Samsung 19- and 17-Inch TFT-LCD Set New Standard on the Desktop; Highlighting Extensive Samsung Display at SID 2002.

Business Editors/High-Tech Writers

SID 2002

BOSTON--(BUSINESS WIRE)--May 21, 2002

-- New product line offers state-of-the art 19- and 17-inch TFT-LCDs for
desktop and TV use

-- Samsung 17-inch TFT-LCDs to become next-generation desktop standard by 2005

-- Utilize Samsung's patented Patterned Vertical Alignment(TM) (PVA) technology
for enhanced picture quality, high contrast ratio and wide conical viewing
angle

-- In 2002 Samsung targets sales of 200,000 19-inch and 2.8 million 17-inch
TFT-LCDs

-- Samsung leads 19- and 17-inch TFT-LCD market with more than a 23 percent
share

Samsung Semiconductor, Inc., the world leader in TFT-LCD display technology and advanced semiconductor memory, today announced that they are displaying their new TFT-LCD product line which offers high-performance, low-cost 19-inch high-resolution SXGA and UXGA TFT-LCDs and six 17-inch TFT-LCDs specifically tailored for TFT-monitor and TV applications. Samsung is positioning its new line of TFT-LCDs as the next-generation desktop standard and forecasts that its 17-inch TFT-LCD line will be the industry's top-selling displays by 2005.

Marketed under the WiseView(TM) brand, Samsung 19- and 17-inch TFT-LCDs incorporate the company's patented Patterned Vertical Alignment(TM) (PVA(TM)) technology to achieve up to a 500:1 contrast ratio, 25ms and better response time for television picture rates, up to a 170-degree wide conical viewing angle for easy readability, an enhanced brightness of up to 450 nits and a high production yield through this standard TFT-LCD process.

Samsung's streamlined manufacturing process enables it to offer the new line of high-performance 19- and 17-inch TFT-LCDs at low cost. The 17-inch line will be offered close to price parity with most other manufacturers' current 15-inch TFT-LCDs, giving Samsung a competitive advantage over the 15-inch panel, the current industry standard. The company's fifth-generation production line enables it to produce either nine 19-inch or twelve 17-inch TFT-LCDs from one single substrate.

Samsung is the largest volume supplier of large-size TFT-LCDs with a 23 percent market share. The 17-inch displays comprise more than 50 percent of Samsung's TFT-LCD monitor panel sales. In 2002, the company plans to manufacture and sell 200,000 19-inch TFT-LCDs and 2.8 million 17-inch TFT-LCDs.

With the availability of the 19- and 17-inch line, Samsung plans to strengthen its leadership stance in the large-size TFT-LCD market. Company officials forecast that the lower cost of these high-performance TFT-LCDs will accelerate the move toward flat-panel TFT-LCD displays for desktop and TV use, a movement driven by their small form factor, light weight, low power consumption and low heat generation compared to CRT displays commonly in use today.

"With Samsung 19- and 17-inch TFT-LCDs on the desktop, everyone can see the big picture in state-of-the-art flat-panel displays," said Tom Quinn, Samsung Semiconductor, Inc.'s vice president of marketing. "Now big screen TFT-LCDs are an increasingly affordable reality for all our customers."

Samsung has been the leading volume supplier of large-size TFT-LCD displays since 1997, when it introduced the industry's first 17-inch TFT-LCD and the industry's first 30-inch TFT-LCD TV. Samsung recently announced the world's first 40-inch TFT-LCD television display and continues to lead the industry in TFT-LCD technology with the introduction of these high-performance, low-cost 19- and 17-inch TFT-LCDs. Samsung offers the most extensive TFT-LCD product portfolio, encompassing the entire range from 1.8- to 40-inch displays.

Samsung's new 19- and 17-inch TFT-LCDs are available now. These, and a full range of Samsung TFT-LCD displays ranging from 1.8-inches up to 40-inches, are on display at the Samsung Semiconductor, Inc. booth number 2317 / 2418 at the Society for Information Display International Symposium, Seminar & Exhibition (SID), May 21-23, 2002, at the Hynes Convention Center, Boston, Mass.

About Samsung TFT-LCDs

As the world's largest supplier of large-size TFT-LCD displays for the industrial market, Samsung offers an extensive range of high-resolution products ranging from 12.1-inch all the way up to 40-inch TFT-LCDs. Samsung has been the market leader of laptop computer displays since 1998 and achieved that leadership position by offering top quality, advanced technologies the highest volume, fully automated production and unmatched vertical integration. In the year 2001 Samsung achieved or maintained "Best Supplier Status" with leading-edge personal computer companies such as Dell, IBM, Compaq and Apple.

About Samsung Patterned Vertical Alignment(TM) (PVA(TM)) Technology

All Samsung's TFT-LCD displays incorporate Samsung's patented Patterned Vertical Alignment technology. In this display technology, the liquid crystal molecules are originally aligned at 90 degrees vertically to the electrodes. The passage of an electric field deflects the liquid crystal molecules off-vertical, producing the required image. The deflection required for this is much less than that required for traditional LCDs. This results in a display with a faster response time that allows it or run at video streaming rates and concurrently provides a wider viewing angle and a higher contrast ratio.

About Samsung Semiconductor, Inc.

Samsung Semiconductor, Inc. is a wholly owned US subsidiary of Samsung Electronics Co., Ltd. Headquartered in Seoul, Korea, Samsung Electronics is a mainstay of the global electronics industry. It is the world's leader in DRAM memory, SRAM memory, and TFT-LCD display products for industrial, mobile and desktop computing applications. Samsung Electronics is one of the world's largest semiconductor companies overall with a full line of semiconductor products including Flash memory, microprocessor and custom ASIC components. Samsung Semiconductor, Inc. is located in San Jose, California. For more information, please visit our website: www.usa.samsungsemi.com