Samsung Selects Ambarella A2 Platform for HD Camcorder Product Line.SUNNYVALE, Calif. -- Ambarella am·ba·rel·la n. In both senses also called Otaheite apple. 1. A tree (Spondias cytherea) native to the Pacific islands and grown in tropical and subtropical regions for its edible fruits. 2. , Inc., the leader in low-power, high-definition video This article is about high-definition video technology. For television systems, see High-definition television. For the tape format, see HDV. For compression and prerecorded media, see High-definition pre-recorded media and compression. compression and image-processing semiconductors, today announced that Samsung Electronic Corp., a leading manufacturer of consumer electronic (CE) products, has selected the Ambarella A2 "HD Camcorder See 4K resolution. on a Chip"(TM) platform to enable its new line of Camcorders. The high quality, low power and high integration of the Ambarella A2 processor enables the design of smaller HD camcorders with increased picture quality. "We needed a solution that combined excellent video processing Video processing techniques are used in video codecs, video players and other devices. For example—commonly only design and video processing is different in TV sets of different manufactures. , advanced system integration and low power, so it was critical for us to select a partner with advanced compression technology to facilitate the transition from a tape-based standard-definition camcorder to tapeless high-definition camcorder," stated Dr. Dongho Shin, executive vice-president of the Samsung AudioVisual division. "We selected Ambarella because of their excellent quality, low power and small memory footprint Memory footprint refers to the amount of main memory that a program uses or references while running. This includes all sorts of active memory regions like code, static data sections (both initialized and uninitialized), heap, as well as all the stacks, plus memory required to hold . These are key features that will redefine the high-definition camcorder market." Fermi Wang, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Ambarella, said, "Samsung's choice confirms that Ambarella's one-chip solution featuring high quality and low power is a key factor for high-definition camcorders to become mainstream consumer products." The Ambarella A2 "HD Camcorder on a Chip" platform provides a family of solution covering the range of H.264-AVC based HD-Camcorder from entry level to expert consumers, or "prosumers". The Ambarella A2 "HD Camcorder on a Chip" is available now in volume production quantities. For prices, please contact the company at www.ambarella.com. The URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. for this release and product information is http://www.ambarella.com/news/press_releases/pr_01082007a.htm. About Ambarella Ambarella is the technology leader in low-power, high-definition video compression and image processing image processing Set of computational techniques for analyzing, enhancing, compressing, and reconstructing images. Its main components are importing, in which an image is captured through scanning or digital photography; analysis and manipulation of the image, accomplished semiconductors for consumer applications. The Company's products define a new class of hybrid digital cameras that deliver unmatched high-definition video and digital still images in one device. Find more information at www.ambarella.com. Ambarella 1330 Bordeaux Drive Sunnyvale, CA 94089 T: 1 408 734 8888 F: 1 408 734 0788 www.ambarella.com "HD Camcorder on a Chip"(TM) is a trademark of Ambarella, Inc. |
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