Samsung's NAND Flash Memory Supports New HP iPAQ Pocket PC Models; Samsung's NAND Flash Significantly Enhances PDA User Experience.

Business Editors/High-Tech Writers

SEOUL, Korea--(BUSINESS WIRE)--July 29, 2003

Samsung, the world leader in advanced semiconductor memory technology, today announced that the HP iPAQ Pocket PC h1900 and h2200 series product equipped with the Microsoft Windows Mobile 2003 software for Pocket PC will use Samsung's NAND flash memory, enhancing memory capabilities to deliver a richer user experience.

"Samsung's strategy is to deliver more value to the digitally connected world, and NAND flash memory used in HP's iPAQ pocket PCs is just another example of Samsung delivering on its commitment," said Ivan Greenberg, Director of Strategic Marketing at Samsung Semiconductor, Inc., San Jose, Calif. "NAND flash memory's ability to enable faster application updates, fluid scalability in storage capacity and significant reduction of system bill-of-materials, will usher in a new class of multimedia-rich handheld PDA's."

The memory subsystem uses NAND Flash for nonvolatile storage of operating system code, application code, and application data. Pocket PC 2003 optimizations, developed by Microsoft and Samsung, allow the iPAQ Pocket PC to boot from NAND Flash.

The per-bit-cost of NAND flash memory is significantly lower than NOR flash devices and NAND write speeds are as much as 20 times faster than NOR while consuming only five percent of the power required by NOR. Fast write times streamline updates of user application data and enables real-time video recording applications.

In addition, NAND flash memory supports the increasing data storage requirements of future mobile applications. Samsung's time-to-market availability of higher memory densities of up to 2 Gigabit components satisfy the market's demand for a growing number of wireless LAN hot spots that enable anytime, anywhere internet access. NAND's capabilities will also play an important role in handling large multi-media contents and mega-pixel camera features at VGA resolution (640 x 480) that are integrated into advanced mobile applications. The system enhancements made possible by Samsung's NAND Flash enable PDA platforms to deliver more value to the end user.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 70,000 people in 87 offices in 47 countries. Samsung Electronics is the world's leading producer of advanced semiconductors, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Device Solution Network, Digital Media Network, Telecommunication Network and Digital Appliance Network Businesses.

The Device Solution Network specializes in semiconductor and TFT-LCD display products for industrial, mobile and advanced computing applications, offering a full line of key solutions of DRAMs, SRAMs, Display Driver ICs, Smart Card ICs, TFT-LCD panels and Flash memories. The Device Solution Network operates 11 overseas sales subsidiaries and mass production facilities to maximize on hand customer support. For more information, visit our website at http://www.samsungsemi.com.

Samsung Semiconductor Inc., a wholly owned U.S. subsidiary of Samsung Electronics Co., Ltd., is located in San Jose, Calif. More information can be found at http://www.usa.samsungsemi.com.

Samsung Semiconductor Europe, a wholly owned subsidiary of Samsung Electronics Co., Ltd., is headquartered in Frankfurt, Germany and London, UK with sales offices all over Europe. More information can be found at http://www.samsungsemi.de.