San Diego Peer Recognition: Health Care Communicators Honors its ``Finest'' at Annual Awards Gala.Business, Health, Entertainment and Assignment Editors SAN DIEGO--(BUSINESS WIRE)--Feb. 24, 2004 Health Care Communicators of San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. (HCC HCC Hepatocellular Carcinoma (liver cancer) HCC Hertfordshire County Council (administrative region of south eastern England UK) HCC Harford Community College (Maryland) ) once again honored the best in health care public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , marketing and advertising during its annual Finest Awards celebration, presenting 62 awards in 38 categories. Approximately 150 local communications professionals attended this year's event -- presented by AMN Amn abbr. airman Healthcare Inc. in San Diego -- Feb. 5 at The Prado restaurant in Balboa Park Balboa Park is the name of several municipal parks, including the following:
"The Finest honors the very best work done in the field of healthcare communications in the previous year," explained incoming HCC Co-President Katherine Curriden. "The event showcases HCC talents and enables members to share their work with the entire San Diego healthcare community." Local hospital systems Sharp HealthCare Sharp HealthCare is a not-for-profit integrated regional health care delivery system located in San Diego. Sharp includes four acute care hospitals, three specialty hospitals, three affiliated medical groups and a health plan. and Scripps Health Scripps Health is a not-for-profit, community-based health care delivery network in San Diego, California, that includes four acute-care hospitals on five campuses, more than 2,300 affiliated physicians, an extensive ambulatory care network, home health care and associated support led the field with 20 and 16 awards each, respectively, followed by marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales firm Red Lizard Creative with 10 awards, AMN Healthcare with six and marketing firm Alternative Strategies with five. All are based in San Diego. "This year was the best ever," said HCC Co-president Carol Burke. "We even exceeded our own expectations." "This year's Finest entries set another record in terms of quantity and quality," added HCC Finest Chair Lynne Fruehling. "They were truly terrific. We are very grateful to our generous sponsors, as well as our colleagues in Iowa who independently scored all entries." Curriden is principal of Curriden Marketing & Media Coaching in Cardiff; Burke, director of Internet marketing See Internet advertising. & communications at AMN Healthcare; Fruehling, president of Red Lizard Creative in San Diego. And this year's "Finest" are ... Advertising -- Multi-media Campaign Gold: Marg Stark at Scripps Mercy Hospital Mercy Hospital or Mercy Medical Center could refer to the following hospitals in:
Silver: Lorraine Iron Cloud at Sharp Mission Park Medical Centers ... "Same-Day/Next-Day Appointments." Advertising -- Print: Single-page Ad/Single entry Gold: Lynne Fruehling at Red Lizard Creative for Scripps Polster Breast Care Center ... "Scripps Polster Breast Care Center San Diego Magazine Ad." Silver: Marg Stark at Scripps Mercy Hospital -- with Red Lizard Creative ... "Tops in Senior Care." Advertising -- Print: Single-page Ad/Series Gold: Lynne Fruehling at Red Lizard Creative for Scripps Memorial Hospital Encinitas ... "Scripps Encinitas Ortho Series." Silver: Donovan Edwards at Alternative Strategies for Dr. Carol Hollan. Advertising -- Print: Unique Ad/Any color, size Gold: Lynne Fruehling at Red Lizard Creative for Scripps Health ..."Open Enrollment Newspaper Inserts." Silver: Janet Gennoe at Rich Badami & Associates for Sharp HealthCare ... "Sharp Memorial Outpatient Pavilion Grand Opening San Diego Union-Tribune Special Supplement." Advertising -- Print: Less Than Full Page/Single or series Silver: Nancy Goglin at Sharp Grossmont Hospital ... "Sharp Grossmont Hospital Cancer Center." Advertising -- Single TV Spot Gold: Marg Stark at Scripps Mercy Hospital--with Red Lizard Creative and The Dakota Group Da`ko´ta group` 1. (Geol.) A subdivision at the base of the cretaceous formation in Western North America; - so named from the region where the strata were first studied. ... "Heart Care Experts in Your Neighborhood." Silver: Lynne Fruehling at Red Lizard Creative with the Dakota Group, for Scripps Memorial Hospital La Jolla La Jolla (lə hoi`yə), on the Pacific Ocean, S Calif., an uninc. district within the confines of San Diego; founded 1869. The beautiful ocean beaches, in particular La Jolla shores and Black's Beach, and sea-washed caves attract visitors and ... "Advanced Technology. Extraordinary Care. " Advertising -- TV Series Gold: Rich Badami & Associates for Sharp HealthCare ... "Fall 2003 Open Enrollment Campaign." Advertising -- Direct Mail/Direct Response Gold: Marketing & Communications Dept. of San Diego Hospice & Palliative Care palliative care (paˑ·lē·ā·tiv kerˑ), n an approach to health care that is concerned primarily with attending to physical and emotional comfort rather ... "Memorial Wreath." Silver: Monica Wiley at American Specialty Health ... "Provider Recruitment Brochures." Advertising -- Outdoor Silver: Marg Stark with Red Lizard Creative for Scripps Mercy Hospital ... "Heart Care Experts in Your Neighborhood." Public Relations -- Overall Campaign Gold: Chris Hilliard at Nuffer, Smith, Tucker--for the San Diego County Medical Society ... ""Is There A Doctor In The House?" Silver: Nancy Goglin at Sharp HealthCare ... "Sharp Grossmont Hospital Cancer Center." Public Relations -- Media Relations Campaign Gold: Kathy W. Sweeney at Mentus for Eunoe, Inc. ... "Clinical Trial Patient Recruitment." Silver: Monica Montano at Scripps Memorial Hospital Chula Vista Chula Vista (ch  `lə), city (1990 pop. 135,163), San Diego co., S Calif., on San Diego Bay; inc. 1911. ... "The FemCap." Public Relations -- Press Kits Gold: Gustavo Friederichsen at Sharp HealthCare Foundation ... "Transforming HealthCare in San Diego - Press Kit." Silver: Jamee Lynn Smith at Sharp HealthCare ... "2 Fast 2 Furious 2 Fatal Press Materials." Public Relations -- Community Relations 1. The relationship between military and civilian communities. 2. Those public affairs programs that address issues of interest to the general public, business, academia, veterans, Service organizations, military-related associations, and other non-news media entities. Campaign Gold: Laura Hernandez Ramirez at Sharp HealthCare ... "'Tu Salud' Televisa Campaign." Silver: Bill Trumpfheller at Nuffer, Smith, Tucker for Senior Community Centers ... "Helping Seniors Survive." Public Relations -- Internal Communications  This article's grammar usage needs improvement. Please edit this article in accordance with Wikipedia's . Campaign Gold: Mike Godfrey at Dave Meyer Design for Scripps Health ... "Scripps Health Employee Referral Program." Silver: Jeanne Nilsen Hughes at Sharp Grossmont Hospital ... "Night in the Tropics." Public Relations -- Public Service/Advocacy Gold: Donovan Edwards at Alternative Strategies for MADD MADD Mothers Against Drunk Drivers Public health An organization that advocates stricter legislation against DUI and underage drinking, and provides support services for victims of DUI collisions. See DUI. . Writing -- News Release/Pitch Letter Gold: Jeanne Nilsen Hughes at Sharp Grossmont Hospital ... "Sharp Grossmont Hospital Hyperbaric Medicine." Silver: Donovan Edwards at Alternative Strategies for Carolle Jean-Murat, MD, FACOG FACOG Fellow of the American College of Obstetricians and Gynecologists. FACOG abbr. Fellow of the American College of Obstetricians and Gynecologists -- Dr. Carolle's Wellness Center for Midlife Women. Writing -- Op-Ed/Editorial Gold: Donovan Edwards at Alternative Strategies for Carolle Jean-Murat, MD, FACOG -- Dr. Carolle's Wellness Center for Midlife Women. Silver: Jim McBride at McBride Communications ... "Brain Injury Survivors and Families Struggle to Recover." Writing -- Feature Article Gold: Kristin E. Rothwell at NurseZone.com for AMN Healthcare ... "Workplace Violence: Nurses, Hospitals. Take Proactive Security Measures." Silver: Robert Scally This article or section may contain original research or unverified claims. Please help Wikipedia by adding references. See the for details. This article has been tagged since September 2007. at NurseZone.com for AMN Healthcare ... "Workplace Safety Series: Living with Latex Allergies." Publications -- Newsletter Gold: Patty Knighton at Scripps Health with Red Lizard Creative ... "Scripps Wellness Calendar." Publications -- Newsletter, 3-color or more Gold: Carol Burke at AMN Healthcare ... "HealthCare Briefings (www.healthcarebriefings.com)." Silver: Brad Stone at Strategic Creative Solutions for Palomar Pomerado Health ... "Palomar Pomerado Health News and Services." Publications -- Magazine Gold: Carol Burke at AMN Healthcare ... "NurseZone." Publications -- Special Gold: Healthyroads, Inc. ... "Weight Management Premium Module." Silver: Sandy Liarakos at Sharp HealthCare ... "Sharp Women's Health Women's Health Definition Women's health is the effect of gender on disease and health that encompasses a broad range of biological and psychosocial issues. Symposium-Ageless Living Workbook." Publications -- E-zines/Internet Newsletter Gold: Jeff Keller at American Specialty Health ... "Ash News Flash." Collateral -- Collateral/Design Gold: Debby Clark at American Specialty Health for Health Net of Oregon ... "Health Net of Oregon Brochure." Collateral -- Point of Purchase Silver: Susan Sturgeon sturgeon, primitive fish of the northern regions of Europe, Asia, and North America. Unlike evolutionarily advanced fishes, it has a fine-grained hide, with very reduced scalation, a mostly cartilaginous skeleton, upturned tail fins, and a mouth set well back on the at AMN Healthcare ... "American Mobile Healthcare Out-packet." Collateral -- Brochures/3+Colors Gold: Lynne Fruehling at Red Lizard Creative for Scripps Health ... "Scripps La Jolla Imaging Center Collateral." Silver: Nancy Goglin at Sharp HealthCare ... "Sharp HospiceCare -- Hospice Month." Exhibit Gold: Tom Gutman at AMN Healthcare ... "Nursing On the Net Tradeshow Booth." Silver: Shayne Salvatore at American Specialty Health ... "American Specialty Health Exhibit." Design -- Brand Identity/Logo Creation Gold: Lynne Fruehling at Red Lizard Creative for Scripps Polster Breast Care Center ... "Breastival Logo/Identity: "Check 'em Out" Silver: Brad Stone at Strategic Creative Solutions for Riverside Community Health Foundation ... "Riverside Community Health Foundation Logo and Brand Identity." Silver: Tom Gutman at AMN Healthcare, Inc. for TheraTech Staffing. Research Gold: Rich Badami & Associates for Sharp HealthCare ... "Fall 2002 Open Enrollment Campaign Focus Groups." Silver: Jamie Loosbrock at Sharp HealthCare ... "Sharp HealthCare Website Redesign -- Qualitative Research Qualitative research Traditional analysis of firm-specific prospects for future earnings. It may be based on data collected by the analysts, there is no formal quantitative framework used to generate projections. ." Audio/Visual Program -- Internal Gold: Gustavo Friederichsen at Sharp HealthCare ... "Spirit of Caring Video 2003." Audio/Visual Program -- External Gold: Kathleen Swain at Optivus Technology for Optivus Technology, Marketing DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. Audio/Visual Program -- Interactive CD ROM Gold: Bill Littlejohn at Sharp HealthCare Foundation ... "Transforming HealthCare in San Diego CD Multimedia Presentation." Special Event -- Single Day Gold: Sandy Liarakos at Sharp HealthCare ... "Sharp Women's Health Symposium-Sharp's Passport to Ageless Living." Silver: Donovan Edwards at Alternative Strategies ... "A New You Expo." Special Event -- Multiple Day Gold: Janet Gennoe at Sharp Metropolitan Medical Campus ... "Sharp Memorial Outpatient Pavilion Grand Opening Events." Web Site -- Redesign Gold: Web Team at Sharp HealthCare ... "www.sharp.com and www.es.sharp.com." Silver: Monique Inglese at Scripps Clinic ... "Web Sites Redesign." Web Site -- New Gold: Michele Bedard at PINT for Idec .... "Zevalin Ibritumomab tiuxetan ibritumomab tiuxetan Warning - Hazardous drug! Zevalin Pharmacologic class: Monoclonal antibody Therapeutic class: Antineoplastic Pregnancy risk category D Investigators' Site" Web Site -- New Function/Feature Gold: Sharyn Rosenbaum at Scripps HealthCare ... " Scripps Web Site Enhancements." Web Site -- Intranet Silver: Jamee Lynn Smith at Sharp HealthCare ... "Internal News Updates." Off The Wall Gold: Marg Stark at Scripps Mercy Hospital ... "Great Medicine, Abundant Kindness" T-Shirt." Silver: Marketing & Communications Dept. at San Diego Hospice & Palliative Care ... "Palliative Care Sticker." SPONSORS PRESENTING SPONSOR -- AMN Healthcare, Inc. (Del Mar) (http://www.amnhealthcare.com) PLATINUM -- ExactTarget (local office in Encinitas) (http://www.exacttarget.com) -- PINT (http://www.pint.com) -- Red Lizard Creative (http://www.redlizardcreative.com/HTML/home_noflash.html) SILVER -- Coffey Communications, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control (Walla Walla, Wash.) (http://www.coffeycomm.com) -- Corporate Basket (Oceanside) (http://www.thecorporatebasket.com) -- Neyenesch Printers (http://www.neyenesch.com) -- Palomar Pomerado Health (http://www.pph.org) BRONZE -- American Specialty Health Networks (http://www.ashplans.com) -- Business Wire (http://www.businesswire.com) -- Eye/Comm, Inc. (http://www.eyecomm.org) -- San Diego Union-Tribune (http://www.uniontrib.com) -- ScrippsHealth (http://www.scrippshealth.org) -- Sharp Healthcare (http://www.sharp.com) -- Tri-City Medical Center (Oceanside) (http://www.tri-citymed.com) *All in San Diego unless otherwise noted. About HCC: Formed in 1977 -- and affiliated with the American Hospital Association's Society for Healthcare Strategy and Market Development (http://www.stratsociety.org) -- HCC is a nonprofit organization Nonprofit Organization An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well. Notes: Examples of non-profit organizations are charities, hospitals and schools. that helps healthcare communicators fine-tune professional skills and keep pace with industry changes. It is the only such organization of its kind in San Diego County. Members represent a broad spectrum of the healthcare industry, including hospitals and health systems, health plans, medical groups, long- term care and skilled nursing facilities skilled nursing facility n. Abbr. SNF An establishment that houses chronically ill, usually elderly patients, and provides long-term nursing care, rehabilitation, and other services. , nonprofit organizations, entrepreneurs and agencies specializing in healthcare. Other members specialize in health IT, biotech, medical device and pharmaceutical communications. On the Net: HCC site: http://www.hccsd.org. |
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