Samsung Electronics offers leading-edge IT products. (Special Advertising Feature: Focus On ...).From stylish, flat-screen monitors to plasma televisions to sophisticated wireless phones, Samsung Electronics Samsung Electronics (SEC, Hangul:삼성전자; KSE: 005930, KSE: 005935, LSE: SMSN, LSE: SMSD) is a South Korean multinational corporation and the world's largest and leading electronics and information technology company. Co., Ltd. is bringing new information technology (IT) products to Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. . For example, Samsung has been a leader in the field of computer monitors for 30 years, and now offers advanced flat-screen display products that save space on the desktop and reduce eyestrain eyestrain /eye·strain/ (-stran) fatigue of the eye from overuse or from uncorrected defect in focus of the eye. eye·strain n. . Samsung has also carved out a leading position in the "post-paid" wireless phone market with attractive, multi-functional color LCD mobile phones that can access email and online services. "Information technology is one of our core business sectors," says Yong Jin Park, president, Samsung Electronics LatinoAmerica S.A. "Our monitors, phones, disk drives, DVD players, laser printers and other IT products offer many benefits to Latin American businesses and consumers." Samsung has long been known in Latin America for reliable consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and , including televisions, refrigerators, washers, microwave ovens and other appliances. In recent years, global Korean-based conglomerate has boosted its investment in R&D and become a leading innovator in IT products. Samsung offers a new, ultra-slim LCD monitor A flat panel display that uses liquid crystals. Although laptops have used LCDs as their flat panel technology almost exclusively, LCD is also the most popular for flat panel desktop monitors. Toward the end of 2003, sales of LCD displays for desktops overtook CRTs for the first time. that can easily be folded up and transported to other locations. The design has earned numerous awards by leading industry journals worldwide, including being selected as the "Best Product of the Year" in the monitor category by PC World. Two other Samsung's LCD monitors were jointly designed with the German world-class specialist F.A. Porsche, and its latest model features a minimized LCD frame width to better accommodate work environments with limited space, such as financial institutions. In the consumer field, Samsung Electronics is known for its global "DigitAll Experience," campaign, which focuses on how Samsung's wide array of digital products meet the ever-changing needs of today's consumer. "Samsung prides itself on developing revolutionary technology that meets everyone's needs-business or personal," says Eric Kim, executive vice president-global marketing operations. "Our 'DigitAll' campaign depicts how exciting and accessible digital products really are, and how they've become part of our daily lives." Consumer products highlighted in the campaign include wireless communication devices; wireless hand-held PCs; entertainment products, such as portable DVD players A handheld device with a built-in DVD drive and flip-over lid that contains a screen, typically 6" to 10" in size. It may support rear seat passenger viewing, in which case the unit is hung upside down from the back of the front seat head rest, and a switch flips screen content 180 and HD (high definition) ready LCD televisions; and futuristic products, such as the company's first-ever Internet refrigerator. Samsung has been serving Latin America for more than 15 years, with an approach Park calls "glo-calization" -- combining the economies of scale of a global company with the local needs of individual markets. Today, Samsung Electronics has regional offices in Panama and Miami, with marketing offices and service centers throughout the Caribbean, Central and South America South America, fourth largest continent (1991 est. pop. 299,150,000), c.6,880,000 sq mi (17,819,000 sq km), the southern of the two continents of the Western Hemisphere. . "Service is a very important part of our ability to respond to the customer," says Park. "We have enhanced our infrastructure on a country-by-country basis with authorized service centers and toll-free call centers." Businesses and consumers can also use Samsung's online system to trace the progress on their service orders. With Samsung Electronics' leading-edge products, Park is expecting substantial growth in the Latin American market in 2003. "We believe there are potential opportunities within each country in the region," he says. "We can provide information and communication solutions to each industry and to the consumer, helping them achieve their goals." Samsung Electronics Co., Ltd., is a global leader in semiconductors, telecommunications, and digital convergence In the days of the first computers, transaction and company data were the first types of information digitized. Then came text, opening the world to word processing, followed by audio CDs and finally video. technology. Samsung Electronics employs approximately 64,000 people in 89 offices in 47 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. mobile phones, monitors and VCRs. Samsung is No. 1 in the TV industry with a 10.8 % market share. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunications Network A telecommunications network is a of telecommunications links and nodes arranged so that messages may be passed from one part of the network to another over multiple links and through various nodes. and Digital Appliance Any apparatus controlled by a computer. It may refer to an actual household appliance (coffee maker, toaster, etc.) that is computerized, but often refers to a handheld device such as a pager, cellphone or PDA. See Internet appliance. Network Businesses. For more information, visit www.samsungelectronics.com. |
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