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Samsung Introduces World's First 16MB SmartMedia Card.


SAN JOSE, Calif.--(BUSINESS WIRE)--July 27, 1998--

Stores up to 120 VGA-quality pictures or 30 minutes of

CD-quality sound

Samsung Semiconductor, Inc. today announced the introduction of the world's first 16-megabyte (MB) SmartMedia(TM) card based on the Company's single-level cell 128-megabit (Mb) NAND Flash memory technology. SmartMedia cards are ideal for digital cameras, file storage, digital voice recorders and other portable applications requiring non-volatility.

"Low cost, high density digital film will accelerate consumer acceptance for digital cameras, and the SmartMedia card is the lowest cost, high density storage solution available today," said Zareh Samurkashian, Associate Director of Marketing for Samsung's Non-Volatile Memory Group. "SmartMedia cards are less costly to manufacture than other solid state, small form factor solutions because they do not require the extra overhead of a separate PCB PCB: see polychlorinated biphenyl.
PCB
 in full polychlorinated biphenyl

Any of a class of highly stable organic compounds prepared by the reaction of chlorine with biphenyl, a two-ring compound.
, an on-card controller, passive devices and connector."

Technical Features

Designated the SMFV SMFV Schweizerischer Militärhundeführer Verein (German: Association of Swiss Military Doghandlers) 016, Samsung's 16MB SmartMedia card features single-supply 3.3V operation, automatic program and erase, 528-byte page read operation and a fast write cycle time. The write cycle time is typically 200 microseconds for a 528-byte page, and the block erase time is typically 2 milliseconds (ms) for the 16K-byte block. The I/O (Input/Output) The transfer of data between the CPU and a peripheral device. Every transfer is an output from one device and an input to another. See PC input/output.

I/O - Input/Output
 pins serve as the ports for address and data input/output as well as command inputs. The on-chip write controller automates all program and erase functions including pulse repetition, where required, and internal verify and margining of data.

Samsung's CMOS (Complementary Metal Oxide Semiconductor) Pronounced "c-moss." The most widely used integrated circuit design. It is found in almost every electronic product from handheld devices to mainframes.  floating-gate technology provides an endurance of one million program and erase cycles and a data retention time of 10 years. For write-intensive systems, the SMFV016 SmartMedia card can support hardware data protection in the form of an Error Correction Code Noun 1. error correction code - (telecommunication) a coding system that incorporates extra parity bits in order to detect errors
ECC

telecommunication - (often plural) the branch of electrical engineering concerned with the technology of electronic
 (ECC (1) (Error-Correcting Code) A type of memory that corrects errors on the fly. See ECC memory.

(2) (Elliptic Curve Cryptography) A public key cryptography method that provides fast decryption and digital signature processing.
) or a real-time mapping algorithm for error control.

Samsung SmartMedia Roadmap

This introduction extends the storage capability of SmartMedia cards, which already include 2MB, 4MB and 8MB densities, said Samurkashian. At 16MB, consumers can double their digital film storage capacity to 120 VGA-quality (640x480 pixels) pictures. A 32MB SmartMedia card is planned for a Q4'98 introduction, while the 64MB card is scheduled to be introduced in the second half of 1999.

Pricing and Availability

The SMFV016 SmartMedia card is sampling now, with volume production beginning in August 1998. Pricing for the 16MB card is $38.00 in 1,000 unit quantities. Samsung plans to drive SmartMedia card pricing down to $1.00 per MB by the end of 1999.

Samsung Semiconductor

Samsung Semiconductor, Inc. is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of the Korea-based Samsung Electronics. Samsung's Semiconductor Division is the seventh largest semiconductor manufacturer and the leading producer of memory products in the world. Samsung's System LSI LSI: see integrated circuit.


(Large Scale Integration) Between 3,000 and 100,000 transistors on a chip. See SSI, MSI, VLSI and ULSI.
 products include ASICs, microcontrollers, power devices and media products. Samsung was the first company to introduce the 64-Megabit DRAM and the first fully functional 256-Megabit DRAM in 1994. In November 1996, Samsung had the world's first working silicon for the 1-Gigabit DRAM. Samsung was also the first to announce working merged DRAM and logic technology and currently claims the largest applications portfolio of MDL-based products. Samsung Semiconductor's North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 headquarters are located in San Jose, California San Jose (IPA: /ˌsænhoʊˈzeɪ/) is the third-largest city in California, and the tenth-largest in the United States. It is the county seat of Santa Clara County. . For more information, please visit our website: http://www.samsungsemi.com.

CONTACT: SAMSUNG SEMICONDUCTOR

Richard Haas, 408/544-4124

rhaas@ssi.samsung.com

or

CAIN COMMUNICATIONS, INC.

Mark Alden, 408/341-8960

mark-alden@caincomm.com
COPYRIGHT 1998 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1998, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Jul 27, 1998
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