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Samsung to Introduce Industry's Highest-Density and Highest-Performing MMC Cards for Portable Applications.


SEOUL, South Korea -- Samsung Electronics Samsung Electronics (SEC, Hangul:삼성전자; KSE: 005930, KSE: 005935, LSE: SMSN, LSE: SMSD) is a South Korean multinational corporation and the world's largest and leading electronics and information technology company.  Co., Ltd., the world leader in advanced memory technology, announced today that it has developed the industry's highest density MMC See MultiMediaCard and Microsoft Management Console.  card (popular removable MultiMediaCard for portable electronics) based on its most advanced MLC (MultiLevel Cell) A flash memory technology that stores more than one bit per cell. Traditional flash memory defines a 0 or 1 bit based on a single voltage threshold.  (multi-level cell MLC NAND flash is a flash memory technology using multiple levels per cell to allow more bits to be stored as opposed to SLC NAND flash technologies, which use a single level per cell. ) NAND flash See flash memory.  memory. It also has developed the highest performing MMC card, based on SLC (Subscriber Loop Carrier) Lucent's designation for its digital loop carrier (DLC) products. See digital loop carrier. See also 386SLC.  (single-level cell A Single-Level Cell, SLC, memory card stores one bit in each cell, leading to faster transfer speeds, lower power consumption and higher cell endurance. The only disadvantage of Single-Level Cell is the manufacturing cost per MB. ) NAND flash, in rounding out its large portfolio of MMC memories. With added density and higher performance, the new Samsung MMCplus(TM) cards are designed to greatly enhance user convenience for a variety of mobile applications.

Based on Samsung's 8-gigabit (Gb) NAND flash memory, the MMCplus card will be introduced with an 8-gigabyte (GB) density, allowing it to store 2,000 MP3 music files or eight hours of DVD-quality movies. The 8GB card will be part of a full line up of MLC-based MMCplus cards that also will include 1GB, 2GB, and 4GB offerings.

Samsung also is introducing a separate card advancement: a higher performance MMC that more than triples the performance of conventional small-form-factor memory cards. The higher performance version makes use of SLC NAND flash memory, providing a read-speed of 40Mbytes/s and a write-speed of 25Mbytes/s. The advanced MMCplus card can save six MP3 songs per second, or two hours of DVD-quality movies in less than a minute. The high-performance card will be available in two variations: a 1GB and a 2GB density.

Samsung's new high-density and high-performance MMCplus cards are expected to be available in the second half of this year.

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 market research firm, Semico Research, the worldwide high-density memory card market is expected to show substantial growth from 115 million units in 2006 to 750 million units by 2009.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence In the days of the first computers, transaction and company data were the first types of information digitized. Then came text, opening the world to word processing, followed by audio CDs and finally video.  technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com
Reference Data

--  Digital Camera Market Forecast

                                      2006   2007   2008   2009  2010
                                    ------- ------ ------ ------ -----
DSC (in Mln units)                    89     92     97     99     100
Percentage of DSLR                     6.6%   7.9%   8.6%   9.3%   10%
Card unit (4GB eq.)                   11.6M  14.6M  33.2M  36.8M   40M
(Source: Brain Child 2005)


--  High-density Memory Card Market Forecast

                                    2005  2006  2007  2008  2009  CAGR
                                    ----- ----- ----- ----- ----- ----
Memory Card Market Total             420   720  1031  1353  1717   42%
1GB and higher                        19    78   241   621  1166  180%
512 and lower                        401   642   790   732   551    8%
(Source: iSuppli 2005 Q4)
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9SOUT
Date:Jul 27, 2006
Words:480
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