Sandy Bay Networks Appoints Seasoned Executive Team to Support the Rapid Expansion of the Pioneer E-Marketing Services Provider.

Business/Technology Editors

BURLINGTON, Mass.--(BUSINESS WIRE)--July 18, 2000

Sandy Bay Networks, the pioneer E-Marketing Services Partner (ESP), today announced the appointments of Kenneth Andrews as Vice President of Engineering, Karen Cummings as Vice President of Marketing, and Douglas Redding as Vice President of Finance and Chief Financial Officer. The three vice presidents will report directly to Sandy Bay Networks President and Chief Executive Officer, Michael Sabourin.

As president and CEO, Michael Sabourin leads an executive team of experienced Internet professionals dedicated to bringing the company's unique e-marketing services to customer Web sites. Prior to joining Sandy Bay Networks, Sabourin consulted for QuickBuy, Inc. as chief operating officer and vice president of business development, where he was responsible for directing the business strategy and developing the commercial potential of the e-commerce company.

Previously, Sabourin was president of Larry Miller Productions, Inc. (LMP), where he was instrumental in transforming the company from a marketing communications firm into a strategic Internet communications provider, which led to the sale of the company to iXL Holdings.

Sabourin also developed a high-technology media agency business model for Convergent Media Systems, where he was responsible for growing revenues of the Media Agency division from $2 million to $20 million in less than three years. Prior to joining Covergent Media Systems, Sabourin held senior management positions at EDS and Digital Equipment Corporation. Sabourin honed his leadership and decision-making skills during his service in the U.S. Marine Corps.

"An exceptionally strong management team is critical to our success," said Sabourin. "Ken, Doug and Karen bring to the company the experience and visionary leadership necessary to drive our unique e-marketing services business model. Their exemplary track records for developing and marketing technology, and managing financial operations for technology companies, respectively, will help ensure Sandy Bay Network's rapid growth in the e-marketing services arena."

As vice president of engineering, Ken Andrews leads Sandy Bay Networks' initiatives to further expand and enhance the uses of the company's visionary e-marketing services technologies. His extensive experience in solving complex business software problems using distributed systems and client/server applications, is a great asset to the company.

Prior to joining Sandy Bay Networks, Andrews served as vice president of engineering at edocs, Inc., an electronic presentment and payment software company, where he led the team that developed and delivered the company's UNIX-based electronic bill payment solution. A highly experienced engineer, Andrews previously held senior engineering positions at leading companies including: Gradient Technologies, Spyglass, Inc., Avid Technology, Fidelity Investments, Sun Microsystems, Texet Corporation, and Data General Corporation.

"Clearly, the strategic use and delivery of content is key to success on the Web, and Sandy Bay Networks technology puts the power of controlled and customized content into the hands of its customers," said Andrews. "My experience in managing the development and delivery of advanced products and applications can play a valuable role in bringing Sandy Bay Network's goal of becoming the leading e-marketing services provider to fruition."

Bringing extensive technology and Internet marketing experience to Sandy Bay Networks, Karen Cummings is responsible for setting the strategic direction for marketing and communications programs to expand the company's unique e-marketing services to its customers.

Previously, Cummings served as vice president of marketing at QuickBuy, Inc., a direct e-commerce company. At QuickBuy, she established critical business development relationships and oversaw all marketing initiatives and strategies. Prior to QuickBuy, Cummings held senior marketing positions at Advanced Visual Systems, Inc. (AVS), SystemSoft Corporation and Intel Corporation.

"Sandy Bay Networks leads the industry in recognizing the need for full-service provider of the infrastructure necessary to maximize visitor acquisition, retention, loyalty and revenue opportunities," said Cummings. "I welcome the opportunity to help lead the growth and development of Sandy Bay Networks leveraging my experience marketing, branding and strategically positioning advanced technology solutions."

In his role as vice president of finance and chief financial officer, Doug Redding is responsible for leading the financial planning, management and reporting functions of Sandy Bay Networks.

Before joining Sandy Bay Networks, Redding was chief financial officer at edu.com, an e-commerce site specializing in selling products and services to college students. At edu.com, he was responsible for developing the financial and administrative infrastructure as well as directing budget development and contract negotiation. Redding also served in senior level positions at Pro CD, Cortex Corporation, and Software Developer's Company.

"Because Sandy Bay Networks addresses some of the major concerns of the thousands of Web sites struggling in the highly competitive Internet environment, I believe there is a huge market opportunity for the company's e-marketing services offerings," said Redding. "Proper execution on the opportunity ahead will not only enable the company to grow substantially, but will also ensure its strong financial value. My experience managing financial operations for technology companies will aid me as I help grow the Sandy Bay Networks rapidly but intelligently."

About Sandy Bay Networks

Sandy Bay Networks is the pioneer E-Marketing Services Partner (ESP) providing the infrastructure that enables Web sites to maximize their commercial potential through increased visitor acquisition, retention, and loyalty. The company provides proprietary intelligent engines that allow customers to prioritize, customize and control content and increase revenue through highly targeted e-commerce and advertising. Sandy Bay Networks' first intelligent engine is the Sandy Bay Results Engine, a highly customized search solution for individual Web sites.