SanDisk and Sony Announce SxS(TM) Memory Card Specification for Professional Camcorders.SxS([TM]) Offers High Capacity and High-Speed Data Transfer LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- SanDisk([R]) Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :SNDK) and Sony Corporation today announced that the two companies have agreed to a Memorandum of Understanding A Memorandum of Understanding (MoU) is a legal document describing a bilateral or multilateral agreement between parties. It expresses a convergence of will between the parties, indicating an intended common line of action and may not imply a legal commitment. (MOU (Minutes Of Usage) A metric used to compute billing and/or statistics for telephone calls or other network use. ) with the intention of developing the SxS([TM]) (S-by-S) memory card specification, with high-speed transfer technology compliant to the ExpressCard([TM]) industry standard. SxS([TM]) memory cards will leverage the technology strength of SanDisk and Sony, who have a long and successful history of co-developing and promoting flash memory products. With this high-performance and high-reliability memory card, both companies are targeting workflow The automatic routing of documents to the users responsible for working on them. Workflow is concerned with providing the information required to support each step of the business cycle. improvements for professional camcorders and non-linear video editing See nonlinear video editing. systems. The SxS([TM]) memory card specification uses flash memory and complies with the ExpressCard([TM]) industry standard, and the card connects directly to computer systems through the high-speed PCI-Express([TM]) bus. ExpressCard([TM]) has been rapidly adopted by PC manufacturers to replace the legacy PC Card([TM]) form factor, giving the SxS([TM]) memory cards broad support in post-production hardware. Sony will adopt this high-speed SxS([TM]) memory card specification in its "XDCAM EX([TM])" series professional camcorders. SxS([TM]) memory cards from SanDisk and Sony are expected to be available later in 2007. Benefits * High-speed data transfer of large video files. SxS([TM]) memory cards are the first native PCI Express A high-speed peripheral interconnect from Intel introduced in 2002. Note that although sometimes abbreviated "PCX," PCI Express is not the same as "PCI-X" (see PCI-SIG and PCI-X for comparison). As a result of the confusion, "PCI-E" or "PCIe" is the accepted abbreviation. ([TM]) solid-state storage media1. PCI Express([TM]) has a maximum data transfer speed of 2.5 gigabits per second, twice as fast as PC Card([TM])-based storage media. In addition, SanDisk and Sony have optimized the technology protocol for controlling communication between hardware and SxS([TM]) memory cards to enable high-speed transfer of large files, such as high-definition video This article is about high-definition video technology. For television systems, see High-definition television. For the tape format, see HDV. For compression and prerecorded media, see High-definition pre-recorded media and compression. , to PCs for non-linear video-editing. The target transfer speed of SxS([TM]) memory cards is 800 megabits per second (unit) megabits per second - (Mbps, Mb/s) Millions of bits per second. A unit of data rate. 1 Mb/s = 1,000,000 bits per second (not 1,048,576). E.g. Ethernet can carry 10 Mbps. 2. * Compact Size. The SxS([TM]) memory card specification uses ExpressCard([TM])/34 modules (width: 34mm, height: 5mm, length: 75mm), half the size of PC Cards([TM]). This enables the design of professional camcorders that are smaller and lighter, while still offering high storage capacities. "Sony and SanDisk share the goal of providing leadership in high-performance, high-capacity recording solutions for professional video," said Eli Harari, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of SanDisk. "I am proud of the close cooperation we have had with Sony over the years, and I look forward to the exciting new products that SxS([TM]) memory cards will enable." Yutaka Nakagawa, Executive Deputy President and Corporate Executive Officer of Sony Corporation, said: "Sony has successfully collaborated with SanDisk Corporation in promoting the Memory Stick formats. Significant milestones have been the Memory Stick PRO format in 2003, the Memory Stick Micro in 2005 and Memory Stick PRO-HG in 2006. I am delighted by today's joint announcement of this new technology, which expands our collaboration to a new area, the professional video market, offering great benefits to users in this field. With the introduction of this SxS([TM]) memory card, we will seek to expand its use throughout professional video applications to enable highly efficient workflow systems." About SanDisk Corporation SanDisk is the original inventor INVENTOR. One who invents or finds out something. 2. The patent laws of the United States authorize a patent to be issued to the original inventor; if the invention is suggested by another, he is not the inventor within the meaning of those laws; but in that of flash storage cards and is the world's largest supplier of flash data storage card products using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, CA and has operations worldwide, with more than half its sales outside the U.S. SanDisk Web Site: http://www.sandisk.com About Sony Corporation Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading personal broadband entertainment company in the world. Sony Global Web Site: http://www.sony.net/ 1 As of April 15, 2007, Source: SanDisk Corporation and Sony Corporation. 2 In the case of optimized compliant host devices. All trade names are either registered trademarks or trademarks of their respective holders. This press release contains certain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. , including expectations for new product introductions, specifications, applications, markets, pricing, customer acceptance and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for our products may grow more slowly than our expectations or there may be a slower adoption rate for these products in new markets that we are targeting, and the other risks detailed from time-to-time under the caption "Risk Factors" and elsewhere in Securities and Exchange Commission filings and reports, including, but not limited to, Form 6-K, Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. , Form 10-Q Form 10-Q See 10-Q. and Form 20-F. We do not intend to update the information contained in this press release. |
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