Samuel Adams(R) LongShot(R) Mix Six-Pack Hits Shelves Featuring Winners of 2006 American Homebrew Contest.

Samuel Adams Announces 2007 Homebrew Contest Call for Entries

BOSTON -- The three winning brews from the 2006 Samuel Adams([R]) American Homebrew Contest([TM]) are available nationally in the Samuel Adams([R])LongShot([R]) mix six-pack beginning in February 2007. The homebrews, which include an Old Ale by Don Oliver of California and a Dortmunder Export brewed by Bruce Stott from Massachusetts, were chosen from more than 1,500 consumer entries. Rounding out the variety pack is a Boysenberry Wheat, submitted by Samuel Adams employee winner Ken Smith from Colorado. The brewers at Samuel Adams worked closely with the winners to ensure that the final beers stayed true to their original homebrewed recipe.

"It was tough choosing the winners, but our panel of judges decided that the Old Ale and the Dortmunder Export stood apart from the rest in taste and adherence to style guidelines. As for Ken's Boysenberry Wheat, it is also truly exceptional," said Samuel Adamsfounder and brewer, Jim Koch. "I'll never forget the feeling I had when Samuel Adams Boston Lager was first sold on shelves nationwide, and I'm excited to share that experience with all three winners."

INCLUDED IN THE LONGSHOT PACK

Aspiring brewer and pub owner Don Oliver of California submitted an Old Ale, an unusual type of beer that can be aged and has a significant alcohol strength that usually tilts toward a sweeter, maltier balance. A mix of American, German, and Belgian malts, gives this full-bodied brew a malty aroma and taste, without overpowering the balance or bitterness. This well-balanced brew has some residual sweetness in the finish.

Bruce Stott, of Massachusetts, entered a Dortmunder Export. This style's hallmark is balance. It has the malt profile of a Helles and the hop character of a Pilsner, and is slightly stronger than both. Bruce's original Dortmunder Export recipe caught the attention of the judges for its balance of bitterness and malt definition. He used a simple recipe consisting of just one malt, hops, yeast, and water. This created a pale-gold lager with a blend of Pilsner maltiness and a mild hops aroma.

Not only are Samuel Adams employees knowledgeable about full-flavored craft beer, they've actually experienced brewing for themselves. Samuel Adams' annual company-wide homebrew competition encourages participants to experiment in the homebrewing process.

Employee winner Ken Smith of Colorado submitted a Boysenberry Wheat beer. Typical wheat beers have a light to moderate grain flavor, moderate malt sweetness, and low to moderate hop bitterness. Ken's twist on this style offers a refreshing, light taste, cereal crispness, and a subtle banana flavor with delicate traces of boysenberry. A national sales training manager, Ken has been with Samuel Adams for 11 years and started homebrewing when the company-wide homebrew competition began in 2001.

2007 AMERICAN HOMEBREW CONTEST

New and past contestants have another shot at homebrewing fame by entering the 2007 Samuel Adams([R]) American Homebrew Contest([TM]). Interested beer enthusiasts can check online at www.SamuelAdams.com beginning in February for contest rules, regulations and information on purchasing a homebrewing kit. In addition, they can download Jim Koch's video, "The Art of Homebrewing" offering his personal tips on making a successful homebrew. Entries must be received between April 15 and May 1, 2007 and the winners will be announced in October at the 2007 Great American Beer Festival.

The Samuel Adams([R]) American Homebrew Contest([TM]) continues the tradition first established with the 1996 and 1997 Samuel Adams American Homebrew Contests and is a natural link to the company's roots. Jim Koch began as a homebrewer, creating the first batch of Samuel Adams Boston Lager([R]) in his kitchen. Koch is a recognized pioneer of the U.S. craft brewing revival and knows personally the challenges and rewards of making a quality homebrew.

The Samuel Adams([R]) LongShot([R])mix six-pack is available nationwide in select retail stores beginning in February 2007 for a suggested retail price of $6.99-$7.99. The mix-pack will include two bottles of each of the two winning consumers' beer from the 2006 Samuel Adams([R]) American Homebrew Contest[TM] and two bottles of the winning Samuel Adams employee homebrew.

THE BOSTON BEER COMPANY BACKGROUND:

The Boston Beer Company is America's leading brewer of handcrafted, full-flavored beer. Founder and brewer Jim Koch brews Samuel Adams([R]) beers using the time-honored, traditional four-vessel brewing process and the world's finest, all-natural ingredients. With over 21 distinctive, award-winning styles of beer, Samuel Adams offers discerning beer drinkers a variety of brews. The brewery has won more awards in international beer-tasting competitions in the last five years than any other brewery in the world. Samuel Adams is an independent brewery and has half a percent of the domestic beer market. Forbes magazine named The Boston Beer Company to its annual list of America's 200 Best Small Companies in 2006. The company's flagship brand, Samuel Adams Boston Lager([R]), is brewed using the same recipe and processes that Jim Koch's great-great grandfather used in the mid-1800s. The result is a beer renowned by drinkers for its full flavor, balance, complexity, and consistent quality. For more information, visit www.samueladams.com.