Samsung's New See'N'Search Set-Top Box Revolutionizes How Consumers Access the Internet.

New Technology Eliminates the Need for a PC, Keyboard or Special Content Programming, Bringing Targeted Media Content Directly to the Living Room

RIDGEFIELD PARK, N.J. -- Samsung Electronics, a global leader in consumer electronics and digital technology, today is changing the way consumers enjoy the Internet in the living room with the introduction of its See'N'Search technology. Using just their TV's, users can directly pull up Internet information and media-related content onto the screen program without the need for a PC/keyboard and or special content programming.

Where previous attempts at bringing the Internet to the TV have faltered due to the need for a keyboard or the overhead of special authoring through a content ecosystem, Samsung's See'N'Search technology automatically suggests existing Internet media and information related to the programs users are already watching.

"See'N'Search technology will revolutionize how consumers will see and use the Internet in the living room in the next few years" said Alan Messer, director of connected consumer technologies of Samsung's U.S. Research and Development Center. "By greatly minimizing the need to manually search for related content and special interactive content authoring, this technology enables consumers to directly watch or surf Internet content that is relevant to them."

Just as a consumer would search a channel guide to see what's on and when, Samsung's See'N'Search set-top box uses the same information, in addition to the closed caption metadata that is present for most programming, to scour existing Internet content (HTML coding, Web video, etc.) and make recommendations that would appeal to the user. To do this, the system monitors the contents of the program being watched, using lightweight natural language technologies to determine the topics that are being discussed. When the user presses the "More Info" button, the See'N'Search UI appears on-screen with related information or media that the system found on the Internet. The consumer simply selects a piece of content from any particular topic, and See'N'Search takes them directly to that content.

What's more, See'N'Search information can also be transmitted from the TV or set-top box to any connected devices in the living room, such as Wi-Fi enabled phones, tablets or laptops. This enables users to personally surf related Internet content without disturbing the family.

"Samsung's See'N'Search technology gives a whole new way of getting to the Internet without turning the TV into a PC," said Victoria Coleman, vice president of Samsung's U.S. Computer Science Laboratory.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, refrigerators and laundry machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. and is the only manufacturer that produces all four major digital television technologies. Please visit www.samsung.com for more information.