other customer databases using Business Intelligence solutions from Sane Solutions' technology partners including Business Objects, Cognos and MicroStrategy. "Optimal iQ not only provides interpretation of online behavior and recommendations for marketing action based on NetTracker analysis, but assimilates online visitor information into an organization's customer knowledge base," stated Jim Rose Jim Rose may refer to a number of persons:
Organizations looking to use the NetTracker eBusiness Edition with minimal start-up costs or hardware investments can also benefit from Sane Solutions' partnership with Optimal iQ, who will offer NetTracker in a secured, hosted environment as Sane Solution's Application Service Provider (ASP) Partner. ASP clients will have unlimited access to NetTracker Web site traffic analysis reports through a protected Web interface. About Sane Solutions Founded in 1996, Sane Solutions develops and markets the award-winning NetTracker line of Web analytics software. The NetTracker line provides detailed Web site traffic reporting, including individual visitor clickstream analysis, visitor segmentation analysis, dynamically generated content analysis, and more. The NetTracker product line consists of NetTracker Professional, $495 for single site analysis; NetTracker Enterprise, $995 for multi-site analysis; and the NetTracker eBusiness Edition, starting at $25,000, a more scalable solution for high-traffic sites. NetTracker products are used worldwide by Global 2000 corporations, educational institutions, government agencies and ISPs. Customers include: American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , Applied Materials Applied Materials, Inc. NASDAQ: AMAT (HKSE: 4336 ) is the global leader in nanomanufacturing technology solutions with a broad portfolio of innovative equipment, service and software products for the fabrication of semiconductor chips, flat panel solar displays, solar , Fairchild Semiconductor, Fidelity Investments Fidelity Investments is a group of privately held companies in the financial services industry. It is made up by two independent but closely cooperating companies, Fidelity Management and Research Corporation (FMR Co. , Goldman Sachs The Goldman Sachs Group, Inc., or simply Goldman Sachs (NYSE: GS) is one of the world's largest global investment banks. Goldman Sachs was founded in 1869, and is headquartered in the Lower Manhattan area of New York City at 85 Broad Street. , Prodigy and more. Sane Solutions' strategic partners include Business Objects, Cognos, MicroStrategy, Oracle, Vignette, Macromedia (Allaire), Microsoft, Sun-Netscape Alliance (Sun-Netscape Alliance, Santa Clara, CA) A joint venture of Sun and Netscape to market Netscape's Web-based software products. The Alliance was formed when AOL acquired Netscape in 1999 to take advantage of the fact that the bulk of Netscape software was already running on Sun hardware. , IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Hewlett-Packard and more. Sane Solutions, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , is a privately held limited liability company located in North Kingstown, Rhode Island North Kingstown is a town in Washington County, Rhode Island, United States. The population was 26,326 at the 2000 census. The famous American portraitist Gilbert Stuart was born in the village of Saunderstown, located in the southern region of North Kingstown. . For more information please contact Sane Solutions LLC, 35 Belver Ave., Suite 230, North Kingstown, RI 02852; tel. 800-407-3570 or 401-295-4809; http://www.sane.com. About Optimal iQ Optimal iQ is the interactive services division of Marketecture, Inc., a leading marketing solutions provider. Its principals have over 75 combined years of hands on media, marketing and branding experience. Optimal iQ provides three levels of business intelligence services: Web Analytics, Analysis and Interpretation and Database Integration. The company offers action based creative services, including Web site design. Clients include large public companies in financial services and retail. Additional information on Optimal iQ is available on-line at http://www.Optimal iQ.com |
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