Samsung Electronics Has Completed Development of the World's First Satellite Dmb Chip for Mobile Phones.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c27011) has announced the addition of Asia Pacific TV Outlook: Subscriber Interest and Market Analysis 2005 to 2010 to their offering.

Over the next decade, mobile technology will play a significant role in the broadcast media as mobile television services can allow broadcasters to reach their audience regardless of where viewers are located. Technical trials of DVB-H services are currently under way, and Nokia recently launched a pilot project enabling mobile phone users to watch television broadcasts on their handsets in Singapore.

Korea's SK Telecom's Satellite DMB service provides a multimedia mobile broadcasting service that converges telecommunications and broadcasting. The satellite DMB enables customers to view broadcasts on handheld terminals like mobile handsets, PDAs or in-car devices. The satellite DMB service provides 25 audio channels for music, news, education, and 3 data channels for information services. Samsung Electronics has completed development of the world's first satellite DMB chip for mobile phones. Korea Telecom plans to launch satellite DMB in 2006

Key metrics and forecasts in this report include:
- Subscriber Interest - Australia
- Subscriber Interest - China
- Subscriber Interest - Hong Kong
- Subscriber Interest - Korea
- Subscriber Interest - Philippines
- Subscriber Interest - Singapore
- Subscriber Interest - Thailand


Why you should read this report:
- Investigation and analysis of the drivers of Mobile TV in Asia
  Pacific
- Gain insights on content desires from our interviews with over
  1,300 mobile consumers
- Assess potential consumer demand in Asia for watching Mobile TV
- Technology overviews of DVB-H, satellite DMB amongst others;
- Predictions and outlook for key developments over the next five
  years

Companies Mentioned:

- ABS-CBN Broadcasting Corporation
- Apple
- Asahi Shimbun
- Astro
- CNN
- Disney
- Ebay
- ESPN
- KTF
- LG Electronics
- Maxis Communications Berhad
- MediaCorp
- MobileOne Ltd
- MTV
- Nintendo
- Nippon Television Network
- Nokia
- Qualcomm
- Samsung Electronics
- SK Telecom

Contents Include:

Chapter 1. Introduction

Chapter 2. Current Situation

Chapter 3. Summary of Consumer Interviews

Chapter 4. Subscriber Interest in Australia

Chapter 5. Subscriber Interest in China

Chapter 6. Subscriber Interest in Hong Kong

Chapter 7. Subscriber Interest in S. Korea

Chapter 8. Subscriber Interest in Philippines

Chapter 9. Subscriber Interest in Singapore

Chapter 10. Subscriber Interest in Thailand

For more information visit http://www.researchandmarkets.com/reports/c27011