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SanDisk CompactFlash Memory Cards to be Included in New HP PhotoSmart C20 Digital Camera; One SanDisk 4MB CompactFlash Card Will be Included With Every HP PhotoSmart C20 Digital Camera Sold.


NEW ORLEANS--(BUSINESS WIRE)--Feb. 12, 1998--SanDisk Corp. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:SNDK) today announced that Hewlett-Packard Company will use rugged, reliable and economical CompactFlash(TM) (CF(TM)) memory cards provided by SanDisk as the removable digital film in the new HP PhotoSmart Hewlett-Packard's line of digital cameras and photo printers is called Photosmart. Digital cameras
The original HP digital camera was a CompactFlash-based model simply called the Photosmart. It was a VGA-resolution camera with a simple LCD.
 C20 digital camera, a full-featured, high-resolution (one megapixel) digital camera designed for home consumers.

A 4MB CompactFlash card will be included with the sale of every HP PhotoSmart C20 digital camera.

The new PhotoSmart C20 digital camera debuted today at the annual Photo Marketing Association (PMA PMA (papillary-marginal-attached),
n a system of epidemiologic scoring of periodontal disease devised by Schour and Massler in which the symbols denote the areas involved in gingival inflammation.

PMA Progressive muscular atrophy
) trade show in New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded .

In addition to having a specific slot designed to use CompactFlash cards, the PhotoSmart C20 digital camera features a color display on the rear panel which enables users to preview and review their photos. It also includes an integrated video connection which allows users to display captured images on their TVs. In addition, new easy-to-use HP PhotoSmart photo-finishing software provides a complete suite of advanced image-and print-management capabilities.

"The new HP PhotoSmart C20 digital camera is HP's first digital camera to include CompactFlash as its digital film," said Phil Hayes Phillip Maurice "Phil" Hayes (born in England, United Kingdom) is a British-American voice actor and comedian who has done much voice work. His best-known voice is playing the dim-witted robot chicken, Scratch, in the US television program Adventures of Sonic the Hedgehog. , marketing manager for HP's Home Imaging Division. "HP has selected SanDisk's CompactFlash memory card because it is very robust and provides an excellent choice for digital camera users who need rugged, flexible digital-film solutions."

Nelson Chan, vice president of marketing at SanDisk, said, "HP's decision to employ small-size CompactFlash cards in the new PhotoSmart C20 digital camera continues a strong industry trend by camera and computer manufacturers to design digital cameras using CompactFlash as the digital-film. This strategic move by HP reaffirms that SanDisk CompactFlash cards meet the requirements to provide rugged, reliable and higher capacity removable storage as the market of these megapixel digital cameras increases."

CompactFlash memory cards use the industry-standard ATA (1) (AT Attachment) The specification for IDE drives. See IDE.

(2) See analog telephone adapter.

ATA - Advanced Technology Attachment
 interface and are very economical because they can be reused to take millions of digital pictures. CompactFlash has set an industry standard for small removable data, image and audio storage. CF has built-in support by the major operating systems Operating systems can be categorized by technology, ownership, licensing, working state, usage, and by many other characteristics. In practice, many of these groupings may overlap. , which enables CF to be "plug-and-play." CF slots have been designed in various applications including digital cameras, HPCs, Palm PCs, Auto PCs, photo printers and digital audio recorders A digital audio recorder is a device or software for recording digital audio. Most modern computers are capable of this, and various free or low-cost programs have been easily available since the late 1990s. .

SanDisk CompactFlash memory cards are sold both under the brand names of leading camera manufacturers, such as HP, and under the SanDisk brand label. SanDisk CF cards are available in 2, 4, 6, 8, 10, 15, 20, 24, 30, 40 and 48MB capacities. SanDisk will be demonstrating various applications using CF cards including SanDisk's new ImageMate(TM) CompactFlash external drive at the PMA trade show (SanDisk booth F-170).

Chan added that, "In addition to providing flash technology such as CF cards to the digital imaging industry, SanDisk has recently introduced the ImageMate, a fast, low-cost and easy-to-use external CompactFlash drive. The ImageMate allows consumers to easily and quickly download images from a digital camera's CF card to a desktop PC. Once the images are copied to the PC, the end user can continue to use the CF card to capture images."

SanDisk Corporation, the world's largest supplier of flash data storage products, designs, manufactures and markets industry-standard, solid-state data, image and audio storage products using patented, high density flash memory and controller technology. SanDisk has strategic alliances with Seagate Technology (company) Seagate Technology - A major manufacturer of hard disk drives, founded in 1979 as "Shugart Technology" by Alan F. Shugart and Finis Conner. That name is on the original patents for the 5.25" hard disk drive. , Matsushita Electronic Corp., NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
 Corp. and LG Semicon. SanDisk is based in Sunnyvale, Calif.

The matters discussed in this news release contain forward looking statements that are subject to certain risks and uncertainties as described under the caption "Risk Factors" in the company's annual report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and the quarterly reports on Form 10-Q Form 10-Q

See 10-Q.
, filed with the Securities and Exchange Commission. The company assumes no obligation to update the information in this release. -0-

SanDisk's web site/home page address: http://www.sandisk.com.

CompactFlash, CF and ImageMate are trademarks of SanDisk Corporation.

Information about HP and its products can be found on the World Wide Web at http://www.hp.com.

CONTACT: SanDisk Corp.

Bob Goligoski, 408/542-0463

Nelson Chan, 408/542-0456
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 12, 1998
Words:666
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