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Samsung Favors Genesis Chip for New Digital-Interface LCD Monitor; Samsung's Most Recent LCD Monitor Offers Digital Connectivity To The Latest PC Video Cards.


Business Editors/High-Tech Writers

SAN JOSE, Calif.--(BUSINESS WIRE)--April 26, 2001

Genesis Microchip (Nasdaq: GNSS (Global Navigation Satellite System) The European term for a global satellite-based radio navigation system. See Galileo. ) today announced Samsung Electronics is using the Genesis gm3020 image processor its latest digital-interface LCD monitor, targeted on their OEM business.

According to leading market-research firm DisplaySearch, Samsung is the world's leading OEM supplier of LCD monitors for brand-name PC and monitor companies. Samsung's customers include Dell and IBM, among others.(1)

Ideal for all home and business workplaces, the 15-inch XGA SyncMaster 150D LCD monitor delivers exceptional image quality -- and no image flicker -- in a slim, lightweight package. The monitor utilizes state-of-the-art digital connectivity via the Genesis chip.

"As usual, we're delighted by the performance of a Genesis chip," said B.W. Kang, Vice President of Engineering, Samsung Electronics FPD Group. "The gm3020's integrated 'Ultra-Reliable DVI' receiver is one of several impressive features. Our customers were specific in their request that we employ this particular Genesis chip."

Unlike the traditional analog monitor interface -- which uses the familiar 15-pin connector -- digital-interface monitors connect to video/graphic sources via a digital link. The benefits of an all-digital signal path include better image quality, longer cables without signal degradation, plus less reliance on the quality of a computer's video card.

The highly integrated gm3020 image processor offers numerous integration features -- including High-Bandwidth Digital Content Protection High-bandwidth Digital Content Protection (HDCP) is a form of Digital Rights Management (DRM) developed by Intel Corporation to control digital audio and video content as it travels across Digital Visual Interface (DVI) or High-Definition Multimedia Interface (HDMI)  (HDCP (High-bandwidth Digital Content Protection) An encryption system for enforcing digital rights management (DRM) over DVI and HDMI interfaces. The copy protection system (DRM) resides in the computer, DVD player or set-top box. ) and "Ultra-Reliable DVI" -- to provide a flexible, cost-effective solution for the growing market of digital-interface LCD monitors. The chip also sports superior video and color enhancement support, integrated gamma correction and dithering, plus an updated on-screen display (OSD) engine.

Samsung Electronics Co., Ltd., with 1999 sales revenue of US$22.8 billion is a world leader in the electronics industry. The Korea-based company has operations in about 50 countries with 54,000 employees worldwide. The company consists of three main business units: Digital Media, Semiconductors and Information & Communications Businesses. For more information, please visit www.samsungelectronics.com.

Genesis Microchip is a leading supplier of cost-effective integrated circuits and software solutions, enabling the convergence of Internet information and video. Flat-panel displays, digital televisions, digital CRTs and consumer video products all benefit from Genesis technology, which connects and formats any kind of source content to be displayed with the highest image quality on any type of screen. "Genesis Display Perfection" components are used by all leading brand-name monitor vendors. Founded in 1987, Genesis has offices in Silicon Valley, California; Taipei, Taiwan and Toronto, Canada. Further information is available at www.genesis-microchip.com.

(1)Source: DisplaySearch Q1'01 Quarterly Desktop Monitor Shipment And Forecast Report.

Editor note:
-- Genesis Display Perfection and Ultra-Reliable DVI is a trademark of Genesis
Microchip Inc.

-- Samsung and SyncMaster are registered trademarks of Samsung Electronics Co.,
Ltd.


Acronyms:

-- CRT (1) (C RunTime) See runtime library.

(2) (Cathode Ray Tube) A vacuum tube used as a display screen in a computer monitor or TV. The viewing end of the tube is coated with phosphors, which emit light when struck by electrons.
 (cathode ray tube See CRT.

(hardware) cathode ray tube - (CRT) An electrical device for displaying images by exciting phosphor dots with a scanned electron beam. CRTs are found in computer VDUs and monitors, televisions and oscilloscopes.
)

-- DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
 (digital versatile disc digital versatile disc or digital video disc (DVD), a small plastic disc used for the storage of digital data. The successor media to the compact disc (CD), a DVD can have as much as 26 times the storage capacity of a CD. )

-- DVI (digital visual interface “DVI” redirects here. For other uses, see DVI (disambiguation).

The Digital Visual Interface (DVI) is a video interface standard designed to maximize the visual quality of digital display devices such as flat panel LCD computer displays and digital
)

-- LCD (liquid crystal display liquid crystal display (LCD)

Optoelectronic device used in displays for watches, calculators, notebook computers, and other electronic devices. Current passed through specific portions of the liquid crystal solution causes the crystals to align, blocking the passage of light.
)

-- OEM (original equipment manufacturer)

-- PC (personal computer)

-- XGA (extended graphics array (hardware) eXtended Graphics Array - (XGA) An IBM display standard introduced in 1990.

XGA supports a resolution of 1024 x 768 pixels with a palette of 256 colours, or 640 x 480 with high colour (16 bits per pixel).
)
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:9SOUT
Date:Apr 26, 2001
Words:475
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