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Samsung and MicroOptical Demonstrate AnyVu Personal Media Viewer for Mobile Handsets; Solution Showcases the Future of Video Eyewear for Mobile Entertainment.

HANNOVER, Germany -- Samsung and MicroOptical have teamed up to showcase the future of video eyewear for mobile entertainment at the CeBIT show this week. Attendees can view and try the AnyVu personal media viewer, a pair of sunglasses that plays video. The AnyVu viewer, which was jointly developed by Samsung and MicroOptical, is in the Samsung booth (Hall 26, stand D60).

The AnyVu viewer, which features built in video viewing and audio systems, significantly enhances the experience of watching mobile video. When plugged in a Samsung video-enabled phone, the device presents a large TV experience that mobile phones' little displays cannot match. The companies envision that the AnyVu viewer will enable many new mobile applications such as high quality mobile TV and interactive gaming.

"Mainstream handsets will remain in their current form factor for years to come. As more quality mobile TV content becomes available, and more bandwidth is delivered by initiatives such as DVB-H, DMB and HSDPA, the limitations of handset displays are becoming a major roadblock for a satisfactory user experience," said Tony Ho, Director of Business Development of MicroOptical. "The AnyVu viewer is designed specifically to address this issue. But more importantly, it significantly enhances users' mobile lifestyle by providing hands free, head-up access to a bright quality image that's daylight viewable. The AnyVu viewer, which offers privacy by design, truly enables users to watch anything, anytime, anywhere, and any way they want it."

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.

About MicroOptical

The MicroOptical Corporation is a privately held company based in Westwood, Mass. The company is the world's leading developer and manufacturer of innovative eyewear displays that connect to personal, military, industrial and medical electronic devices, ranging from cell phones and media players to patient monitoring equipment and thermal weapon sights. With its patented, proprietary technology and a strategic alliance with Essilor International, the world leader in ophthalmic optical products, MicroOptical is at the forefront of the electronics and wearable display industries. MicroOptical's video viewers, which represent an ergonomic breakthrough over conventional head-mounted displays, have received widespread industry recognition from Macworld, New York Times, Newsweek, Popular Science and USA Today. For more information, visit www.microoptical.net or www.myvu.com.
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Publication:Business Wire
Date:Mar 10, 2006
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