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SanDisk and Sony Develop "Memory Stick Pro-HG" Format.


IC Recording Media With High-Speed high-speed
adj.
1. Operated or designed for operation at high speed: a high-speed food processor.

2. Taking place at high speed: a high-speed chase.

3.
 Writing and Data Transfer Capability

MILPITAS Milpitas (mĭl'pē`təs), city (1990 pop. 50,686), Santa Clara co., W Calif., a suburb of San Jose, southeast of San Francisco; inc. 1954. Manufactures include computers and paint. , Calif. -- SanDisk This article is about SanDisk Corporation. For Computer Storage Device in Storage Area Network (SAN), see Storage Area Network.

SanDisk Corporation (NASDAQ: SNDK), formerly SunDisk
([?]) Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:SNDK) and Sony SONY Standard Oil of New York (common, but untrue; it's an urban legend)  Corporation today announced the development of the "Memory Stick PRO-HG" format expanded from the "Memory Stick PRO" format.

The continuing increase in the capacity of IC recording media has broadened its usage as a practical way to store high-resolution high-res·o·lu·tion
adj.
1. Relating to an image that has fine detail.

2.
a. Of or relating to an output device that produces images that contain a large number of dots per unit of area and are therefore sharp and
 digital photos, music and video content (from the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 or TV programs) on portable devices that are designed to handle digital entertainment content. The demand for real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example.  recording and transfer of multiple gigabytes of data using IC recording media is expected to increase rapidly, due to the growing popularity of high resolution video and digital still image applications.

"Memory Stick PRO-HG" media offers high performance to meet the stringent demands of end users. This new media format uses an enhanced, 8-bit parallel interface in addition to a conventional serial and 4-bit parallel interface. The interface clock frequency also increases to 60MHz (MegaHertZ) One million cycles per second. It is used to measure the transmission speed of electronic devices, including channels, buses and the computer's internal clock. A one-megahertz clock (1 MHz) means some number of bits (16, 32, 64, etc.  from 40MHz. This means that maximum data transfer speed increases up to 480Mbps, or 60MB/s See MB/sec.  (theoretical value), three times as fast as that of "Memory Stick PRO" media. The minimum write speed at 8-bit parallel transfer is 120 Mbps, or 15MB/s(1). These enhancements allow large data amounts of up to several gigabytes to be quickly transferred, as well as the real-time recording of high-resolution video and still images.

Since "Memory Stick PRO-HG" is an extended format of the "Memory Stick PRO" format, "Memory Stick PRO-HG" compliant host devices support the conventional "Memory Stick PRO" media as well as "Memory Stick PRO-HG" media. In addition, the "Memory Stick PRO-HG" media can be used conventional "Memory Stick PRO" compliant host devices as well as "Memory Stick PRO-HG" compliant host devices.(2)

Licensing for the development of "Memory Stick PRO-HG" compliant host devices is scheduled to commence in January January: see month.  2007.

"Sony and SanDisk share the common goal of providing exciting new digital audio and video applications to consumers," said Eli Harari, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of SanDisk Corporation. "This is the driving force that is behind our relentless efforts to leverage our expertise and extensive intellectual property in flash memory cards to develop the Memory Stick PRO-HG. I am proud of the close cooperation we have with Sony over the years and look forward to seeing the exciting new products that Memory Stick PRO-HG media enable."

Akira Kubota, president of Core Component Business Unit, Sony Corporation said "Sony has successfully collaborated with SanDisk Corporation in promoting the Memory Stick formats. Significant milestones have been the Memory Stick PRO format in 2003 and the Memory Stick Micro in 2005. I am delighted by todayeIUs joint announcement of the Memory Stick PRO-HG format. This new IC recording media allows the speedy sharing of high definition video and digital still camera data between products." Through the introduction of this new format, Memory Stick will greatly expand its entertainment applications.

Since the September 1998 market introduction of Memory Stick, cumulative shipments of media have achieved 200 million units as of September 2006(3). The Memory Stick PRO-HG Duo media will be made available in 2007.

Major Specifications of Memory Stick PRO-HG
[TABLE OMITTED]


For licensing information, please visit www.memorystick.org
(1): In the case of optimized compliant host devices.
(2): When using "Memory Stick PRO-HG" media with "Memory Stick PRO"
     compliant host devices, "Memory Stick PRO-HG" media functions
     as "Memory Stick PRO".
(3): The cumulative number includes Memory Stick, Memory Stick Duo,
     Memory Stick PRO and Memory Stick PRO Duo media.
(4): This data does not guarantee that Memory Stick PRO-HG 32 GB
     media will be introduced to the market. Memory Stick PRO-HG
     product lineup is not yet fixed. Memory Stick PRO-HG recording
     capacity, transfer speed etc. will depend on specifications
     of compliant host devices.
(5): 8-bit parallel transfer specification.


About SanDisk Corporation

SanDisk is the original inventor INVENTOR. One who invents or finds out something.
     2. The patent laws of the United States authorize a patent to be issued to the original inventor; if the invention is suggested by another, he is not the inventor within the meaning of those laws; but in that
 of flash storage cards and is the worldeIUs largest supplier of flash data storage card products using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, CA and has operations worldwide, with more than half its sales outside the U.S.

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading personal broadband broadband

Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies).
 entertainment company in the world. Sony recorded consolidated annual sales of approximately $63 billion for the fiscal year ended March 31, 2006. Sony Global Web Site:

SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the U.S. and other countries. Memory Stick PRO Duo is a trademark of Sony Corporation. Other brand names mentioned herein are for identification purposes only and may be trademarks of their respective holder(s).
(a) 1 megabyte (MB) = 1 million bytes;
    1 gigabyte (GB) = 1 billion bytes
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 11, 2006
Words:818
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