Samsung and Rohde & Schwarz Win TV Technology's STAR Award for A-VSB Mobile DTV Technology at NAB 2007.Single Frequency Network Successfully Demonstrated for the First Time The TV Technology STAR Awards Celebrate Top Technological Innovations in Broadcasting RIDGEFIELD PARK Ridgefield Park, village (1990 pop. 12,454), Bergen co., NE N.J., on the Hackensack River; inc. 1892. Chiefly residential, it manufactures some paper goods. , N.J. -- Samsung Electronics Samsung Electronics (SEC, Hangul:삼성전자; KSE: 005930, KSE: 005935, LSE: SMSN, LSE: SMSD) is a South Korean multinational corporation and the world's largest and leading electronics and information technology company. and Rohde & Schwarz announced that their co-developed Advanced-VSB (A-VSB A-VSB Advanced Vestigial Side-Band ) Mobile DTV (Digital TeleVision) Transmitting TV using digital signals. The major DTV standards are ATSC (North America), DVB (Europe) and ISDB (Japan). All three use MPEG-2 video compression and Dolby Digital audio compression. DVB and ISDB also include MPEG audio compression. system has won TV Technology magazine's STAR Award (Superior Technology Award Recipient) at the 2007 National Association of Broadcasters (NAB) convention. A-VSB is a proposed open standard, ready to roll out in time for the February 2009 transition to all-digital TV broadcasting, that broadcasters can implement at low cost, providing an all-new distribution channel to reach consumers with live TV on the go via portable media devices, whether traveling by car, bus, train, or walking down the street. Together, Samsung Electronics and Rohde & Schwarz have developed A-VSB as a dramatic enhancement to the Advanced Television Systems Committee (ATSC (Advanced Television Systems Committee) An international digital television (DTV) standard adopted by the U.S., Canada, South Korea, Taiwan and Argentina. ) digital TV transmission standard. "For Samsung, NAB was a resounding re·sound v. re·sound·ed, re·sound·ing, re·sounds v.intr. 1. To be filled with sound; reverberate: The schoolyard resounded with the laughter of children. 2. success because we achieved our goals of demonstrating a Single Frequency Network and mobile reception using bandwidth-efficient 1/2 rate Turbo and 10 byte SRS SRS, SRS-A see slow-reacting substance. ," said John Godfrey
"For Rohde & Schwarz, NAB 2007 was a great success," said Mike Simon, Manager Advanced Technology, Broadcast Division, Rohde & Schwarz. "Being recognized for proposed contributions to the ATSC Standard is an honor. We look forward to the future and completion of this work that will bring new extensibility to the ATSC Standard and opportunities for broadcasters." Broadcasters' requirements are clear, and Samsung and Rohde & Schwarz are confident A-VSB is the only system to meet the broadcasters' requirements. A-VSB was created in response to broadcasters' need for a single independently evaluated, open, not proprietary standard, so the national market isn't fragmented and consumers aren't confused. Also, broadcasters need a solution quickly, in time to launch new commercial services before the Feb. 2009 transition to all-digital TV broadcasting (the analog shut-off) changes the landscape for TV broadcasting, and A-VSB can meet that need. For the duration of NAB, live A-VSB transmissions were sent from local Sinclair Broadcast Group The Sinclair Broadcast Group (SBG) NASDAQ: SBGI is the operator of the largest number of local television stations in the United States with a total of 59 stations across the country in 38 primarily small and medium markets, many of which are located in the South and TV station KVMY Las Vegas to mobile receivers operating on a chartered bus in the Convention Center area, using the station's current transmitter and frequency. The same programming was re-transmitted at a second frequency on a separate low-power Single Frequency Network (SFN SFN Society For Neuroscience SFN Single Frequency Network SFN Stratifin SFN Soccer Fans Network (website) SFN Short File Name (eight legal characters and a period) SFN Stern Fan Network ). The SFN was set up with the support of ION Media Networks ION Media Networks (formerly known as Paxson Communications) is an American television broadcasting company that owns and operates over 60 television stations in most major American markets. It is publicly traded on the American Stock Exchange under the symbol ION. (which previously has conducted limited testing of A-VSB in Tampa, Florida) and was operated under an experimental license to ION from the Federal Communications Commission Federal Communications Commission (FCC), independent executive agency of the U.S. government established in 1934 to regulate interstate and foreign communications in the public interest. . The SFN had three transmitter sites, two located on structures north and south of the Convention Center along the Las Vegas Strip The Las Vegas Strip (also known as The Strip) is a 4 mi (6.7 km) section of Las Vegas Boulevard South, most of which has been designated an All-American Road. and one inside the Convention Center at the ATSC Digital TV Hot Spot. The SFN demonstration showed how A-VSB makes it easy for broadcasters to maintain complete signal coverage and transmission, filling in gaps between buildings and behind mountains for maximum service quality. The technology is being standardized in ATSC, and an ATSC-supervised lab test was conducted in November 2006, with field tests to be mounted in the first half of 2007. A completed standard is targeted for 2007, with implementation by broadcasters and consumer electronics manufacturers beginning soon afterward, aiming toward widespread commercial services before the February 2009 transition to all-digital TV broadcasting in the United States. Samsung announced at NAB 2007 that to support the rapid development of new services and new businesses for broadcasters, Samsung intends to make A-VSB evaluation kits (including prototype transmission and reception equipment) available on a limited basis to broadcasters and other partner companies in the third quarter of 2007. What is Advanced-VSB? A-VSB technology builds on the current ATSC transmission standard to enhance the ability of receivers to display television broadcasts while in motion, both indoors and outdoors. It also allows broadcasters to include multiple "turbo-coded" streams within the current main stream, resulting in stronger, clearer signal transmission. In addition, A-VSB eases the synchronization of broadcast signal timing among different towers in a Single Frequency Network (SFN). SFNs can improve the quality of broadcast service by providing uniform signal strength throughout a service area, so that receivers can receive a stronger signal from a nearby transmitter and take advantage of the spatial separation of multiple transmitters to mitigate obstacles such as hills and buildings. A-VSB is backward compatible--broadcasters can implement A-VSB technology with no impact on legacy (non-A-VSB) digital TV receivers, which will ignore the added information in the signal while continuing to receive the main TV stream (e.g., High-Definition TV programming). In addition, as A-VSB technology helps broadcasters deploy SFNs to fill gaps in the coverage of their service area, owners of legacy receivers may find their reception quality is also improved. About Samsung Electronics America, Inc. Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics, information systems and home appliance products. The SEA organization oversees the North American operations North American operation Surgical oncology Radical surgery of a 'frozen pelvis', consisting of radical en bloc resection of the uterus and urinary bladder. See 'Frozen pelvis.'. Cf 'All-American' and 'South American' operations. of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information. About Samsung Electronics Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com About Rohde & Schwarz Rohde & Schwarz is an independent group of companies specializing in electronics. It is a leading supplier of solutions in the fields of test and measurement, broadcasting, radiomonitoring and radiolocation Same as radar. as well as secure radiocommunications. Established more than 70 years ago, Rohde & Schwarz has a global presence and a dedicated service network in over 70 countries. It has approx. 6900 employees and achieved a net revenue of $ 1.3 billion in the past fiscal year. Company headquarters are in Munich, Germany. North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. contact: Chris Petrole - 410-910-7836 e-mail: chris.petrole@rsa.rohde-schwarz.com. European contact: Patrizia Muehlbauer - +49 89 4129 13818 e-mail: patrizia.muehlbauer@rsd.rohde-schwarz.com All press releases are available on Internet at http://www.press.rohde-schwarz.com. |
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