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SanDisk Introduces 2-Gigabyte Memory Stick PRO Duo Gaming Cards to Meet Needs of Sony PlayStation Portable Owners.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- SanDisk Also Begins Shipping Other Memory Stick PRO Duo Card Capacities to Consumer Electronics Retailers, Video/Games Stores and Discount Department Stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores.  

Responding to stronger-than-expected consumer demand for high-capacity flash memory cards that are needed for music and video-playing in Sony's fast-selling PlayStation Portable (PSP (PlayStation Portable) See PlayStation. ), SanDisk(R) Corporation (Nasdaq:SNDK) today introduced a 2-gigabyte (GB)(a) Memory Stick PRO Duo(TM) Gaming Card to provide PSP owners with plenty of removable storage for video clips, MP3 music tracks, digital still photos and game data. The announcement was made at Electronic Entertainment Expo (E3), where SanDisk is showing its gaming cards and accessories in Kentia Hall, Meeting Room 7008 of the Los Angeles Convention Center The Los Angeles Convention Center (abbreviated LACC) is a convention center in downtown Los Angeles. The LACC hosts annual events such as the Greater Los Angeles Auto Show, and was best known to video games fans as host to E3 until its cessation in 2006. .

SanDisk is working on increasing its production of new 1GB Memory Stick PRO Duo Gaming Cards, as well as other capacities, in an effort to meet demand from major electronics retailers, video game outlets and discount department stores in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Japan and elsewhere in Asia where the PSP has been introduced. Gaming cards will be available at numerous retailers including Best Buy, Circuit City, EB Games (Electronics Boutique Electronics Boutique is an international computer and video games retailer, established as an American company in 1977 by James Kim with a single, electronics-focused kiosk, located in a suburban Philadelphia mall in King of Prussia, Pennsylvania. ) and GameStop.

The 2GB card, which is expected to ship in July, will carry a suggested retail price of $349.99. Other capacities in the Memory Stick PRO Duo Gaming Card line range from $39.99 for 128 megabytes (MB)(a) to $139.99 for 1GB.

"We've had numerous calls from interested consumers and retailers asking about the availability of our highest-capacity Memory Stick PRO Duo cards, and we're working as quickly as possible to put inventory on retail shelves," said Greg Rhine, SanDisk's senior vice president of worldwide sales. "Since the PSP has limited on-board storage, it is generating strong demand for high-capacity flash memory cards for expanded memory See EMS, EMM and expanded storage.

(storage) expanded memory - Memory used through EMS. In systems based on Intel 80386 or later processor expanded memory is part of the extended memory that is mapped into the expanded memory page frame by the processor.
, and we expect this situation to continue as the popularity of the PSP spreads globally."

Christina Day, SanDisk's product marketing manager for the gaming card line, said early sell-through reports from retailers indicate that nearly 20 percent of all PSP buyers are also purchasing extra memory cards, but she expects that to reach 50 percent over time. Sony, which reported sales of 600,000 units in the U.S. in the first week of its introduction, recently announced that the heavy demand in Asia and the U.S. has caused the company to postpone its release in Europe until September Until September is a 1984 romantic drama set in France. It stars Karen Allen as an American tourist in Paris who falls in love with a married Frenchman (Thierry Lhermitte). External links .

SanDisk co-developed the Memory Stick PRO format with Sony. In January, SanDisk introduced the new gaming line of Memory Stick PRO Duo cards in semi-transparent neon colors.

While the PSP is aimed at the fast-growing handheld gaming device market, recent purchasers have learned that its numerous other features -- including playback of movies, music, digital still images, video clips and game data -- require large amounts of memory. The PSP uses a proprietary storage medium called Universal Media Disc (UMD (Universal Media Disc) The optical disc used in Sony's PlayStation Portable (PSP). Officially the ECMA-365 standard, a UMD is a read-only medium for games and movies. Video is encoded in H.264, and audio is encoded in ATRAC3plus. See PlayStation. ) for movies and games, but UMD discs are not recordable or writable.

SanDisk is the original inventor of flash storage cards and is the world's largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Sunnyvale, CA and has operations worldwide, with more than half its sales outside the U.S.

SanDisk's product and executive images can be downloaded from http://www.sandisk.com/about/media.asp#photos

SanDisk's web site/home page address: http://www.sandisk.com

(a) 1 MB = 1 million bytes; 1 GB = 1 billion bytes.

SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and other countries. Memory Stick PRO Duo is a trademark of Sony Corporation. GameStop is a registered trademark of GameStop, Inc. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s).

The matters discussed in this news release contain forward-looking statements that are subject to certain risks and uncertainties as described under the caption, "Factors That May Affect Future Results" in the company's annual report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and quarterly reports on Form 10-Q Form 10-Q

See 10-Q.
, filed with the Securities and Exchange Commission. The company cannot guarantee that demand for its high capacity flash memory cards will increase as expected. The company assumes no obligation to update the information in this release.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9JAPA
Date:May 18, 2005
Words:708
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