Sandisk to Supply MultiMediaCards for SK Global MP3 Music Player; 'Enco Deco' Music Player Provides MP3 Total Solution!Business Editors/High-Tech Writers CeBIT 2000 HANNOVER, Germany--(BUSINESS WIRE)--Feb. 24, 2000 SanDisk Corporation (Nasdaq:SNDK) announced today that it will supply SK Global Co., Ltd. of South Korea with its MultiMediaCard for storage of MP3 audio in its Enco Deco Internet music players. SanDisk 16 mega byte (MB) Multi Media Card will be included with each Enco Deco sold. The announcement was made at the CeBIT 2000 show (SanDisk booth: Hall 13, C-41). The Enco Deco is an MP3 total solution that provides various types of digital music players. It provides a distinctive new product (ED-H10) that is a unique set of advanced features highlighted by the ability for users to digitize audio directly to the device's MultiMediaCards from an analog audio source, using the supplied audio cable, without requiring a personal computer. A built-in parallel port connector further enables users to quickly transfer existing, authorized MP3 files from the Internet. Users can also create their own MP3 files from their favorite CDs using the supplied Windows-based software. This makes the Enco Deco a versatile device to a wide range of users, including those with or without an Internet-connected personal computer. Measuring 60 x 87 x 20 millimeters and powered by a single AA alkaline battery Alkaline batteries are a type of power cell dependent upon the reaction between zinc and manganese dioxide (Zn/MnO2). Compared with original zinc-carbon batteries, while both produce approximately 1. , the Enco Deco ED-H10 offers five hours of playback and two and a half hours of recording. The device features a range of connectors including a built-in headphone See headphones. jack, and audio line-in jack (analog). It also includes a bi-directional parallel port connector (digital) supporting both uploads and downloads of MP3-encoded music, a unique feature. Except ED-H10, Enco Deco has another four different types of digital music players. ED-M20 is multi-format (decoding MP3, WMA (Windows Media Audio) An audio compression method from Microsoft. Known originally as MSAudio, this proprietary format competes with the MP3 and AAC methods. WMA encodes rapidly and is known to be especially effective at low bit rates. , AAC (Advanced Audio Coding) An audio compression technology that is part of the MPEG-2 and MPEG-4 standards. AAC, especially MPEG-4 AAC, provides greater compression and better sound quality than MP3, which also came out of the MPEG standard. ) portable music player See digital music player and Portable Media Center. . ED-S30 is a portable MP3 player A digital music player that supports the MP3 format, which was the audio format that started a revolution in online music downloads and distribution. All portable music players, the iPod being the most popular, support MP3 along with one or more other audio formats. with great quality of sound. Both two model support SDMI (Secure Digital Music Initiative) A set of rules for securely distributing digital music over the Internet. Announced in February 1999, it is backed by the Recording Industry Association of America (RIAA) and Sony, Warner, BMG, EMI and Universal, the top five and fast download with USB USB in full Universal Serial Bus Type of serial bus that allows peripheral devices (disks, modems, printers, digitizers, data gloves, etc.) to be easily connected to a computer. . ED-K10 and ED-T10 are MP3 encoding systems, like ED-H10. ED-K10 is mini component with MP3 encoding and ED-T10 is Multi Memory Card encoding station. "SK Global's selection of SanDisk's MultiMediaCard for its feature-rich Enco Deco Internet music player series further solidifies Multi Media Card's position in the music player market," said Thomas Climer, SanDisk product manager. "The growth of this market is beginning to accelerate with vendors pushing the envelope in terms of features, performance, size, and continuous usage time. The SanDisk Multi Media Card is fast becoming an industry standard as more than 40 vendors already have introduced Internet music players that use the MultiMediaCard as the music storage card." SanDisk's Multi Media Card is the world's smallest removable flash data storage card and employs solid-state memory to deliver rugged and reliable performance to low power, battery-operated devices. The card is available in 8, 16 and 32MB capacities today with a 64MB card expected to ship in the second quarter of this year. With no moving parts Moving parts are the components of a device that undergo continuous or frequent motion, most commonly rotation. "Parts" only include the mechanical components which does not include fuel, or any other gas or liquid. , the MultiMediaCard prevents music players from skipping and ensures that sound quality retains its original fidelity with repeated play and re-records. The postage stamp-sized memory card is being adopted in markets as diverse as smart phones, digital video, handheld PC's and Internet music players. SanDisk Corporation, the world's largest supplier of flash data storage products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, Calif. The matters discussed in this news release contain forward looking statements that are subject to certain risks and uncertainties as described under the caption "Factors That May Affect Future Results" in the company's annual report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and quarterly reports on Form 10-Q Form 10-Q See 10-Q. , filed with the Securities and Exchange Commission. The company assumes no obligation to update the information in this release. Note to Editors: All trade names are either registered trademarks or trademarks of their respective holders. SanDisk's web site/home page address: http://www.sandisk.com |
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