SanDisk Introduces Memory Stick Micro Product Line for Use with Sony Ericsson Mobile Phones.Launch of M2 2GBCapacity for Storing More Music, Photos and Video LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- SanDisk([R]) Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :SNDK) today introduced the Memory Stick Micro([TM]) (M2) product line - an ultra-thin, removable storage card for use with Sony Ericsson's latest generation of slim line, multimedia mobile phones like the Cyber-shot([TM]) and the Walkman([R]) series phones. The SanDisk M2 cards are available in 2-gigabyte (GB1) - the market's highest capacity M2, followed by the 1GB and 512-megabyte (MB2). The announcement was made today at the Consumer Electronics Show, where SanDisk is demonstrating products in South Hall 4, booth #36203 at the Las Vegas Convention Center The Las Vegas Convention Center is owned and operated by the Las Vegas Convention and Visitors Authority and is located in Clark County, Nevada. It is one of the largest Convention centers in the world. At the end of 2004, the center had 3. . SanDisk M2 memory cards are ideal for users requiring expandable storage for more music, videos and quality photos. "The M2 is the new memory card form-factor of choice for the latest Sony Ericsson For an arrangement of Sony Ericsson products, see list of Sony Ericsson products Sony Ericsson is a joint venture established in 2001 by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company Ericsson to make mobile phones. line of mobile phones delivering great music playback and advanced optics for photos and videos," said Jeff Kost, handset business vice-president at SanDisk. The M2 2GB holds up to 500 MP3 songs, 640 minutes of MPEG (Moving Pictures Experts Group) An ISO/ITU standard for compressing digital video. Pronounced "em-peg," it is the universal standard for digital terrestrial, cable and satellite TV, DVDs and digital video recorders (DVRs). 4 video or up to 4800 photos3. "SanDisk is responding to growing demand from users for more storage for their personal files to carry around in their phone." Kost said "Our high-capacity M2 cards provide more flexibility for users to keep their music with them and still have room for plenty of snapshots and even music videos or video-blogs." The M2 mobile cards are shipping in January to retailers worldwide, with the release in Japan scheduled later in the quarter. Suggested U.S. retail pricing: 2GB - $119.99, 1GB - $54.99, 512MB - $44.99. The SanDisk M2 card line is designed for use with M2 supported handsets and also includes an adapter for use with Memory Sick PRO Duo devices such as cameras and game modules. The SanDisk M2 will plug into the Sony Ericsson K610, K800, K790, M600/608, V630, W300, W710, W712, Z530, Z550, Z710, and Z712 mobile phones. When coupled with its PRO Duo adapter, the M2 is also compatible with the D750, K750, P910, P990, V800, W700, W800/810, W850, W900, and Z800. Memory Stick Micro was co-developed by SanDisk Corporation and Sony Corporation to meet the growing storage needs of highly compact, multimedia mobile phones. M2 is designed as an externally removable media In computer storage, removable media refers to storage media which can be removed from its reader device, conferring portability on the data it carries. A removable drive is a reader device for such media. with a controlled eject function and side notch to prevent it from accidentally falling out. Its edges are slotted lengthwise length·wise adv. & adj. Of, along, or in reference to the direction of the length; longitudinally. Adj. 1. lengthwise to allow for more slim-line designed connectors to reduce space in the host device. M2 operates at dual voltage - 1.8V for Sony Ericsson's new line of mobile phones and 3.3V for Memory Stick PRO Duo compatible products. M2 measures 0.59" (L) x 0.49" (W) x 0.05" (H), making it the second smallest flash memory media in the world, behind the microSD, which SanDisk pioneered. SanDisk is the original inventor of flash storage cards and is the world's largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, California Milpitas (IPA pronunciation: mɪlpitʌs; inhabitants are called 'Milpitans') is a city in Santa Clara County, California. It is located with San Jose to its south and Fremont to its north, at the eastern end of Highway 237 and generally between Interstate freeways 680 and , and has operations worldwide, with more than half of its sales outside the U.S. 1 1 gigabyte (GB) = 1 billion bytes 2 1 megabyte (MB) = 1 million bytes 3 Approximations based on 4-minute songs at 128 kbps MP3 (music), 1-minute clips at 384kbps (video), and compressed JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images on 2MP camera (photos). Actual numbers may vary. SanDisk's web site/home page address: http://www.sandisk.com SanDisk's product and executive images can be downloaded from http://www.sandisk.com/corporate/mediakit/ SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. microSD is a trademark. Memory Stick PRO Duo and Memory Stick micro are trademarks of Sony Corporation. All brand names mentioned herein are for identification purposes only and may be trademarks of their respective holder(s). This press release contains certain forward-looking statements, including expectations for new product introductions, specifications, applications, markets, pricing, customer acceptance and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for our products may grow more slowly than our expectations or there may be a slower adoption rate for these products in new markets that we are targeting, and the other risks detailed from time-to-time under the caption "Risk Factors" and elsewhere in our Securities and Exchange Commission filings and reports, including, but not limited to, Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and our quarterly reports on Form 10-Q Form 10-Q See 10-Q. . We do not intend to update the information contained in this press release. |
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