SanDisk's TrustedFlash Chosen By i-mode Alliance to Secure Premium Content on Flash Memory Cards for Mobile Phones.Network Operators Worldwide Will Use Technology to Provide Entertainment to Customers Using i-mode Mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. Services Developed by NTT DoCoMo (NTT Mobile Communications Network, Inc., Japan) Founded in 1991, NTT DoCoMo is a spinoff of Japan's NTT (Nippon Telegraph and Telephone Corporation) which provides wireless services, including cellular, paging, satellite and maritime and in-flight telephone services. BARCELONA, Spain -- SanDisk([R]) Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :SNDK) today announced that the i-mode([TM]) Alliance, which consists of 18 mobile network providers around the globe1, has selected SanDisk's TrustedFlash([TM]) technology as the preferred solution for securely pre-loading and downloading premium content on removable flash memory cards in mobile phones that use i-mode([TM]) mobile Internet services outside of Japan. The announcement was made at 3GSM (Global System for Mobile Communications) A digital cellular phone technology based on TDMA that is the predominant system in Europe, but also used worldwide. Developed in the 1980s, GSM was first deployed in seven European countries in 1992. World Congress, where SanDisk is exhibiting its mobile products in Hall 7, Booth 7C62 and Hall 8, Booth 8C74 at Spain's Fira de Barcelona exhibition grounds. SanDisk's TrustedFlash currently is available on SanDisk microSD([TM]) flash memory cards that fit into slots on i-mode enabled handsets. TrustedFlash secures premium content to the card itself so that consumers can easily move their purchased entertainment - such as music and movies - to another i-mode phone simply by transferring the card. This allows users to store more of their premium and personal content as well as upgrade to new enabled mobile phones without abandoning their files. More than 53 million people across the globe subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; i-mode services, which are currently available in 16 countries/regions of Asia-Pacific and Europe: Australia, Belgium, Bulgaria, France, Germany, Greece, Ireland, Israel, Italy, Japan, the Netherlands, Russia, Singapore, Spain, Taiwan and the UK. Now available to all i-mode Alliance members outside of Japan, TrustedFlash is launching initially in Europe. The first company to incorporate TrustedFlash into its network is French i-mode operator Bouygues Telecom, which started offering SanDisk TrustedFlash cards to its customers late last year. "The TrustedFlash card is one of the key elements of the i-mode Alliance strategy toward the mass adoption of its multimedia services," said Takeshi Natsuno, NTT NTT Nippon Telegraph and Telephone Corporation NTT New Technology Telescope NTT National Technology Transfer, Inc NTT Name That Tune (TV game show) NTT National Tree Trust NTT Number Theoretic Transform DoCoMo's senior vice president responsible for the i-mode Alliance. "It brings more value to end-users, enabling them to carry content everywhere allowed while protecting the assets of the service providers and providing the maximum flexibility for the mobile operator. TrustedFlash is an important marketing tool to increase revenue from the i-mode services and the operator stores," he added. "With TrustedFlash now used by the i-mode Alliance, we expect this technology to quickly become a standard," said Yoram Cedar cedar, common name for a number of trees, mostly coniferous evergreens. The true cedars belong to the small genus Cedrus of the family Pinaceae (pine family). , SanDisk's executive vice president of mobile handset business and corporate engineering. "And we believe that mobile phone manufacturers will leverage SanDisk's TrustedFlash card to create more value for end users and to accelerate the adoption of mobile content services," he added. TrustedFlash cards also come with advanced mechanisms targeted to increase online revenue for a network operator. When activated by the handset, a menu from the card helps users navigate to premium content or to various online services. Also, content that is preloaded on a SanDisk TrustedFlash enabled card can take a user to the online associated service. TrustedFlash memory cards for i-mode phones will be sold through mobile phone and electronics stores in the countries where the service is available, and will be offered initially on SanDisk microSD cards. SanDisk is the original inventor INVENTOR. One who invents or finds out something. 2. The patent laws of the United States authorize a patent to be issued to the original inventor; if the invention is suggested by another, he is not the inventor within the meaning of those laws; but in that of flash storage cards and is the world's largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, California Milpitas (IPA pronunciation: mɪlpitʌs; inhabitants are called 'Milpitans') is a city in Santa Clara County, California. It is located with San Jose to its south and Fremont to its north, at the eastern end of Highway 237 and generally between Interstate freeways 680 and and has operations worldwide, with more than half its sales outside the U.S. 1 i-mode is available to roaming The ability to use a communications device such as a cellphone or PDA and be able to move from one cell or access point to another without losing the connection. users in the USA but is not provided by any mobile operator in the USA SanDisk's web site/home page address: http://www.sandisk.com SanDisk's product and executive images can be downloaded from http://www.sandisk.com/corporate/mediakit/ SanDisk and the SanDisk logo are trademarks of SanDisk Corporation, registered in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and other countries. TrustedFlash is a trademark of SanDisk Corporation. SD and microSD are trademarks. i-mode is a trademark or registered trademark of NTT DoCoMo, Inc. in Japan and other countries. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s). This press release contains certain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. , including expectations for new product introductions, applications, markets, and customers that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: market demand for our products may grow more slowly than our expectations or there may be a slower adoption rate for these products in new markets that we are targeting, no security technology can be guaranteed to be 100% secure, TrustedFlash technology may not be adopted as a standard and the other risks detailed from time-to-time in our Securities and Exchange Commission filings and reports, including, but not limited to, Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and our quarterly reports on Form 10-Q Form 10-Q See 10-Q. . We do not intend to update the information contained in this press release. |
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