Samsung's First SSD-Based Ultra Mobile PC Makes Its Debut.

Q1P SSD Features Faster Data Access and Boot Time with Its Industry-Leading 32GB SSD Hard Drive

LAS VEGAS -- Samsung Electronics America, Inc., a global leader in digital media and digital convergence technologies, today announced the newest Ultra Mobile PC (UMPC) model, the Q1P SSD. Developed with time-critical applications in mind, the Q1P SSD is the first UMPC of its kind to use an SSD solid state flash memory-based hard drive in place of a conventional rotational media-based hard drive. The Q1P SSD UMPC, along with its predecessors the Q1 and the Q1P models (a 2007 CES Innovation Honoree), will be on display in the Samsung booth, #11033, in the Central Hall of the Las Vegas Convention Center, January 8-10.

With the introduction of Samsung's Q1 UMPC last year and shortly thereafter, the more powerful Q1P model, a new category and form factor for PCs emerged: a truly ultra-mobile device that provides the power of a PC, but can also be carried in a small briefcase, daypack or handbag. Intended as a companion PC, the Q1 UMPC allows those truly mobile individuals - such as executives, managers, small business owners, and even students - to have PC capabilities at their fingertips anytime, anywhere, even where desktop computers are not an option and notebook PCs are impractical. The Q1 model provides users with an innovative way to combine PC functionality along with multimedia versatility and advanced connectivity, all in an ultra-mobile platform.

"What began as a collaborative project among Samsung, Microsoft and Intel has continued to flourish and evolve," said Bret Berg, Senior Product Marketing Manager, Mobile Computing Products, Samsung Electronics America, Inc. "Use of the solid state flash memory-based hard drive allows the Q1 UMPC to be used in applications where instant access to data is critical, and where the adverse environmental conditions make use of a rotational hard disk drive-based system impractical. The enhanced capabilities of the Q1P SSD UMPC serve as a perfect example of the natural progression of Samsung's Q1 product line and our commitment to continuing the development and growth of this new product category."

About the Samsung Q1P SSD

The Q1P SSD is the most powerful UMPC model available today. Fueled by an impressive 32GB of SSD (solid-state NAND) flash memory, as opposed to the traditional 1.8" Hard Drive found in the earlier Q1 models, the Q1P SSD model is ideal for those applications that require a no-compromise, high-performance mobile computing solution that can operate in diverse conditions.

The Q1P SSD UMPC is designed for optimum performance. With the SSD-enabled model, boot time is 25-50 percent faster than systems that employ a traditional hard drive. Overall system performance is significantly enhanced, as the SSD is capable of reading 300 times faster (53 MB/s) and writes 150 percent faster (28 MB/s) than models with typical hard drives. Furthermore, seek time (the amount of time required to find information in the system memory) is greatly reduced on the SSD-enabled model. With its departure from the traditional hard drive, the Q1P SSD UMPC is equipped to withstand twice the impact of the hard-drive-enabled model. The Q1P SSD model's battery life is also improved, as it requires less power to run the flash-based SSD hard drive versus a conventional, rotational media-based hard drive.

With any of the Q1 models, it is simple for most mobile users to stay connected, entertained, and informed, but with the Q1P SSD UMPC comes the full power of a PC packed into a tiny 1.7 pound product.

Additionally, all of the Q1 models offer wireless communication capabilities that include WiFi and Bluetooth for easy Internet access. All three models also integrate the AVS Now feature, allowing users to enjoy a host of multimedia applications, including video, movies, music and still photos, without booting up Windows.

The Q1P SSD UMPC is currently available with an MSRP of $1,999 (U.S. Market). The Q1P model is available with an MSRP of $1,299 (U.S. Market) and the Q1 model will remain in the product line with its new, lower MSRP of $999 (U.S. Market). All of these models can be purchased through a variety of retail and e-tail outlets.

Various options for the Q1 models are also available at affordable prices, including a USB keyboard, organizer, extended battery and an external optical disc drive.

Samsung at ICES 2007

To see Samsung Electronics' complete ICES 2007 product lineup, please visit the company's booth (#11033) located in the Central Hall of the Las Vegas Convention Center. For more information on specific products, please visit Samsung Electronics' ICES press site at www.samsung.com/icespress.

About Samsung's Information Technology Division

Samsung's Information Technology Division (ITD), located in Irvine, California, is a division of Samsung Electronics America, Inc. (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). ITD markets a complete line of award-winning LCD and PDP display products, color and monochrome laser printers, fax machines and multifunction devices for professional, corporate and SOHO users. ITD also markets large-screen plasma displays designed specifically for the professional and commercial markets. Please visit www.samsung.com for more information.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.

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