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SanDisk Introduces 2-Gigabyte microSD Mobile Phone Card Aimed at Growing Market for MP3 Music Phones; Fingernail-Size Memory Card Will Have Exclusive U.S. Rollout in Verizon Wireless Stores For Chocolate by LG Mobile Phone.


MILPITAS, Calif. -- SanDisk(R) Corporation (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:SNDK) today introduced a 2-gigabyte (GB)(1) microSD(TM) card -- the largest capacity of the world's smallest removable flash memory card -- to meet demand for a new generation of MP3 music phones, including the forthcoming Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers.  Chocolate by LG mobile phone.

Using the SanDisk microSD card, the Verizon Wireless phone can store up to 1,000 digital songs downloaded from the company's V CAST music service.(2) The card, which is sold with an adapter A device that allows one system to connect to and work with another. An adapter is often a simple circuit that converts one set of signals to another; however, the term often refers to devices which are more accurately called "controllers.  that enables it to fit into a standard-size SD(TM) slot of other devices, will debut in the U.S. exclusively at 1,900 Verizon Wireless stores for the next 60 days. Internationally, it will be sold by a variety of mobile retailers.

"Offering our customers removable SanDisk flash memory cards provides a great deal of flexibility in allowing people to manage their downloaded music, both on their personal computer and on their mobile phone," said Patrick Bucci, Verizon Wireless director of accessory products. "Apart from playing music, the Verizon Wireless Chocolate by LG mobile phone also can capture digital still and video images with its 1.3-megapixel camera/camcorder." Featuring a color screen, slider-style design and backlit An LCD screen that has its own light source from the back of the screen, making the background brighter and characters appear sharper.  red navigation, the phone is available today on the Verizon Wireless website (www.verizonwireless.com) and will be in Verizon Wireless stores on Aug. 7. The SanDisk 2GB microSD card will be sold by Verizon Wireless for $99.99.

"The need for higher-capacity microSD cards demonstrates that MP3 phones have come of age," said Jeff Kost, SanDisk vice president, handset business. "Clearly, many consumers are embracing the convergence of digital music and mobile communications because it allows them to carry just a single device. SanDisk's removable flash memory cards represent the most convenient way for people to store, transfer and play music on their handsets, so we are delighted to work with Verizon Wireless on this new product introduction."

The market for musically-based mobile phones is stepping along at a lively pace. Strategy Analytics, a global research company, estimates that more than one-fourth of all handsets sold in 2006 will play music, and by the end of next year that number is projected to be more than half of all units shipped. Also, for 2006, an estimated 270 million mobile phones -- about 29 percent of all new shipments -- will have memory card slots A socket for inserting a printed circuit board or a PC Card (CardBus card). See PC Card. , according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Chris Ambrosio, director of Wireless Device Strategies Service for the Boston-based research firm.

David Bullitt, SanDisk retail product marketing manager for mobile cards, said additional manufacturers will support the 2GB SanDisk microSD card with new models that will be introduced between now and the end of the year. SanDisk, he added, pioneered the development of mobile-specific flash memory cards and is the worldwide leader in the market. The microSD card was invented by SanDisk under the name of TransFlash(TM) but became a new standard last year when the form factor was adopted by the SD Card Association.

Apart from its retail line of mobile flash memory cards, SanDisk also announced the addition of a 2GB capacity to its OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  line of microSD cards, providing manufacturers with flash memory cards that range from 64 megabytes (MB) to 2GB. On the retail side, SanDisk offers capacities beginning at 256 MB. SanDisk's previous highest capacity was 1GB.

The microSD uses the latest advancements in flash memory technology to deliver the smallest memory card in the world. Measuring about one-fourth the size of a standard SD card, the fingernail-size microSD card provides high-performance and expanded memory See EMS, EMM and expanded storage.

(storage) expanded memory - Memory used through EMS. In systems based on Intel 80386 or later processor expanded memory is part of the extended memory that is mapped into the expanded memory page frame by the processor.
 capacity for mobile phones using SanDisk's TransFlash card slot or any new devices that are marked as microSD slots.

SanDisk is the original inventor INVENTOR. One who invents or finds out something.
     2. The patent laws of the United States authorize a patent to be issued to the original inventor; if the invention is suggested by another, he is not the inventor within the meaning of those laws; but in that
 of flash storage cards and is the world's largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, CA and has operations worldwide, with more than half its sales outside the U.S.

(1) 1 megabyte One million bytes, or more precisely 1,048,576 bytes. Also MB, Mbyte and M-byte. See mega and space/time.

(unit) megabyte - (MB, colloquially "meg") 2^20 = 1,048,576 bytes = 1024 kilobytes. 1024 megabytes are one gigabyte.
 (MB) equals 1 million bytes; 1 gigabyte (GB) equals 1 billion bytes.

(2) Assumes average 4 minute songs at 64 kbps.

SanDisk's product and executive images can be downloaded from

http://www.sandisk.com/corporate/media.asp

SanDisk's web site/home page address: http://www.sandisk.com

SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and other countries. TransFlash is a trademark of SanDisk Corporation. SD and microSD are trademarks. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder (s).

This press release contains certain forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
, including expectations for new product introductions, applications, markets, and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for our products may grow more slowly than our expectations or there may be a slower adoption rate for these products in new markets that we are targeting, and the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and our quarterly reports on Form 10-Q Form 10-Q

See 10-Q.
. We do not intend to update the information contained in this press release.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 31, 2006
Words:882
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