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SanDisk Launches Major Retail Expansion in India with Broad Line of Products and New Distributors; Ingram Micro And Rashi Peripherals Plan to Add More Than 14,000 Outlets for SanDisk Products in 2007.


DELHI, India -- SanDisk([R]) Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:SNDK) today announced distribution relationships with Ingram Micro Ingram Micro, Inc. NYSE: IM a Fortune 100 company founded in 1979 and based in Santa Ana, California. It is the world’s largest technology distributor and a leading technology sales, marketing and logistics company. , the world's largest wholesaler of technology goods, and Rashi Peripherals, one of India's largest IT distributors, to sell SanDisk products throughout the country. Plans are to start with 2,000 stores in the coming weeks and increase to 14,000-plus by the end of 2007, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 statements made today during a press conference at the Taj taj  
n.
A tall conical cap worn by Muslims as a headdress of distinction.



[Arabic t
 Mansingh Hotel in Delhi.

Although the mix will vary among retailers, SanDisk intends to launch a wide range of products - including MP3 players, mobile phone cards, USB flash drives See USB drive.  and high-performance digital imaging cards - throughout the country, concentrating initially on India's 12 largest cities. This means that consumers will have access to SanDisk's value-priced blue label memory cards as well as to its higher-performing Ultra II cards for photography and mobile phones and its high-capacity, high-speed Extreme III cards for professionals.

"We see great potential for growth in consumer electronics products, especially mobile phones, digital cameras and computer accessories," said Sanjay Mehrotra, president and chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of SanDisk. "India's emergence as a technology leader and its rising per-capita income are creating opportunities for us in these categories. And with our new distributors, Ingram Micro and Rashi Peripherals, we are creating a relationship with strong, well-established companies that we believe will showcase the SanDisk brand throughout India."

SanDisk has been building its presence in India with the opening of a flash memory design center in Bangalore earlier this year and, more recently, with the appointment of Manisha Sood, former general manager of digital capture and home printing for Kodak in India, as SanDisk country manager, sales and marketing.

"Our success developing memory card solutions with the leading global handset manufacturers, combined with India's large and growing base of mobile phone users who rely on their phones as their primary communication and multi-media device, makes our entry into India very well timed Adj. 1. well timed - done or happening at the appropriate or proper time; "a timely warning"; "with timely treatment the patient has a good chance of recovery"; "a seasonable time for discussion"; "the book's publication was well timed" ," said Greg Rhine, SanDisk's senior vice president of worldwide sales. "And while the retail channels are still largely defined by smaller shops, we are seeing the emergence of shopping malls and franchised storefronts that make it possible for us to reach even more customers as India's consumer market continues to expand."

Rhine said SanDisk envisions strong growth in sales of digital cameras, mobile phones with memory card slots, USB flash drives and MP3 digital audio players See digital music player, digital media hub and digital media server. . "Attractive prices in all flash-based products, combined with lower import duties, will attract more consumers," he added. "And so going digital is becoming affordable for the Indian market."

Both distributors have experience representing major international brands. Ingram Micro has 42 distribution centers in 28 Indian states, with more than 70 vendors serving 12,000 retail customers. Ingram Micro will distribute the full line of SanDisk flash memory cards, focusing on the digital photography and mobile phone markets.

Rashi Peripherals Pvt. Ltd. has 41 branch offices that cover 130 cities, with products going to over 1,500 retailers and resellers. Rashi plans to concentrate on the consumer electronics and computer IT channels, distributing SanDisk Sansa MP3 digital media players and Cruzer USB flash drives.

SanDisk is the original inventor of flash storage cards and is the world's largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, California Milpitas (IPA pronunciation: mɪlpitʌs; inhabitants are called 'Milpitans') is a city in Santa Clara County, California. It is located with San Jose to its south and Fremont to its north, at the eastern end of Highway 237 and generally between Interstate freeways 680 and , and has operations worldwide, with more than half its sales outside the U.S.

SanDisk's product and executive images can be downloaded from http://www.sandisk.com/corporate/media.asp

SanDisk's web site/home page address: http://www.sandisk.com

SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and other countries. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder (s).

This press release contains certain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
, including expectations for new product introductions, applications, sales growth, market acceptance, markets, and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for our products may grow more slowly than our expectations or there may be a slower adoption rate for these products in new markets that we are targeting, such as India, or our distributors may not perform as we expect and the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, under the caption "Risk Factors" and elsewhere in our Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and our Quarterly Reports on Form 10-Q Form 10-Q

See 10-Q.
. We do not intend to update the information contained in this press release.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 4, 2006
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