Samsung Showcases Cutting-Edge LCD TV Developments at SID Including Largest LCD Panel, First 40'' OLED and Advanced Back Lighting Technology.

BOSTON -- Samsung Electronics, the leader in TFT-LCD technology, is displaying world-leading panel technology at the Society for Information Display (SID) 2005 conference in Boston, including:

--an 82" liquid crystal display television (LCD TV) panel,

--a 40-inch amorphous, silicon-based, active matrix OLED (organic light emitting diode) display that will permit the design of large ultra-thin TVs only 3 cm thick,

--an LED Back Light LCD TV with 107 percent NTSC(1) color reproduction, and

--three-wave light emitting diode (LED) backlighting technology for mobile displays with color tones enhanced to 86 percent NTSC.

The 40-inch amorphous silicon OLED prototype, unveiled here, is the world's largest single-sheet glass plate OLED and demonstrates that Samsung Electronics' implementation of OLED is unique and scalable to large-screen TV sizes. It employs WXGA (1280 x 800) HD-class resolution and screen brightness of up to 600 nits(2), as well as a black-and-white contrast ratio (shade ratio) of at least 5,000:1 and a color reproduction scale of 80 percent or higher. The ultra-slim panel will enable large-sized OLED TVs with a thickness of only 3 cm or less.

Samsung's 82-inch LCD TV panel, the largest LCD panel in the world, is being exhibited for the first time in the Americas at the SID conference. The 82-inch LCD prototype was produced on the world's largest TFT-LCD (1,870 mm x 2,200 mm) production line, located in Tangjeong, Korea. Benefiting from 7G (Seventh Generation) technology, Samsung's 82-inch LCD prototype is equipped with proprietary extended viewing angle technology, an unsurpassed vertical and horizontal viewing angle of 180 degrees, 92 percent NTSC color reproduction and a screen quality response speed of 8 ms or less. In addition to the 40- and 46-inch LCD TV panels currently in mass production, Samsung believes that the 82-inch LCD TV panel, along with a 57-inch LCD panel, will impact the growth of the large LCD TV market significantly.

A 2.22-inch RGB (Red, Green, Blue) backlight LCD also is featured at the Samsung Electronics' exhibition area. The 2.22-inch backlight LCD uses a three-wave LED light source of red, green and blue instead of a conventional two-wave light (blue and yellow) LED, allowing it to provide greater color reproduction for mobile LCDs. The three-wave LED light source allows the 2.22-inch backlight to offer enhanced color tones, improving color reproduction from today's 60 percent to 86 percent, relative to NTSC standards.

In addition, Samsung Electronics is displaying an ultra-slim 46-inch LED BLU (Back Light Unit) at SID that employs "Xmitter", the company's proprietary optical technology. "Xmitter" technology has an optical structure that enhances light usage efficiency by more than 40 percent, relative to today's widely used side scan method. The 46-inch LED BLU consumes 40 percent less power, compared to existing LED products. It not only displays outstanding color reproduction at 107 percent and brightness of 500 nits(2), but is being positioned as the next-generation light source for meeting environmental regulations involving the use of mercury and lead, which begin to go into effect in Europe in 2006.

Other Samsung panel products at SID include a research prototype of the world's largest transmissive 5-inch plastic LCD (a-Si-based) which can be featured in wearable, fashion displays, and a semi-transmissive 2.22-inch mHD (mobile High Definition) LCD capable of ultra high-resolution in mobile and other devices.

On Tuesday, May 24th, President of Samsung Electronics LCD Business, Sang Wan Lee, will deliver the opening keynote speech examining the growth potential of LCD TVs, and forecast the future for flat displays in a presentation entitled "LCD Revolution -- The Third Wave."

About Samsung Electronics

Samsung Electronics Co., Ltd., is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2004 parent company sales of US$55.2 billion and net income of US$10.3 billion. Employing approximately 123,000 people in 93 offices in 48 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest-growing brands, Samsung Electronics is the world's largest producer of color monitors, color TVs, memory chips and TFT-LCDs. For more information, please visit www.samsung.com.

Terminology:

    (1) NTSC
        --  United States National Television Systems Committee. In
            this document, the acronym stands for the color
            reproduction scope specified by the NTSC.
        --  Typical CRT-TVs and LCD-TVs are manufactured with 72%
            color reproducibility. But for HDTVs, higher color
            reproducibility is needed for sharper image reproduction.

    (2) Units of Brightness:
        --  nit: surface brightness with a 1cd/m2 luminosity
        --  cd: the unit for luminosity. 1.0067 candelas equal 1 c.d.