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Samsung Picks Genesis Chip for Dual-Interface LCD Monitors; Samsung Using Genesis gm5020 Chip In OEM Business.


Business Editors & High-Tech Writers

SAN JOSE, Calif.--(BUSINESS WIRE)--Nov. 6, 2000

Genesis Microchip (Nasdaq:GNSS (Global Navigation Satellite System) The European term for a global satellite-based radio navigation system. See Galileo. ) today announced Samsung Electronics has selected the Genesis gm5020 image processor for their dual-interface LCD monitor OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  business.

Samsung produces 15-inch XGA (EXtended Graphics Array) A screen resolution of 1,024x768 pixels. The term stems from IBM's XGA display standard introduced in 1990, which extended VGA to 132-column text and interlaced 1,024x768x256 resolution. XGA-2 later added non-interlaced 1,024x768x64K.  LCD panels for many large brand-name monitor manufacturers (non-disclosure agreements prevent Genesis from publishing names). Samsung also has its own line of multimedia flat-panel displays, widely regarded for their wide viewing angles, crisp and vibrant images, plus fast and accurate auto adjustment. The dual-interface monitors rely on the Genesis gm5020 chip for all image processing and digital and analog connectivity.

"There is no other dual-interface chip on the market," said B.W. Kang, Chief Engineering Manager of FPD (1) (Flat Panel Display) See LCD, plasma display, EL display, FED and flat panel display.

(2) (Field Programmable Device) An umbrella term for all chips that can be programmed by the customer including SPLDs, CPLDs and FPGAs. See PLD.
 group, Samsung Electronics. "While, overall, the gm5020 simplifies our design, it is the integrated 'Ultra-Reliable DVI' receiver that really stands out. Our customers appreciate the benefits of this component, especially when using long cables."

Samsung Electronics has used Genesis video/graphic-processing chips in the past; publicly announced designs include the SyncMaster 500, 520, 530 and 531 LCD monitors.

"Samsung is a major supplier to first-tier PC OEMs," added Anders Frisk, Genesis VP of Marketing. "We're thrilled that they're so impressed with the gm5020. We look forward to maintaining our close relationship with them."

The highly integrated gm5020 image processor offers numerous integration features -- including High-Bandwidth Digital Content Protection High-bandwidth Digital Content Protection (HDCP) is a form of Digital Rights Management (DRM) developed by Intel Corporation to control digital audio and video content as it travels across Digital Visual Interface (DVI) or High-Definition Multimedia Interface (HDMI)  (HDCP (High-bandwidth Digital Content Protection) An encryption system for enforcing digital rights management (DRM) over DVI and HDMI interfaces. The copy protection system (DRM) resides in the computer, DVD player or set-top box. ) and "Ultra-Reliable DVI (1) (Digital Video Interactive) An earlier compression technique that provided up to 72 minutes of full-screen video on a CD-ROM. Acquired by Intel in 1988 from RCA's Sarnoff Research labs, Princeton, NJ, DVI never caught on. " -- to provide a flexible, cost-effective solution for the rapidly growing market of LCD monitors with both analog and digital interfaces. Dual-interface monitors ensure monitor-to-PC compatibility by offering connection to legacy VGA-style graphics cards as well as cards supporting the emerging DVI standard.

Samsung Electronics Co., Ltd., with 1999 sales revenue of US$22.8 billion is a world leader in the electronics industry. The Korea-based company has operations in about 50 countries with 54,000 employees worldwide. The company consists of three main business units: Digital Media, Semiconductors and Information & Communications Businesses. For more information, please visit http://samsungelectronics.com.

Genesis Microchip is the leading supplier of system-on-a-chip LCD monitor controllers and digital TV processors. The company's highly integrated, mixed-signal semiconductors are also designed into digital CRT displays, home theater equipment, DVD players and many other consumer applications. Genesis "Display Perfection" components are used by all leading brand-name monitor and consumer electronics vendors. Founded in 1987, Genesis has offices in Silicon Valley (Alviso, California), Taiwan and Thornhill, Ontario, Canada. Further information is available at www.genesis-microchip.com.

Editor note:
-- Display Perfection is a trademark of Genesis Microchip Inc.

-- Samsung is a registered trademark of Samsung Electronics Co., Ltd.

-- SyncMaster is a registered trademark of Samsung Electronics Co., Ltd.

-- Ultra-Reliable DVI is a trademark of Genesis Microchip Inc.


Acronyms:

-- DVI (digital visual interface “DVI” redirects here. For other uses, see DVI (disambiguation).

The Digital Visual Interface (DVI) is a video interface standard designed to maximize the visual quality of digital display devices such as flat panel LCD computer displays and digital
)

-- LCD (liquid crystal display liquid crystal display (LCD)

Optoelectronic device used in displays for watches, calculators, notebook computers, and other electronic devices. Current passed through specific portions of the liquid crystal solution causes the crystals to align, blocking the passage of light.
)

-- OEM (original equipment manufacturer)

-- PC (personal computer)

-- XGA (extended graphics array (hardware) eXtended Graphics Array - (XGA) An IBM display standard introduced in 1990.

XGA supports a resolution of 1024 x 768 pixels with a palette of 256 colours, or 640 x 480 with high colour (16 bits per pixel).
)
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Date:Nov 6, 2000
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