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San Francisco Receives a Whole New Way of Giving.


Excitations Offers Wide Range of Intriguing Experiences as Unique Gifts

FAIRFAX, Va. -- Whether feeding the inner adrenaline junky with whitewater rafting, catching Napa Valley's many vineyards via bicycle or giving the gift of discovery at one of the Bay Area's premiere museumsCoSan Franciscans now have far more exhilarating possibilities than the usual standby gifts to choose fromCothanks to the launch today of Excitations. Excitations, an experiential gift-giving company, is quickly making the days of last minute scrambling to find the perfect gift a thing of the past.

Excitations offers gift buyers of every age an easy way to give friends, family and business associates the experience they've always wanted - whether it's a, a sunset sail on the Bay or learning to blacksmith.

"Many people have all the material things they want, but they long for great experiences," says Excitations' CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Ian Landy. "Physical objects are soon forgotten, but the memory of receiving a unique experience can last a lifetime. In fact, experiential giving is a trend that is hardily entrenched en·trench   also in·trench
v. en·trenched, en·trench·ing, en·trench·es

v.tr.
1. To provide with a trench, especially for the purpose of fortifying or defending.

2.
 in Europe and finally getting some traction in the U.S."

A successful Silicon Valley entrepreneur, Landy sold the high-tech firm he co-founded, Lightspeed International, for $194 million in 1998. He and his business partner Kim AuBuchon, a colleague from Lightspeed, started Excitations to address what they see as a significant opportunity in the growing experiential gift market.

Americans spend approximately $253 billion a year on gifts, with the average adult spending almost $2,000 a yearCo 40 percent of it during the holiday season. Experiential gift-giving is considered by leading market analysts to be the "next big thing." In fact, 22 percent of 2005 holiday shoppers opted to give gifts of experience rather than material items, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Unity Marketing Research.

Excitations has grown leaps and bounds in Washington, D.C., New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, Chicago and Philadelphia since its original launch in 2005. The company offers a variety of categories and a wide range of price points, some starting for as little as $50. Something can be found to compliment any personality - including children. Experiences are the answer to finding that perfect giftCoeach one set to thrill, rejuvenate re·ju·ve·nate  
tr.v. re·ju·ve·nat·ed, re·ju·ve·nat·ing, re·ju·ve·nates
1. To restore to youthful vigor or appearance; make young again.

2.
 and enjoy such as:

* Exclusive - Wine and dine Verb 1. wine and dine - eat sumptuously; "we wined and dined in Paris"
feast, banquet, junket - partake in a feast or banquet

2. wine and dine - provide with food and drink, usually lavishly
 on Napa Valley vineyard terrace; romantic getaway at renowned resort and spa; private tours of museums and special zoo encounters, like feeding a giraffe giraffe, African ruminant mammal, Giraffa camelopardalis, living in open savanna S of the Sahara. The tallest of animals, giraffes browse in treetops at heights inaccessible to other leaf-eaters. A male may be 18 ft (5.5 m) from hoof to crown.  

* Extreme - Go to rodeo school; be a pilot of a fighter jet; or dive with the sharks

* Exhilarating - Take vintage biplane biplane, aircraft, typically of early design, having two sets of wings fixed at different levels, especially in a vertical stack with the fuselage included between them. See airplane.  tour over Golden Gate Bridge Golden Gate Bridge, across the Golden Gate from San Francisco to Marin Co., W Calif.; built 1933–37. Its overall length is 9,266 ft (2,824 m); its main span across the strait, 4,200 ft (1,280 m), is one of the longest bridges in the world. Joseph B. ; soar solo on a hang glider; or learn to mountain bike

* Exciting - Private snowboarding; discover a new craft; take a culinary walking tour; or kayak on the Bay

* Extravagant - Crush your own grapes and create custom wine; or sleep in a tent in the Sonoma Serengeti while enjoying a safari

Consumers can purchase a specific experience or opt for The Circle Gift Packages, which allow the recipient to choose from a variety of diverse experiences. To provide consumers piece of mind, all of Excitations' partners are carefully vetted and are considered the best in their fields. In addition, the experiences are conveniently available in a wide range of locations throughout the greater San Francisco Bay Area “Bay Area” redirects here. For other uses, see Bay Area (disambiguation).

The San Francisco Bay Area, colloquially known as the Bay Area or The Bay
.

No matter the price, all gift experiences come packaged in beautiful, handcrafted hand·craft  
n.
Variant of handicraft.

tr.v. hand·craft·ed, hand·craft·ing, hand·crafts
To fashion or make by hand.



hand·craft
, keepsake boxes that can be cherished right along with the memories of the experience itself.

The company offers its services online at www.excitations.com.

About Excitations

Founded in 2004, Excitations mission is to launch in Washington, D.C.-area gift buyers an easy and simple way, through e-commerce and retail, to give innovative and exciting life experiences as giftsCoallowing them to give memorable, unique experiences as presents to their friends, family and business associates. The company is headquartered in Northern, Va. For more information, please go to www.excitations.com.
COPYRIGHT 2006 Business Wire
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 28, 2006
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