SanDisk Introduces Cruzer Titanium--World's Most Rugged USB Flash Storage Drive; Cruzer Titanium Has Style, Extraordinary Mechanical Strength And Great Speed.
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Business Editors/High-Tech Writers
2004 International CES
LAS VEGAS--(BUSINESS WIRE)--Jan. 8, 2004
SanDisk Corporation (NASDAQ:SNDK) today introduced Cruzer(TM) Titanium, a sleek, stylish and mechanically virtually indestructible(a), portable USB flash storage drive that can withstand harsh working environments and operating conditions and physically protect the valuable data of business and power users. Cruzer Titanium, a USB 2.0 hi-speed flash drive, is one of the fastest USB type 2.0 flash drives on the market with a write speed rating of 13 megabytes (MB) per second and a read speed of 15MB per second. Cruzer Titanium, along with an expanded portfolio of new Cruzer USB storage drives, was launched at a press conference at the Consumer Electronics Show where SanDisk is demonstrating products in Booth #23062, South Hall, Las Vegas Convention Center.
The new flash drive's titanium-coated metal casing is hardened to provide extra protection against the inevitable rough handling encountered in a typical workday. Cruzer Titanium will start shipping to stores this month and has a suggested retail price of $199.99 for the 512MB version. Higher capacities are planned for future introduction.
Eric Bone, SanDisk Cruzer retail product line marketing manager, said, "Cruzer Titanium is the flagship product in our USB drive line and, we believe it is the premier USB flash drive on the market today. This is easily the most durable and rugged USB flash storage device on the market with construction similar to that found in aircraft and medical instruments. Many other USB flash drives are made out of plastic, and consumers have found that some of these drives can break rather easily."
Bone also noted "the increased speed of Cruzer Titanium ties in perfectly with the need expressed by many consumers for more storage capacity in USB type 2.0 drives. Many USB drive owners, especially business people, carry numerous, large files on the devices and they need a high-speed drive to quickly and efficiently move their data. You get this high performance when you have a Cruzer Titanium and a PC or Mac that has hi-speed USB 2.0 connectivity."
Cruzer Titanium comes bundled with the CruzerLock software. CruzerLock is a file encryption product that safeguards user-selected files or data from being accessed by others in case the device is lost or stolen.
The small-size storage device has a clip that allows it to fit into a pocket as easily as an ink pen. Or it can be carried on a key chain or worn around the neck. Cruzer Titanium's thin, streamlined profile (3 inches long, 0.8inches wide, and 0.3inches thick) allows it to be plugged in without blocking adjacent USB ports. It is also backwards compatible with USB 1.1 systems. With its sleek, titanium-coated casing, a retractable USB connector and distinctive blue LED indicator, Cruzer
Titanium is poised to become the benchmark for style and sophistication in the USB flash drive market.
Cruzer Titanium is "plug and play" with PCs and the Macintosh due to USB Mass Storage Class (MSC) compliance when used with Windows XP, Windows 2000, Windows ME, Mac OS 10.1.2+ and Mac OS 9.2.1+. A driver can be downloaded for Windows 98SE support.
At the press conference, SanDisk also introduced Cruzer(TM) Micro and the Cruzer Micro MP3 Companion, which provides MP3 player functionality when connected with the Cruzer Micro USB flash drive. With a size roughly equivalent to half a stick of chewing gum, Cruzer Micro is one of the smallest USB drives on the market. In addition, the company expanded its Cruzer(TM) Mini family by introducing both 512MB and one gigabyte versions of the product.
SanDisk, the world's largest supplier of flash memory data storage card products, designs, manufactures and markets industry-standard, solid-state data, digital imaging and audio storage products using its patented, high density flash memory and controller technology. SanDisk is based in Sunnyvale, CA.
The matters discussed in this news release contain forward looking statements that are subject to certain risks and uncertainties as described under the caption, "Factors That May Affect Future Results" in the company's annual report on Form 10-K and quarterly reports on Form 10-Q, filed with the Securities and Exchange Commission. SanDisk cannot guarantee that it will succeed to manufacture competitively the Cruzer Titanium or that its sales of Cruzer Titanium will contribute materially to SanDisk's revenues or profits. The company assumes no obligation to update the information in this release.
(a) Cruzer Titanium is mechanically virtually indestructible under abnormal usage conditions as tested to SanDisk specifications by an independent laboratory. No other claims as to its ability to withstand other destructive forces or unusual environmental or other operating conditions including but not limited to, extreme temperatures, corrosive ambients, X -Rays or other radiation, etc, are made by this claim.
Images can be downloaded from www.sandisk.com/about/media.asp#photos SanDisk's web site/home page address: http://www.sandisk.com All trade names are either registered trademarks or trademarks of their respective holders.
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|Date:||Jan 8, 2004|
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